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This episode will highlight your journey as a venue owner and give our listeners—mainly event designers, planners, and aspiring industry pros—an inside look at what it really takes to run successful event spaces.

Here’s a quick breakdown of the episode flow:

• Intro: I’ll introduce you and set the stage for the conversation
• Your Journey: How you got started in the industry and became a venue owner
• Behind the Business: What it’s like managing and operating event venues
• Design + Layouts: Trends you’re seeing and how you work with designers
• Collaboration Tips: What you love (and don’t love) when working with planners and stylists
• Rapid Fire: Fun, quick Q&A to close it out
• Wrap-Up: Where people can find/follow you and any advice you want to leave our audience with Podcast

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This episode dives into the art and impact of AV event production, exploring how Company Video and Motion creates unforgettable event experiences. The episode will highlight techniques, technology, and the process of transforming an event’s vision into a visually immersive experience, perfect for designers looking to add a compelling audio-visual layer to their events.

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In this episode of IWED Uncut, host Lucy Molina sits down with special guest Tom Chelednik, an industry expert from The Knot and WeddingPro, to tackle one of the most crucial topics for wedding professionals: increasing leads and bookings.

Thank you Tom for being a guest, make sure to follow our guest to get more insight via Instagram:
@ TOM_CHELEDNIK ,  @WEDDINGPRO AND @THEKNOT
Episode Highlights:

• Understanding the Current Landscape: Tom and Lucy explore trends in lead generation, discussing common mistakes professionals make and how to avoid them.
• Effective Strategies for Lead Generation: Learn how to generate leads both online and offline with personalized communication and modern tools.
• Converting Leads to Bookings: From optimizing your sales process to timely follow-ups, this segment is packed with tips for turning potential clients into paying customers.
• Real-World Case Studies: Get inspired by real success stories and actionable strategies you can apply to your own business.

Exclusive Offer for IWED Uncut Listeners:
Enjoy 11% off* your event decor supplies and hardware from Event Decor Direct, our podcast sponsor. Listen for the discount code in each episode and visit Event Decor Direct for all your event decor needs.
*Terms and conditions apply.
Follow us on Facebook and Instagram @iwed_global.

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Listen in to the new IWED Uncut podcast episode as your host, Lucy Molina, Design Expert & Director of Education at the Institute of Wedding & Event Design discusses the rollercoaster that entering the event design can be in terms of mishaps and emotions. 

As new designers learn and get more experienced, navigating this often hectic terrain will get easier, but being new at something can at times be used to your advantage. 

Lucy goes over cost/benefit analysis in terms of taking risks and knowing that learning from your mistakes will serve to further build your confidence. Starting out in the industry allows you to bring a fresh and new perspective, with innovative ideas to the table. 

New designers and business owners in the industry need to remember that building relationships is important when starting out and always in this industry, in terms of knowing vendors, having connections, support, and mentors, and possibly creating new opportunities for oneself. 

You Won’t Wanna Miss… Lucy’s Biggest Tips from Episode 7: 

1. Embracing challenges as opportunities for growth.
2. Use your newness to ask questions and challenge the status quo. 
3. Remember that every expert was once a beginner JUST LIKE YOU!

As an exclusive offer for all our IWED Uncut listeners, get 11% off* your event decor supplies and hardware from our podcast partner and sponsor, Event Decor Direct. Listen for each new episode for the discount code to apply at checkout. Discover the ultimate destination for all your event decor needs at Event Decor Direct: https://www.eventdecordirect.com/catalog/index.php

*Terms and Conditions Apply; One-time use per customer; Offer cannot be combined with other codes or discounts; Code discount excludes furniture, floor, carpet, stages, and Chauvet + ADJ products.

And, tune in again for our next episode, dropping Thursday, August 8, 2024.

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Listen to the latest edition of the podcast as your host, Lucy Molina, is joined by the President and Owner of An Affair to Remember, Marci Guttenberg who specializes in creating completely custom, individualized wedding stationery: from save-the-dates to invitations to itineraries and menus. Marci can bring any couple's vision to LIFE with her work. Find out all there is to know about the wedding industry, on paper, and how it can truly make or break an event! 

