Globally, around 300 million people consider themselves "influencers" or professional content creators. In the United States alone the number is approximately 13 million – that's roughly the same size of the US manufacturing sector. It's a precarious profession and the reasons for choosing to become an influencer are many and varied. So, what does their rise tell us about the modern workforce? Also, building islands to create offshore energy hubs; and a warning about the dangers of normalising the abnormal.