IT'S PERSONAL

By Dr. Erin Jâcques

"It’s Personal" is your no-BS guide to building a personal brand and selling digital products. I'm demystifying the secrets the gatekeepers didn’t want you to know—sharing tips, tricks, and strategies... more

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FAQs about IT'S PERSONAL:

How many episodes does IT'S PERSONAL have?

The podcast currently has 73 episodes available.

IT'S PERSONAL episodes:

January 15, 2025Think you need to love reading to succeed? Not with AI
Think you need to love reading to succeed? Think again. In this episode of It’s Personal, Dr. Erin Jacques debunks the myth that intelligence and success depend on traditional reading habits. Learn how AI tools like ChatGPT are empowering anyone to access knowledge, build a personal brand, and monetize their expertise without ever picking up a book. Discover why curiosity and action are the new keys to making money in the digital age. This is the episode for anyone ready to embrace smarter, faster learning with AI!

00:00:00 – 00:00:13
Introduction: Dr. Erin opens with a confession: she never loved reading. She introduces the episode’s theme—how AI tools have eliminated the need to be a traditional reader to succeed in personal branding and monetization.
00:00:13 – 00:03:07
Section 1: Intelligence Redefined
Dr. Erin explains why tying intelligence to reading is outdated.

She shares her personal journey of craving actionable, immediate knowledge rather than traditional learning through books.
SEO Keywords:
"Do you need to read to be smart?", "How to redefine intelligence with AI", "Learning without books in the digital age"
00:03:07 – 00:05:05
Section 2: Blueprint Learning and AI Tools
Dr. Erin discusses discovering blueprint books like Expert Secrets by Russell Brunson and how they transformed her approach to learning.

Introduction to AI tools like ChatGPT, Claude, Gemini, and others that deliver step-by-step solutions instantly.

How she uses AI to simplify complex tasks and fuel her personal branding journey.
SEO Keywords:
"Best AI tools for learning", "How to use AI for personal branding", "AI for step-by-step guides"
00:05:05 – 00:09:52
Section 3: The AI Revolution in Accessing Knowledge
AI as a game-changer for leveling the playing field, making intelligence accessible to anyone, anywhere.

Dr. Erin shares how AI can simulate conversations with experts, historical figures, and thought leaders to learn from the best.

Why the current generation has a unique opportunity to use AI to create solutions for future gaps.
SEO Keywords:
"How AI is democratizing learning", "AI tools for making money without reading", "Simulating expert advice with AI"
00:09:52 – 00:11:05
Conclusion:
Dr. Erin encourages listeners to reflect on what they could have achieved with AI earlier in life and challenges them to think about the tools they can create to solve problems for others. She highlights that success is no longer about books but about curiosity, action, and leveraging AI to make a difference.

"How to make money with AI", "AI for non-readers", "Why curiosity is the key to success in the AI age"
...more
12min
January 14, 2025The Government Will Shut Down Open AI Access—And What You Must Do Now | Ep 61
In this episode of It's Personal, Dr. Erin Jacques shares bold predictions about the future of AI and why open access to this transformative technology won't last forever. With government regulations looming and big tech consolidating power, the time to act is now. Learn how to future-proof your brand and income by leveraging AI tools to create, automate, and scale your business. Whether you're into coaching, wig design, or underwater basket weaving, the opportunities are limitless—but only if you start building today. Don't wait for the "Algorithm Accountability and Safety Act of 2027" to shut the doors. Start creating your future now!
What is open AI access, and why is it important?

Why might the government shut down open access to AI?

How will AI regulations impact entrepreneurs and small businesses?

What can you do to protect your business from future AI restrictions?

How can AI help you create digital products and automate workflows?

Is AI the best tool for building a personal brand in 2025?

How can you start using AI without a technical background?

What industries will be most affected by AI regulation?

Why is it urgent to start using AI tools today?
00:00 - 00:08 | Introduction:
Welcome to It's Personal. Dr. Erin Jacques introduces the urgency of leveraging AI for personal branding and income generation.

00:09 - 00:29 | The AI Revolution:
AI’s rapid evolution since 2022 and why you need to act before government regulations close the open playground.

00:30 - 01:06 | The Opportunity of Open AI:
How open AI tools enable creators to automate, scale, and innovate in virtually any niche, from coaching to wig design.

