It may be hard to believe, but data doesn’t just magically appear; it is generated by apps, services, AND, well, all of it, by humans. Storage systems and databases do not magically show up on the scene either; they have to be built and hosted to handle the scenarios encapsulated in the business requirements, desired user experience, and data security and privacy policies. Then business teams have to bring this stuff online—and security teams have to protect it and, ultimately, the business.