In this episode, David Valenzuela and Crystal Knapp discuss her journey of becoming an esthetician after completing nursing school! Crystal shares her experiences balancing work and family life, her retailing skills, and the significance of continuous education in the esthetics field. Crystal and David both emphasize the need for trust and effective communication with clients, as well as the challenges faced in the industry.

Connect with Crystal

https://www.crystalclearesthetics.com

Explore WISH Skin Health

https://www.crystalclearesthetics.com

In this episode, David Valenzuela and Maxine Drake discuss the current state of the aesthetics industry, focusing on the importance of investing in oneself and making strategic decisions regarding business investments. They explore the explosion of modalities in the industry, the dangers of shiny object syndrome, and the necessity of defining a long-term vision for success. The conversation emphasizes the need for market research, the impact of transformational versus transactional business models, and the importance of aligning investments with one's deeper purpose. In this conversation, David Valenzuela and Maxine Drake discuss the importance of intentional investment in business, the value of education aligned with one's vision, and the role of coaching in personal and professional growth. They emphasize the need to avoid distractions and focus on meaningful actions that contribute to long-term success. The discussion also touches on overcoming imposter syndrome, navigating career changes, and the significance of finding the right coach to support one's journey.

Connect with Maxine Drake

https://maxinedrake.com

Explore WISH

Https://wishskinhealth.com

In this episode, David Valenzuela interviews Hannah Nelson, the founder of HN Skin Solutions. Hannah shares her journey from a career in property development to becoming an esthetician. She delves into her personal struggles with acne, the challenges of navigating medical interventions, and the significance of education in treating skin conditions. Hannah also discusses the recent changes in UK regulations regarding aesthetics and shares her insights on building a successful skincare business by finding a niche and focusing on client relationships.David and Hannah explore the importance of specialization in skincare, particularly in treating acne. They discuss the emotional toll of acne on clients, the importance of understanding individual needs, and the transformative power of effective treatments. They also highlight key ingredients for acne treatment and the necessity of staying informed in the ever-evolving skincare industry.Beyond skincare, David and Hannah discuss the importance of authority bias in the science world, the challenges of misinformation on social media, and the need for estheticians to engage in thorough research. They explore the dangers of DIY skincare practices, the trend of achieving ‘glowy’ skin, and the critical role of sunscreen in skincare routines. The discussion also touches on dietary supplements and their impact on skin health, as well as emerging trends in aesthetics, particularly the potential of exosomes in skincare treatments.

Connect with Hannah on Facebook

https://www.facebook.com/p/HN-Skin-Solutions-61551102352086

Connect with WISH

https://wishskinhealth.com

In this conversation, David Valenzuela and Jill Jodar delve into the critical aspects of client experience in the aesthetics industry. They discuss the significance of setting the right tone from the outset, understanding client needs, and effectively educating clients without overwhelming them. Jill shares her strategies for transforming challenging situations into positive experiences and emphasizes the importance of building long-term relationships with clients. The conversation also touches on navigating sensitive topics and the art of personalization in treatments, all while ensuring a consistent client experience across visits. Jill and David discuss the importance of enhancing client experience in the aesthetics industry through effective communication, managing feedback, and leveraging technology. They emphasize the need for genuine relationships with clients, adapting practices based on feedback, and creating memorable experiences. Jill shares insights on how to handle client dissatisfaction and the significance of follow-ups. The discussion also touches on the role of technology in client management and the importance of evolving practices based on client needs. Finally, they explore product innovations that cater to client demands.

Engage with Jill

http://www.synthesiscx.com

https://jjodar.com/home.html

Engage with WISH

https://wishskinhealth.com

In this conversation, David Valenzuela interviews Ageless Ashley, an experienced esthetician, about her journey in the aesthetics industry, the importance of education, and the evolving trends in skincare. Ashley shares her personal experiences with acne, her passion for helping others, and the significance of understanding business aspects in aesthetics. They discuss the importance of client experience, the role of mentorship, and the necessity of having a strong online presence for estheticians. Ashley also introduces her initiative, the Golden Experience, aimed at providing education and support for estheticians. In this conversation, Ageless Ashley and David Valenzuela discuss the importance of professional skincare products, the challenges faced by aesthetic professionals, and the value of mentorship. They emphasize the need for continuous education in the aesthetics field, the impact of state regulations, and the role of modalities in treatments. The discussion also touches on navigating trends and misinformation in skincare, as well as future developments in the industry, particularly regarding sustainability and technology.