Marci shares the challenges she's faced and the invaluable lessons learned along the way. We explore the creative process behind her unique and personalized designs, uncovering her sources of inspiration and favorite techniques. Marci also provides insights into current and upcoming trends in the stationery industry and offers practical advice for aspiring stationery designers on managing client expectations and effective marketing strategies. 

Join us for an engaging discussion on the artistry and business of bespoke stationery, and the essential role it plays in event design.

A big thanks goes out to An Affair to Remember by Marci-- President & Owner-- Marci Guttenberg for taking the time to join the podcast. We wish her all future success with her business!

You can find An Affair to Remember on Facebook by searching An Affair to Remember by Marci and IG  @anaffairtorememberbymarci as well as at the website www.rsvps4u.com 

As an exclusive offer for all our IWED Uncut listeners, get 11% off* your event decor supplies and hardware from our podcast partner and sponsor, Event Decor Direct. Listen for each new episode for the discount code to apply at checkout. Discover the ultimate destination for all your event decor needs at Event Decor Direct: https://www.eventdecordirect.com/catalog/index.php

*Terms and Conditions Apply; One-time use per customer; Offer cannot be combined with other codes or discounts; Code discount excludes furniture, floor, carpet, stages, and Chauvet + ADJ products.

And, tune in again for our next episode, dropping Thursday, July 11, 2024.

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In this edition of the IWED Uncut Podcast, host Lucy Molina (Design Expert & Director of Education at IWED) is joined by Stephanie Ulloa, Founder & CEO of Events By U.

Hailing from the vibrant city of Miami, Florida, Ulloa, boasts over a decade of expertise in the dynamic events and hospitality realm in the South Florida area. With a rich portfolio of successfully executed events spanning all across the Sunshine State, Ulloa's boutique event firm stands out as the quintessential choice in the area. 

Events By U offers comprehensive services encompassing design, styling, and meticulous planning. Stephanie prides herself and her team on their dedication to crafting an unforgettable experience, tailored entirely to each client's vision. 

According to Stephanie, "an event isn't just an occasion; it's an expression of you and our mission is to ensure it truly shines as 'All About U!'" 

Lucy and Stephanie will discuss all sorts of different topics from the designer's and planner's perspectives. Learn from Stephanie as a trusted and successful voice in the field. Stephanie covers the importance of gratitude, no matter what stage you are in your career/ with your business; her aspirations and the importance of always having goals and ambitions, looking where to go NEXT; Ulloa discusses the market in South Florida and her experiences planning all sorts of events; her policies and philosophies regarding pricing; how you can work SMARTER, rather than harder, as a designer or planner; and so much more! 

Truly a wealth of knowledge for IWED students, grads, and designers alike from which to learn! A big thanks goes out to Event By U, Stephanie Ulloa for taking the time to join the podcast. We wish her all future success!

You can find Events By U, by searching the business name on Facebook, at miamieventsbyu.com online, and @event_by_u on IG.

As an exclusive offer for all our IWED Uncut listeners, get 11% off* your event decor supplies and hardware from our podcast partner and sponsor, Event Decor Direct. Listen for each new episode for the discount code to apply at checkout. Discover the ultimate destination for all your event decor needs at Event Decor Direct: https://www.eventdecordirect.com/catalog/index.php

*Terms and Conditions Apply; One-time use per customer; Offer cannot be combined with other codes or discounts; Code discount excludes furniture, floor, carpet, stages, and Chauvet + ADJ products.

And, tune in again for our next episode, dropping Thursday, June 20th, 2024 at 5:00 am EST.

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IWED Uncut: An Event Designer's Podcast
Season 2; Episode 4

This edition of the podcast delves into the step-by-step process to see growth in your business this year!

Host, Lucy Molina, goes into her personal experiences, wins and losses, to give you the very best advice and pathway to success.

Following a few simple steps, heeding the warnings, and implementing Lucy's tips can make a world of difference, so you see and foster the growth you WANT for 2024.