01:07 - 01:45 | The Government’s Next Move:
Predictions on upcoming AI regulations, like the fictional "Algorithm Accountability and Safety Act," and how they’ll restrict access to innovation.

01:46 - 02:23 | Actionable Takeaways:
Build your skills now. Use AI to create tutorials, automate processes, and future-proof your business before the window of opportunity closes.

02:24 - 02:36 | Conclusion:
AI is the great equalizer for now. Start creating your future today before government and big tech shut the doors.
...more
8min
January 11, 2025 TikTok Ban: What you can do now
Imagine waking up tomorrow and losing everything—your followers, sales, and audience connection. With TikTok’s future hanging in the balance at the Supreme Court, this is a real concern for creators and businesses. In this episode of It’s Personal, I, Dr. Erin Jacques, dive into the TikTok ban crisis and why platform dependency is a risk you can’t ignore.

1-Why TikTok is at risk and what it means for creators.
2-How to protect your business with actionable strategies like email lists, lead magnets, and platform diversification.
3-Steps to future-proof your audience connection starting today.

...more
9min
January 09, 2025The Dark Side of AI: How Chatbots Are Putting Lives at Risk | Ep 59
Have you ever thought about the dangers of AI chatbots? In this episode of It’s Personal, Dr. Erin Jacques dives into a tragic yet pivotal story that highlights the risks of unregulated AI tools. We explore the case of Sewell Stenza, a 14-year-old who formed an emotional attachment to an AI chatbot, leading to devastating consequences.
From sexually explicit conversations to emotional manipulation, this story serves as a wake-up call for creators and users of AI. Dr. Jacques unpacks the ethical implications, corporate accountability, and what builders of AI tools must prioritize to ensure safety and trust in the digital age.
Key Questions Answered:
What are the ethical risks of AI chatbots?

How can AI chatbots manipulate vulnerable users?

What steps should AI developers take to ensure their tools are safe and responsible?

Why is trust the foundation of successful AI innovation?
Stay tuned to learn actionable guidelines for creating ethical AI tools and discover why prioritizing trust isn’t just good for the world—it’s good for business.
00:00:01 – Hook: Dr. Erin Jacques describes her unexpected, sexually explicit conversation with an AI chatbot.
00:01:15 – Introduction: Welcome to It’s Personal, and an overview of today’s topic: the tragic case of Sewell Stenza.
00:04:30 – The Tragic Case: A deep dive into how Sewell’s emotional connection with an AI chatbot modeled after Daenerys Targaryen led to devastating consequences.
00:10:00 – The Bigger Picture: Exploring how AI tools lack ethical guardrails and why they blur the line between fantasy and reality.
00:15:25 – Corporate Accountability: The lawsuit against Character AI and Google’s alleged involvement.
00:19:10 – Actionable Steps: Guidelines for ethical AI development, including user safety, rigorous testing, and transparency.
00:25:00 – Call to Action: Why trust and ethics are essential for long-term AI success, and how creators can differentiate themselves in the market.
00:28:30 – Closing: Dr. Jacques shares a powerful message about the responsibility of AI creators and invites listeners to share the episode with others ready to build ethical, successful brands.
...more
14min
January 08, 2025What AI Chatbots Like MUAH Mean for Entrepreneurs and Branding | Ep 58
In this episode of It’s Personal, Dr. Erin Jacques dives into the fascinating and slightly awkward world of AI chatbots, specifically MUA.AI. Inspired by an article on PR News, Erin explores:
What MUAH.AI is and why it’s making waves in social interactions.

Lessons for entrepreneurs on understanding audience needs.

The role of authenticity in branding when using tools like AI.
Erin tackles frequently asked questions, including:
Is MUAH.AI fake, and how real does it feel?

Is romantic AI safe to use?

What can entrepreneurs learn from tools like MUAH?
Tune in for actionable insights, entertaining anecdotes, and strategies to stay ahead in the ever-evolving AI-driven landscape.
Intro:
00:00:00 - 00:01:10 — Introduction to today’s episode on AI chatbots and branding. Inspired by a PR News article on MUAH.AI, Erin sets the stage for exploring lessons entrepreneurs can learn from these tools.
Section 1: What is MUAH.AI and Why is It Important?
00:01:28 - 00:02:30 — Overview of the PR News article and what MUAH.AI offers in social interaction and emotional support.