In this conversation, David Valenzuela interviews Griselda Cordova, who shares her unique journey from law to aesthetics, driven by her personal struggles with acne. Griselda discusses the emotional and psychological impacts of acne, the importance of education in treatment options, and the role of genetics and diet in managing skin health. She emphasizes a holistic approach to skincare and offers valuable advice for new estheticians entering the field. In this conversation, Griselda Cordova shares her journey in the aesthetics industry, emphasizing the importance of hustle, continuous education, and community support. She discusses the balance between embracing trends and focusing on fundamental skills, the significance of customer service in building a successful business, and the transformative impact of her work on clients. Griselda also highlights the future of aesthetics with virtual consultations and the growing demand for clean beauty products.

Welcome! In this episode of the iWish podcast, David Valenzuela and Maria Ramos discuss the evolving landscape of the aesthetics industry, focusing on mental health, community support, and the importance of retail in building a successful business. They explore the impact of social media and websites on client engagement, the significance of pricing strategies, and the necessity of effective marketing, especially during the holiday season. Maria shares her insights on navigating client relationships and the importance of confidence in sales, while David emphasizes the need for education and support within the aesthetic community.

Join us as Lynne, an esthetician with over a decade of experience, shares her journey in the aesthetics industry. She started with a fascination for cosmetics in her preteen years and worked in the cosmetic department of a department store. Eventually, she became a massage therapist and then went on to esthetician school. In 2014, she opened her own studio. Lynne emphasizes the importance of customer service and building relationships with clients. She also discusses the trend of estheticians focusing on acne treatment and the need for education and honesty in the industry. In this conversation, David Valenzuela and Lynne discuss the importance of education and navigating the skincare world effectively. They also talk about the transition from waxing to facials and the value of selling skincare products. They touch on the role of nutrition in skincare and the need for individualized approaches. They emphasize the power of touch and the healing aspect of being an esthetician. They also provide advice on running a profitable business, including managing finances and being selective about the information you consume.

WISH: linkpop.com/wish 

Connect with Lynne: https://www.instagram.com/goddesslynne 

Takeaways

Customer service is a crucial skill in the aesthetics industry.

Building relationships with clients is important for success.

Education and honesty are key in providing effective acne treatment.

Social media has changed the industry, providing access to information and support from colleagues.

The trend of estheticians focusing on acne treatment is growing. Education is crucial in navigating the skincare world effectively.

Transitioning from waxing to facials and selling skincare products can lead to more loyalty and long-term success.

Nutrition plays a role in skincare, but it is important to take an individualized approach and not rely on one-size-fits-all solutions.

The power of touch and the human interaction in esthetics is underestimated but can be healing for clients.

Running a profitable business requires managing finances and being selective about the information you consume.

Taken straight from the main stage presentation at Esthetician Summit in Plano Texas - Founder of WISH Skin Health, David Valenzuela reviews how to treat the #1 skin condition in the US and why the traditional medical system gets it wrong! We discuss common drugs used to treat acne and the side effects that often accompany treatment. Learn how Estheticians can treat acne effectively in their treatment rooms and success stories from active WISH•PROS. Learn the business of acne and how to educate yourself so you can be the expert in your market place. We conclude with an unbeatable offer for attendees.

Visit us https://linkpop.com/wish

Jill Jodar, LE shares her journey in the esthetics industry, from studying communicative disorders to becoming an esthetician. She discusses her experiences in beauty school and the importance of ongoing education. Jill talks about working in various salons and spas before eventually opening her own skincare studio. She specializes in treating adult acne and emphasizes the importance of understanding the skin's microbiome. Jill also praises the education and products provided by Wish. In this part of the conversation, David and Jill discuss the importance of education and research in the aesthetic industry. They emphasize the need for estheticians to form their own opinions based on peer-reviewed data and stay updated with the latest information. They also talk about the essential tips for running a profitable spa business, including client management, setting boundaries, and having clear policies. Jill introduces her upcoming book, ‘Skinthesis,’ which focuses on mastering client experience and management for estheticians. They also touch on the impact of lifestyle factors on skin health. In this final part of the conversation, Jill discusses the challenges of educating clients about the interconnectedness of skincare and overall health. She cautions against relying on quick fixes and DIY treatments that may not be effective. They also discuss the impact of social media on skincare trends and the importance of touch and human connection in the industry. Jill shares her hopes for the future of esthetics, including being seen as a valuable resource and the return to genuine connection with clients.

https://jjodar.com/home.html

https://wishskinhealth.com