Listeners will gain a deeper understanding of the importance of having a clear game plan and building a solid foundation.

Lucy doesn't mince words as she clearly lays out the plan and discusses what you NEED to be doing for your business and what to avoid.

Get Lucy's key points and takeaways about modern networking and how it's done RIGHT; discussing pricing in consultations: the dos & don'ts; how you build your "pyramid" to success; being detail-oriented NOT micro-managing and making your life LESS stressful; find out HOW and when to build a team; getting involved in stylized photoshoots; and how to be a "YES person" without ALWAYS saying yes, or OVER-promising.

Check out Lucy's socials and get in touch IG: @theluxcylucy

As an exclusive offer for all our IWED Uncut listeners, get 11% off* your event decor supplies and hardware from our podcast partner and sponsor, Event Decor Direct. Listen for each new episode for the discount code to apply at checkout. Discover the ultimate destination for all your event decor needs at Event Decor Direct: https://www.eventdecordirect.com/catalog/index.php

*Terms and Conditions Apply; One-time use per customer;
Offer cannot be combined with other codes or discounts; Code discount excludes
furniture, floor, carpet, stages, and Chauvet + ADJ products.

And, tune in again for our next episode, dropping Thursday, May 30th, 2024 at 5:00 am EST for a look into the highly competitive, lucrative, creative, and full-service realm of every planning, with special guest, Stephanie Ulloa - Founder & CEO of Events by U (Miama) - for bespoke event experience.  Don't miss Under the Veil: Navigating Wedding Planning With Ease.

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IWED Uncut: An Event Designer's Podcast
Season 2; Episode 3

You’re invited into the enchanting world of live event painting, especially wedding paintings: where artistry meets matrimony.

This edition of the podcast explores the significance of live painting as a unique addition to celebrations, beginning with an introduction to the concept.

Host, Lucy Molina, and expert guest, Emily Bolvig, Artist and Owner of Renaissance Event Painting will get into the intricacies of live painting at events, the true balancing act of entertainment, craftsmanship, pleasing the client, adding one's own style and flair, and keeping focus while also being engaging to onlookers and guests! WOW! That is a lot for one person to take on, and yet Emily does it again and again at all sorts of events.

Listeners will gain a deeper understanding of the artist's process, challenges, and the magical moments that unfold during live painting sessions, leaving clients with a memento they can take home with them and cherish forever!

Discover the power and majesty of live event painting: magical entertainment and the perfect addition for entertainment and something fun and trendy at ANY wedding!

Special shout out and BIG thanks to Emily Bolvig of Renaissance Event Painting. We wish her and her business continued success! Make sure to check her out on socials: @renartlive on Insta. Or visit the website www.renartlive.com for more information.

As an exclusive offer for all our IWED Uncut listeners, get 11% off* your event decor supplies and hardware from our podcast partner and sponsor, Event Decor Direct. Listen for each new episode for the discount code to apply at checkout. Discover the ultimate destination for all your event decor needs at Event Decor Direct: https://www.eventdecordirect.com/catalog/index.php

*Terms and Conditions Apply; One-time use per customer;
Offer cannot be combined with other codes or discounts; Code discount excludes
furniture, floor, carpet, stages, and Chauvet + ADJ products.

And, tune in again for our next episode, dropping May 9th, 2024 at 5:00 am EST for a look into growing your event design business this year with your host, Lucy Molina.  Don't miss Event Evolution: Powering Your Design Business Growth in 2024.

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In this episode of IWED Uncut, your host, Lucy Molina, takes listeners on a dynamic journey through the world of visual storytelling in event design.

Introducing the owner of Nine One Four Photography and Film, Alekandra London, the episode unfolds with insights into her expertise and playing the vital role in capturing people's happiest moments.

We'll learn about Alekandra's personal journey, revealing pivotal moments and inspirations behind their venture; practical advice for aspiring photographers and filmmakers, coupled with dos and don'ts; and actionable tips for navigating event-related visual storytelling.

The discussion extends to challenges faced in building a successful business and strategies for staying current with evolving trends. We wrap up with personal stories and key memories in Alekandra's career, connecting the emotional impact of visual storytelling to the broader theme of creating lasting impressions in event design.

