When the Supreme Court ruled last summer that college athletes could earn money from their Name, Image, and Likeness, it was hailed as a positive breakthrough in college sports. But now that the NIL era is here, the reality is not so binary…rather, this new economy in college sports is getting very messy, very quickly. ESPN’s David Hale is here to tell us what’s really going on across the collegiate landscape, what the hidden cost of NIL is for athletes, and how to fix a system that might already be broken.

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