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CEO Robin Lewis and Shelley E. Kohan, chief strategy officer of TRR talk about why brands shouldn't distribute through as many channels as possible, through all retail models, and their own stores. The threat is that they become too ubiquitous - "once hot and now they're not." They also define "new consumerism" and what it will take for retailers to respond to new demands and pressures in the marketplace. Robin advises precision focus, strategic flexibility and technological investments. As he says, "Today, another value chain function, tomorrow, the world." Give yourself 15 minutes to get up to warp speed on the new retail distribution reality.

Music | Mixaund (bandcamp.com)

Read Robin's book The New Rules of Retail on Amazon

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