A very special thanks to Alekandra London of Nine One Four Photography & Film, for taking the time to speak with us. We wish Nine One Four continued success! Make sure to check out them out on socials: @nineonefourpf on Insta. Or visit the website https://www.nineonefourpf.com for more information.

As an exclusive offer for all our IWED Uncut listeners, get 11% off* your event decor supplies and hardware from our podcast partner and sponsor, Event Decor Direct. Listen for each new episode for the discount code to apply at checkout. Discover the ultimate destination for all your event decor needs at Event Decor Direct: https://www.eventdecordirect.com/catalog/index.php

*Terms and Conditions Apply; One-time use per customer;
Offer cannot be combined with other codes or discounts; Code discount excludes
furniture, floor, carpet, stages, and Chauvet + ADJ products.

And, tune in again for our next episode, dropping April 18th 2024 5:00 am EST for the lowdown on a budding and exciting venture in the wedding & events sphere: event painting. Owner at Renaissance Event Painting, Emily Bolvig. Don't miss it!

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The Season 2 Premiere of IWED Uncut is finally here!

In this latest installment of IWED Uncut: An Event Designer's Podcast, we delve into the intricate realm of luxury catering, putting the spotlight on Laura Todd, the accomplished Owner of Laura Ashley Catering & Events. Join us as we uncover the hidden strategies and insights crucial for success in the catering industry.

Laura Todd generously shares practical advice on effectively managing challenging clients, a vital skill in the dynamic events landscape. From addressing demanding preferences to overcoming unforeseen obstacles, our listeners gain valuable insights into navigating the complex web of client relationships.

Preserving professional connections emerges as a key element in achieving success in the catering industry, and Laura Todd imparts her expertise on maintaining and strengthening these relationships. Explore the delicate balance required to keep clients and collaborators satisfied, fostering long-term partnerships in the process.

The episode takes a flavorful turn as we delve into the art of creating gourmet catering experiences with a contemporary twist. Laura unveils her innovative approaches to culinary excellence, providing a glimpse into the trends and techniques that transform events from ordinary to extraordinary.

As a seasoned business owner in the events industry, Laura Todd reflects on her journey and offers invaluable insights for aspiring entrepreneurs. From strategic decision-making to overcoming challenges, this episode serves as a guide for those seeking to carve their path in the competitive realm of event management.

Finally, the podcast delves into the personal story of Laura Ashley, unraveling the narrative of her ascent to success. Listeners are treated to an inspiring journey that extends beyond the boardroom, adding a human touch to the entrepreneurial experience.

So, get in on this captivating exploration of "The Art of Luxury Catering," where practical wisdom, culinary innovation, and the personal triumphs of Laura Ashley converge to provide a rich and insightful listening experience.

Once again, we’d like to give our most sincere, special thanks to Laura Todd for taking the time to speak with us; her knowledge and insight into the world of catering and events were both inspiring and insightful. We wish Laura all the best in her continued success!

Make sure to check out Laura Ashley Catering & Events on Facebook and @la_caters_palmbeach on Instagram. Or visit the website https://www.lacaterspalmbeach.com for more information.

As an exclusive offer for all our IWED Uncut listeners, get 10% off* your event decor supplies and hardware from our podcast partner and sponsor, Event Decor Direct. Listen for each new episode for the discount code to apply at checkout. Discover the ultimate destination for all your event decor needs at Event Decor Direct: https://www.eventdecordirect.com/catalog/index.php

*Terms and Conditions Apply; One-time use per customer;
Offer cannot be combined with other codes or discounts; Code discount excludes
furniture, floor, carpet, stages, and Chauvet + ADJ products.

And, tune in again for our next episode, dropping March 28th, 2024 6:00am EST, when Aleksandra of Nine One Four Photography & Film stops in to give us her pearls of wisdom about the photography side of weddings & events. Don't miss Behind the Lens: Capturing Memorable Moments with Nine One Fou

Find us on FACEBOOK or INSTAGRAM @iwed_global