Jaco Van Zyl is the co-founder and MD of the South African startup, PulseIt— a company which is looking to give online voucher firms like Vouchercloud, Groupon and Shazam a run for their money.

In this chat Jaco Van Zyl explain swhy so many VC’s and African tech firms seem quite bullish on the online voucher business, and why he thinks his startup has what it takes to steal market share from more established international players and fend off newer players like ttrumpet who are just as hungry for success as he is.