00:02:30 - 00:05:10 — Erin shares her own awkward and surprising interactions with the chatbot.

Key Question: Is MUAH.AI fake? — It’s AI-powered, not a real person, but designed to feel authentic enough to meet emotional and social needs.
Section 2: Lessons for Entrepreneurs on Understanding Audience Needs
00:05:11 - 00:08:45 — The chatbot fills unmet needs like loneliness, curiosity, and entertainment. Entrepreneurs can learn to identify and address their audience’s gaps to create valuable products.

Key Question: What can entrepreneurs learn from tools like MUAH? — The power of identifying unmet needs and leveraging AI to meet them.

00:08:45 - 00:10:10 — Example: MUAH achieved $1M in annual recurring revenue within months of launching by filling a specific gap.
Section 3: Authenticity in Branding with AI
00:10:11 - 00:13:10 — While tools like MUAH can mimic human interaction, they can never replace genuine connections. Dr. Erin emphasizes using AI as a tool to enhance, not replace, authenticity.

Key Question: Is romantic AI safe? — From a technical standpoint, yes, but emotionally, users should approach it thoughtfully.

00:13:10 - 00:14:10 — The real lesson: Know your audience deeply and use AI to serve them while staying aligned with your values.
Ending:
00:14:11 - 00:15:30 — Challenge for the week: Identify one unmet need in your audience, brainstorm how AI can help, and start exploring solutions.

00:15:31 - 00:16:00 — Closing thoughts on using AI tools like MUAH to connect, serve, and grow without losing your unique brand identity.
FAQs Covered in This Episode:
Is MUAH.AI fake, and how real does it feel?

Is romantic AI safe to use?

What can entrepreneurs learn from tools like MUAH?

Resources Mentioned:
Article: PR News’ “AI Chatbots Like MUAH.AI Are Shaping the Future of Social Interaction.”

Tools: OpenAI, Canva, and ChatGPT

https://www.prnewswire.com/news-releases/ai-chatbots-like-muah-ai-are-shaping-the-future-of-social-interaction-and-communication-302165221.html

Share this episode with someone ready to explore the future of branding and AI tools. Let’s make 2025 the year of innovation and growth!
...more
11min
January 07, 2025It’s Personal: Future-Proofing Your Personal Brand with AI | Ep 57
In this episode of It’s Personal, Dr. Erin Jacques dives into three actionable strategies to future-proof your personal brand and sell digital products in a fast-evolving world shaped by Gen Beta—the first generation born into AI immersion. Learn how to:
Use AI to deeply understand your audience.

Create adaptive, evergreen digital products.

Embrace lifelong learning to stay competitive.
Dr. Jacques answers frequently asked questions like:
How can I use AI to create impactful digital products?

Why is lifelong learning crucial for staying competitive?

How do I make my personal brand future-proof?
Whether you’re just starting or scaling your personal brand, these strategies will help you stay ahead. Don’t miss this!
Intro:
00:00:01 — Welcome to "It’s Personal," where we unlock the secrets to building a brand that thrives. Today’s focus: using AI and lifelong learning to future-proof your personal brand.
Section 1: Using AI to Understand Your Audience
00:01:26 — What makes Gen Beta different, and why audience insights matter now more than ever.

00:02:30 — Using AI tools like Google Analytics and sentiment analysis to go beyond basic demographics.

00:03:53 — Actionable Tip: Try an AI-powered survey tool like Typeform this week to gather data on your audience’s preferences.
Section 2: Creating Adaptive, Evergreen Digital Products
00:05:17 — Why timeless, scalable products are key in a world where trends come and go.

00:06:35 — Examples of modular content creation, such as updating course lessons or creating multi-industry templates.

00:08:50 — Actionable Tip: Audit one of your current products to ensure it’s relevant and adaptable. Use AI to guide updates without a complete rewrite.
Section 3: Embracing Lifelong Learning
00:09:30 — Why staying curious and committed to growth is critical for personal brand success.

00:10:45 — Small learning goals, such as mastering a tool like Notion or Airtable, can transform your workflow.

00:12:50 — Actionable Tip: Set a learning goal for the month and break it into manageable weekly steps.
Ending:
00:14:00 — Your challenge: Choose one strategy from today and implement it this week. Progress, not perfection, drives success.

00:14:45 — Closing Thoughts: Staying ahead isn’t about knowing everything—it’s about committing to growth. Let’s make 2025 the year we stop waiting and start winning.

