Jacobs Whitehall

Most attorneys develop their client base within a twenty-mile circle from their location. Owner of RJR Media Magic and friend of Richard, Ron Sheetz, explains a great way to get free publicity within that local circle. He's developed a stellar system for bringing in news coverage that will bring positive publicity to your practice. Furthermore, Richard and Ron have combined efforts with a guaranteed offer by merging Don's services with Speakeasy Marketing, Inc.'s Speak a Book program.

Ron explains how he has been able to get clients free news coverage, from television spots to radio and newspaper, of positive personal interest stories. For example, one news outlet covered a client's fundraiser. Another news spot covered a big donation a client made to March of Dimes, a story that held personal interest because the owner's child had benefited from the charity. Ron starts with a personal connection and goes from there.

Ron and Richard are offering an exciting guaranteed deal through the Speak a Book program that includes a price break from Ron coupled with a guarantee of a specified amount of free media attention.

Listen to learn more! Call us at (888) 225-8594, email [email protected], or find us at speakeasymarketinginc.com to ask about this deal or share any other questions or thoughts you have.

Criminal defense attorney, Julio Laboy, discusses his firm, the kinds of clients they serve, and why he decided to publish his expertise and share it with clients and potential clients. Julio Laboy's firm, Laboy Law Office, is a boutique criminal defense firm. They handle all major felonies and misdemeanor cases, including DUI.

Attorney Laboy talks about his philosophy and reasons behind why he decided to publish.

Publishing is an amazing tool that can help businesses bring in new clients. Jacobs & Whitehall's proprietary Speak-a-Book™ system breaks down the process into easy to manage steps, helping busy professionals get a book out into the marketplace that can greatly enhance their reputation and increase business. Laboy states that he is passionate about what they do for their valued clients, and he wanted to provide his clients with a resource that you can pick up and touch, something to inform them about why their case matters, and how he can help.

Even if the potential client simply learns some information, and ends up working with another attorney, Laboy states it's a good feeling to help others, be they clients or new attorneys. Sharing information is helpful and a worthwhile endeavor. 

Attorney Laboy shares his thoughts on how to go about the process of publishing, for other professionals who may be considering it. Personally, Laboy's firm has developed strategies for criminal defense work, and he shares this as well as his approach to disaster relief based on his past experience as a disaster relief responder. As he states, when clients come in with a problem, it's their 'disaster' and attorneys are the 'responders' that are there to handle the problem. He explains that sharing your passion, sharing your strategies for handling felony cases, etc. can be a great way to educate and inform in a helpful way. Laboy says that if you stay true to what you love, you'll be able to share valuable information with those who need it. 

Continuing, Laboy talks about his background as a reporter and a writer, before becoming an attorney, and how that has influenced him. But Laboy says that you don't need to be a skilled writer, or even a writer at all, to have success with the Speak-a-Book™ system, because the process is so simple, and every professional can benefit from it.

With the Speak-a-Book™ system, professionals can speak about what they know and turn that knowledge and information into a book, so they can get a competitive edge in their field. Laboy states that publishing is a way to set yourself apart, to establish yourself as an authority. It can work for you because being an author means something, and clients understand that.

In this insightful, marketing tips podcast, Richard Jacobs, founder, and president of Speakeasy Marketing, Inc. and principal of Jacobs & Whitehall, discusses some positive ways business owners can deal with the current coronavirus situation.

As a veteran of attorney marketing, Richard Jacobs has valuable information for every law firm, big or small, and he and his team at Speakeasy have helped hundreds of attorneys grow their businesses. This podcast delves into some new ideas Jacobs wants to share about closing clients in the current situation. How can you do that? Jacobs states many attorneys feel that they are good at closing clients when they're in the office. But how can you close clients when most people don't want to come into your office due to coronavirus?

Jacobs states that you simply must create that in-person feeling in another way, so that means good phone communication of course, but also video chat, screen sharing, document sharing online, etc. Clients need to hear you, and see you, AND interact with you. The current coronavirus situation will undoubtedly get better at some point, but it will have created a shift in business and some people will continue to prefer online and other means of communicating as opposed to coming into your office, so you must be prepared to adapt.

