In this episode, Jo & Vicky take a look at why the dog industry is mainly made up of women.

They also discuss the differences between female and male energies and the pros and cons of the two approaches.

As well as talk about the common pitfalls your natural way of thinking and being can lead you into. Before explaining how to take account of all this and adjust the way you manage your business so that you can stay true to yourself, become a more effective business owner and take care of your family. 

KEY TAKEAWAYS

• Most people involved in the dog industry, especially the women, really struggle to charge what they are worth.

• The fact that so many trainers started their careers almost as a hobby, as a side hustle plays a role in people underestimating what they should be charging.

• Frequently, the person setting up the dog business is not the main wage earner in the household. Certainly not, during the startup phase. This also has an impact on how much they are willing to charge.

• Many women lean into the nurturing side of helping dogs and owners to overcome their issues, but to the point where they feel they should be offering that help unconditionally. An emotional thought cycle that can make it harder to charge for their time.

• Some dog trainers find it hard to charge enough if they feel that the person in front of them is struggling financially.

• Successful business owners learn to tap into both feminine and masculine patterns of behaviour.

• At times being in business is tough, and you have to be tough too to get through those times. But it is not always wise to bring that energy home with you, where as a mother you are fulfilling a different role that requires a different energy.

• When guiding clients, tapping into your masculine energy can be helpful. It makes it easier for them to accept that in this situation you are the professional.

BEST MOMENTS

“Multitasking can be a good thing, but it also can be negative, because you maybe don't complete the tasks.”

“With the transition of me growing as a person and growing this business, my role at home has now changed. I'm there a lot less.”

“I think there are elements of feminine energy in all of the men that we've worked with.”

“I do find that masculine and feminine energy really interesting because I see it show up in how people run their businesses.”

“That caring nature bit of but I can help, I want to help, I need to help. So, if I can, I will, and if you can only afford this, then that's okay .”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.