FAQs Covered in This Episode:
How can I use AI to create impactful digital products?

Why is lifelong learning crucial for staying competitive?

How do I make my personal brand future-proof?
Resources Mentioned:
Tools: Google Analytics, Typeform, ChatGPT, Canva

Article: Newsweek’s "What is Gen Beta?"

https://www.newsweek.com/what-gen-beta-how-babies-born-2025-will-change-world-2008332
...more
10min
January 06, 2025Future-Proof Your Brand: Generation Beta, AI, and Storytelling | Ep 56
In this episode of It’s Personal, Dr. Erin Jacques dives into the world of Generation Beta—babies born starting in 2025—and the unique, hyper-connected, AI-driven world they will shape. Whether you’re a seasoned entrepreneur or just starting to build your personal brand, staying relevant for both current and future audiences is key.
Dr. Jacques shares three actionable tips to future-proof your brand:
Double down on storytelling to stay human and memorable.

Balance AI efficiency with authenticity to create trust.

Build a mission-driven brand for long-term impact.
You’ll also get answers to FAQs like:
Who are Generation Beta, and why do they matter?

How can personal brands adapt to appeal to future generations?

Why is storytelling critical for branding success?
If you’re ready to stop chasing trends and start creating something meaningful, this episode is for you. Take action today and start future-proofing your brand!
00:00 – Intro
Welcome to It’s Personal—building personal brands and selling digital products with Dr. Erin Jacques.

00:18 – Overview of Generation Beta
Exploring the world of babies born starting in 2025 and what it means for personal branding.

03:03 – Tip 1: Double Down on Storytelling
Learn how storytelling creates trust and differentiates your brand in an AI-driven world.

10:10 – Tip 2: Balance AI and Authenticity
Discover how to use AI tools effectively while keeping your brand’s human connection intact.

16:45 – Tip 3: Build a Legacy-Driven Brand
Focus on long-term impact with a clear mission and values for lasting relevance.

22:00 – Ending and Challenge
Your weekly challenge: pick a tip and take action! Future-proofing your brand starts today.

Show Notes:
Who are Generation Beta, and why do they matter for your brand?

How can personal brands adapt to appeal to this next generation?

Why is storytelling more critical than ever for branding success?
https://www.newsweek.com/what-gen-beta-how-babies-born-2025-will-change-world-2008332
...more
12min
January 03, 2025AI and Privacy: Balancing Progress and Protection in Personal Branding | Ep 55
In this episode of It's Personal, Dr. Erin Jacques explores the balance between privacy and progress in the world of AI, sparked by a recent TechCrunch article on OpenAI’s unmet 2025 opt-out tool promise. Dr. Jacques highlights how privacy concerns often hold creators back and shares actionable tips for leveraging AI to build personal brands and sell digital products.
What You’ll Learn:
How to balance privacy concerns with progress.

Why AI is a game-changer for personal branding and productivity.

The mindset shift you need to embrace progress over perfection.
Timestamps:
00:00:01 – Introduction
Dr. Erin introduces the topic of AI and privacy concerns and shares the inspiration behind this episode.

00:02:00 – Tip 1: Balancing Privacy and Progress
Learn why complete data security is unrealistic and how to make intentional choices about privacy while using AI tools effectively.

00:07:00 – Tip 2: Leveraging AI for Personal Branding
Discover how AI can streamline repetitive tasks, personalize content, and boost your efficiency in creating impactful content.

00:14:00 – Tip 3: Focusing on Progress Over Perfection
Dr. Erin dives into the importance of taking small, consistent steps with AI, even if you’re not tech-savvy, and why execution matters more than ideas.

00:19:00 – Conclusion and Weekly Challenge
Dr. Erin challenges you to pick one tip and implement it this week to take your brand to the next level.
Show Notes:
Recent TechCrunch article highlights OpenAI’s unmet promises around privacy: https://techcrunch.com/2025/01/01/openai-failed-to-deliver-the-opt-out-tool-it-promised-by-2025/

Safeguard your data by being selective about the information you share and exploring AI tools with strong privacy policies.

Tips on leveraging AI for automation, content creation, and audience engagement.
FAQ (From the Podcast):
What’s the best way to balance privacy with AI usage?
Be intentional about what you share, use tools with clear privacy policies, and consider local AI solutions when dealing with sensitive data.

