Guest
Brendan Dell
Founder @ B2H
On LinkedIn | https://www.linkedin.com/in/brendandell/
Host
Brendon Rod
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod
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Episode Introduction
“You really have to have a vision but still willing to hear from other people. A vision in what you're trying to do so that you can filter and have enough confidence in yourself”
Brendan Dell is is a positioning & messaging expert to top technology brands, with clients including Expedia, ADP, HP, YC and 99 Start Ups portfolio companies, and many others.
His book the 12 Immutable Laws of High-Impact Messaging shares rules for standing out in crowded markets.
Brendan’s new course, $1B Pitch, examines the 8 elements of $1B pitches. His podcast Billion Dollar Tech reaches founders, executives, VCs and PE investors globally.
Key topics:
1. What are the elements of a scalable GTM engine?
2. Having a clear vision in order to filter out distractions
3. Live Mini ABM workshop
4. Scaling beyond the founder
5. Creating demand vs capturing demand
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Resources
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