There is a myth that sales post-COVID is/will be different.  While there may be some changes, the basics are still the same.

Listen in as Jennifer, Daniel, and Patricia go through what the sales landscape will look like over the coming months and years and how NOW is the time to start capitalizing on the opportunities if you want to win!

Bartering in business can be a great way to reduce cash flow concerns, provided both parties are getting equal value. However, there are many issues to consider when you enter into a bartering relationship with a vendor.

Listen in as Jennifer, Daniel, and Patricia go through some of the points to consider when you look at bartering and how the bartering relationship can help/hurt your business.

Are you the DESTINATION or are you using other people's platforms to drive traffic to your business?

Do you have people looking forward to hearing from you?

Do you get "white mail" from your clients or are you only getting business messages from them?

Do you OWN your media?

Listen in as Jennifer, Daniel, and Patricia talk about owning your media - be it your website, magazines, radio stations/programs, video channels, and more and why it is so important for you to look at growing your universe!

Link mentioned for direct mail options: 3dmailresults.com

When you make the decision to start investing in social media or advertising on any platform, there are many questions you need to consider. Among those questions include areas about where your ideal clients "hang out," are you looking for a particular demographic - men/women, younger/older, etc. There's also the concern that spending too much time on social can have a detrimental impact to your business and efficiencies by wasting time, or going down that "rabbit hole" seeking out a project/idea/desire without knowing what you're doing.

Listen in as Jennifer, Daniel, and Patricia talk about using social media and other online tools to help you in your business and bring you closer to success!

There are so many tech tools that we use on a regular basis in our businesses and lives but how do you know which ones are good and which ones may not make sense for us to use?

Listen in as Jennifer, Daniel and Patricia go through some of the tools they use - the ones that they cannot live without and the ones that may have been a waste of time - and what you want to start looking to get for your business, TODAY!

It's been said many times that we all have a book inside us.  Sometimes we are too scared to write our story and sometimes we are not sure how to even get started writing it or being comfortable sharing it with the world.  

In this episode of the "It's the Bottom Line that Matters" podcast, we hear from our special guest, Ellen Violette from Books Open Doors, why it is so important to get your book written, what you can do about getting your book seen and adding to your credibility and expertise for that Know, Like & Trust factor that we all need to get our prospects to become clients.  

Listen in and find out what you can do RIGHT NOW to get started and why it does not have to take you months or years to get your book done, but can be done in as little as three days!

Book a strategy call right now at https://bookwithellen.com to help you get started writing you book!

Most businesses go out of business because they run out of cash! How do you make sure you have the right amount of capital and cash flow in your business? 

Listen in as Jennifer, Daniel, and Patricia talk about business capital, cash flow, Profit & Loss statements, Balance sheets and more in a way that won't put you to sleep!

And if you need access to capital, please check out our special financing offer!

A lot of us get lost in how we talk about what we bring to the table.  Sometimes, we end up getting to our value proposition, or the reason someone should want to work with us, in a few minutes, but many times, people have lost interest or attention by that point.  You want to have your value proposition up-front and clear that even a fourth-grader can understand what you are doing and offering!

This clarity is true also in your networking "30-second" pitch.  If you do not quickly tell your story, your value, and why people should want to speak with you to handle a problem they have and don't want or a solution they want and do not have, you may lose their attention.

Listen in as Jennifer, Daniel, and Patricia go through how you can better define your value proposition and win more opportunities!

Unlike the movie and show, "How to Succeed in Business Without Really Trying," business takes a lot of effort and planning.  

Listen in as Jennifer, Daniel, and Patricia go through some of their tips for laying the best framework for success as you start your business. And if you need assistance in getting started, please go to https://clients.njsbdc.com/reg.aspx?mode=counsel¢er=21025&subloc=0 and complete the brief intake form for the Small Business Development Center who can then guide you to your local office and get you the assistance you may need.

In our latest episode, we sit down with a crisis communications expert, Lorraine Schuchart who talks with us about what a crisis plan actually is, why it is important to have one, and when you should start preparing it (hint, yesterday is already late in the game!).

Find out more about the various types of concerns you're going to want to consider when mapping out your plan and to whom you should be consulting to get the most out of your plan.  Hopefully, the plan you build will sit on a shelf, never to be needed!

You can find more information about Lorraine at the sites below:

Website: https://prosperforpurpose.com/