How does AI help with personal branding?
AI can automate repetitive tasks, personalize messaging, and speed up content creation to save time and increase impact.

What’s more important—having a great idea or executing it?
Execution. Dr. Erin emphasizes that success comes from consistent action and resilience, not just having the right idea.
...more
12min
January 02, 2025Using AI to Build Your Personal Brand and Sell Digital Products | Ep 54
In this episode of It's Personal, Dr. Erin Jacques dives into how AI tools can transform your personal brand and digital product business. You’ll learn actionable tips on how to use AI for personalized content creation, streamlined product development, and automated marketing. Whether you're looking to refine your messaging, build your next course, or engage with your audience more effectively, this episode offers practical insights to help you work smarter, not harder.
1. Can I use AI to create digital products?
Absolutely! In this episode, Dr. Erin explains how AI tools can help you brainstorm, outline, and develop digital products like ebooks, courses, and webinars faster and more efficiently. With AI handling the heavy lifting, you can focus on polishing and adding your personal touch.
2. How to create a personal brand using AI?
AI is a game-changer for personal branding. Dr. Erin shares how tools like ChatGPT and Jasper can help you analyze your audience, craft tailored content, and even automate your marketing efforts to establish a unique and engaging personal brand.
3. Can you sell things you make with AI?
While not directly discussed, the episode highlights how AI can assist in creating high-quality digital products that are perfect for selling. Whether it's crafting a compelling sales email or building a course, AI can support every step of the process.
4. Can AI help me create a brand?
Yes! This episode focuses on how AI enhances content personalization, simplifies digital product creation, and automates audience engagement—all essential for building and scaling a personal brand.
Intro (00:00:00)
Overview of the episode and the power of AI in personal branding and digital business.

Tip 1: Personalize Your Content with AI (00:01:56)
How to analyze audience preferences and create tailored content that resonates.

Tip 2: Streamline Digital Product Creation (00:03:44)
Using AI to simplify brainstorming and outlining for courses, ebooks, and more.

Tip 3: Automate Marketing with AI (00:05:45)
Leveraging AI to handle repetitive tasks like scheduling, A/B testing, and customer engagement.

Conclusion & Challenge (00:08:45)
Dr. Erin encourages you to implement one AI strategy this week for smarter branding.
Did this episode inspire you to use AI in your personal brand or business? Share it with a friend who’s ready to level up! Don’t forget to subscribe to It’s Personal and leave a review. Let’s make 2025 the year we all work smarter, not harder.
The full article from Science daily can be found here: https://www.sciencedaily.com/releases/2024/12/241219190259.htm
...more
12min
January 01, 20253 Content Marketing Trends to Elevate Your Brand in 2025 | Ep 53
Welcome to It's Personal, the podcast where Dr. Erin Jacques, a college professor and entrepreneur, shares actionable insights to build your personal brand and monetize your expertise in today’s digital world.
In this episode, Dr. Erin explores three major content marketing trends shaping 2025 and provides actionable tips to help you stay ahead of the curve. From evolving content discovery methods to AI-driven experimentation and the rise of visual content, this episode is packed with strategies to help you scale smarter.
📍 Key Takeaways:
Why traditional search engines are no longer the only game in town.

How AI tools can transform your content creation process.

The importance of visuals in grabbing attention and building credibility.
🎯 Challenge for the Week: Pick one trend and take action—whether it’s creating your first TikTok, experimenting with AI, or designing a new visual for your brand.
Let’s make 2025 the year you stop waiting and start winning. Tune in now!
00:00 - 00:11 | Introduction: Welcome to It's Personal.

00:12 - 00:34 | About the Host: Dr. Erin Jock and her mission.

00:35 - 01:28 | Episode Overview: 2025 content marketing trends.

01:29 - 05:05 | Trend #1: Evolving content discovery methods.

05:06 - 09:56 | Trend #2: AI-driven content experimentation.

09:57 - 13:17 | Trend #3: The rise of visual content.

13:18 - 14:00 | Why This Matters: Adapting to audience expectations.

14:01 - 14:50 | Final Challenge: Choose a trend and take action this week.

14:51 - End | Closing Remarks: Share the episode and start winning.
...more
10min

FAQs about IT'S PERSONAL:

How many episodes does IT'S PERSONAL have?

The podcast currently has 73 episodes available.