This week we take a look at who returned to the cinema for a laugh with Jackass Forever, and then we dive headfirst into the importance of Moviegoer data with our own Christine Rizzolo, Senior Account Manager - Media & Operations.

How audience targeting has adapted, who’s returning to cinema and at what frequency, along with how to use your moviegoer data to target an audience for a film that has felt comfortable returning to cinemas post-shutdown. (Now essential!)

Box Office Recap: 0:30

Interview with Christine Rizzolo: 6:25

Next Week: 18:30