Carina didn’t start as just a product, it started from a real, everyday need.
In this episode, Halla Al Kassm and Samiha Asfour share how that insight evolved into a brand built with intention, from deeply understanding women’s needs in the market to shaping a clear positioning in the home products and women’s wear industries.
The journey wasn’t straightforward. It came with constant decisions, pressure, and a lot of trial and error. As the brand grew, the challenge wasn’t just expansion, but scaling while staying true to its identity and what it stands for.
This episode also explores how perception is built, and the role PR plays in shaping how a brand is seen, not on the surface, but as a result of consistent planning and execution.
Strong brands aren’t just created… they’re built with clarity, purpose and communication that makes them PRsonal
كارينا مبدأتش كمنتج وخلاص… بدأت من احتياج حقيقي في حياة الستات. في الحلقة دي، هلا القاسم وسميحة عصفور بيحكوا إزاي الفهم ده اتحوّل لبراند معمول بقصد، من استيعاب احتياجات السوق بعمق، لحد ما يبقى ليه مكان واضح في عالم المنتجات المنزلية وملابس السيدات
الرحلة مكانتش سهلة قرارات مستمرة، ضغط، وتجربة وخطأ في كل خطوة. ومع النمو، التحدي مكنش بس في التوسع، لكن في إن البراند يكبر من غير ما يفقد هويته أو اللي بيمثّله
وكمان الحلقة بتوضح إزاي الصورة بتتبني، ودور العلاقات العامة في تشكيل إزاي الناس بتشوف البراند مش كشكل خارجي، لكن كنتيجة لتفكير واضح وتخطيط وتنفيذ مستمر
لأن البراند القوي مش بيتخلق وخلاص… هو بيتبني بفهم وهدف، وبيوصل للناس بشكل يخليه دايمًا شخصي وقريب منه
It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet.
Sharing personal perspectives from professionals on the PR world, the stories behind brands, and the people who build them.
From building identity and reputation to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics, real decisions, positioning, and execution revealing how brands are built, scaled, and sustained in real life, and the defining moments that influence the journey.
As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity.
Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there.
Produced by TPP. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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