When you think humor, comedy, LOL, or even LMFAO if you are fancy, cybersecurity isn't typically the first thing that comes to mind. But who says talking about ROI, demand gen, and marketing has to be boring? Humor exists in everything, and with so much access to ridiculousness (memes, reaction videos, reviews, or TikTok hot takes), anything can be made funny. 

Which is why we are replaying: It's Okay to Be Funny - Even in Marketing, from CyberMarketingCon2021. A session by comedic wizard Tricia Howard, a.k.a. Tricia Kicks SaaS, Senior Technical Writer at Akamai Technologies. The session focuses on how to infuse humor into cybersecurity marketing. Tricia uses her background as a theater major and stand-up comedian turned marketer, diving into various joke formats, and emphasizing the importance of understanding the cybersecurity community.

Key points that Trisha discusses:

➡️ "Pun-liners" – a fusion of puns and one-liners.

➡️ Anatomy of a Joke, and Rule of Three – breaks the joke down into subject, setup, and punchline.

➡️ The popularity of memes in social media marketing and the need for quick turnaround due to meme time sensitivity.

➡️ Creativity and Adaptation – creativity in content creation and the adaptive repurposing of content across different platforms.

➡️ Legal Considerations – the importance of giving credit for borrowed content and being mindful of copyright issues.

➡️ ROI Measurement – Social media metrics, like impressions and engagement rates, are important for measuring the success of humorous content in marketing.

More great sessions at #CyberMarketingCon2023 here, see you in Texas! 🤠

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