How's it growing folks? As a canna-consumer for over 15 years, I’ve seen the industry explode in ways I'd never imagined.

But I’ve always wondered why cannabis-based and -infused beverages just haven’t taken off. Much like smoking or vaping, consuming alcohol is (usually) best enjoyed as a social act. Participating in something with others brings out good conversation and good times.

Someone who agrees with me on that is Greta Brandt, the president of The Flower Shop, a chain of medical and adult-use marijuana dispensaries in Arizona and Utah.

Originally a lawyer by trade, Brandt got into the industry originally to help with compliance, and eventually worked her way up The Flower Shop corporate ladder.

The upcoming year promises to be an interesting one for Brandt, The Flower Shop and the company's new brands, including its new cannabis-seltzer beverage company, Cannabis Beverage Company, and it’s line of six flavored seltzers, called "High Tide."

Our conversation touches on a wide range of topics, from Brandt’s introduction into the cannabis industry at The Flower Shop, what differentiates the regulatory and political environment for cannabis in Utah as opposed to Arizona, and of course why she believes, like me, that cannabis infused beverages are the next wave of the future.

MORE INFO

The Flower Shop (Arizona or Utah): https://theflowershopusa.com/

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Don't forget to visit TucsonMarijuanaGuide.com for more of host Eddie Celaya's local and national cannabis content. 

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