As there will always be a 'no-show' rate to contend with, even in normal times, you must do everything in your power to increase contact and grow your business. Jacobs states that all the aforementioned methods are critical, but in addition, utilizing Jacobs & Whitehall's Speak-a-Book™ system, which simplifies the process of getting a book out into the marketplace, will give you a competitive edge because through it you become an author, an authority in your field. In these times, your authority is even more important. By being an author you will stand out. You can email your potential clients with excerpts from your book that are specific to them and their cases. You can even send the whole book to potential bigger dollar clients; it's impressive and really makes a statement that you are an authority in your field.

Call Richard and his team at Jacobs & Whitehall and get started with the next phase of growing your business now.

Visit them online: jacobsandwhitehall.com

This informative podcast with Richard Jacobs, entrepreneur, founder of Speakeasy Marketing, and principal of Jacobs & Whitehall, a specialized publishing house for business and medical professionals, covers the topic of publishing. Jacobs discusses the value of publishing your expertise, with Tracy Merda, Senior Coordinator for Jacobs & Whitehall.

Publishing is a powerful tool that can help many businesses bring in new clients and/or patients. Jacobs & Whitehall's proprietary Speak-a-Book™ system simplifies the process of getting a book out into the marketplace. With their system, professionals can easily speak about what they know and turn their knowledge and information into a book that will then give them a competitive edge, positioning them as an expert in their field.

From estate planning to DUI, to criminal defense, auto accidents, IP law and more, there have been scores of professionals utilizing this valuable service to gain their edge in the markets. Merda talks about how many entrepreneurs and business owners, attorneys, doctors, and others, have great ideas they want to share, but due to their incredibly busy schedules, they simply don't have the time to get it out there. Jacobs & Whitehall's proprietary Speak-a-Book™ system puts an end to this impediment. Merda and her staff can turn professionals' spoken knowledge into a book in a few easy steps that fit well with their busy schedules. Merda explains the process to Jacobs, and she provides detailed examples and stories from various clients that come to Jacobs & Whitehall to get their message out there and take the lead in their field. As she states, when books are finished, that book needs to go out to every prospective client that calls in. Hard copies, attachments, whatever you have… it should be going out to the public.

Merda discusses the process in further detail and explains how professionals can target their messages, or provide overall information on their field of expertise. As far as topics, literally anything goes, no matter how specific. Getting your information out there is always helpful. There is, as she says, nothing they cannot tackle. And clients are coming back again and again as they grow and expand.

Richard Jacobs, the successful principal of Jacobs & Whitehall, a unique publishing house for business and medical professionals, and founder of Speakeasy Marketing, discusses the power of publishing with one of his brightest and best attorney clients, Martin, who has successfully published numerous times and is looking to do more.

Publishing helps to bring in new clients, patients—new business. Jacobs & Whitehall's proprietary Speak-a-Book™ system truly makes it easy for professionals to speak what they know and then turn that information into a book that has the power to pump up marketing efforts and income.  

Attorney Martin talks about his process and how the Speak-a-Book program was a success for his practice, and for his own learning. Attorney Martin explains how Speak-a-Book development helped him to focus and check his ideas, as well as giving him incredible insight into his self and his practice. He shares his thoughts on how the books he created have impacted his clients and their ability to really grasp the big concepts, and how books help his clients relate to him, to see beyond the 'suit' and see a person who is really working for them and their issues. Attorney Martin expresses his feelings about marketing, but he states that the books can also create a legacy, give you a bigger dimension and help clients fully understand who you are, which allows them to appreciate your principles. 

Continuing, Attorney Martin states that the Speak-a-Book investment is perhaps the best investment any professional can make, an investment in themselves and their business, practice, medical office, etc. Attorney Martin explains how the published book can elevate you to the level of 'scholar,' which makes it easier for clients to want to choose you as their legal representative, professional, doctor, etc. And Attorney Martin discusses how his peers have responded, and how they all seem to be excited about the possibilities for their own practice. What's important, Attorney Martin says, is to write about what's important to you, and the sincerity will come through when you do. Attorney Martin speaks about how once you are published you will become the source of conversation, and people, including peers and potential clients, will take notice. 

Richard Jacobs, the successful entrepreneur, and principal of Jacobs & Whitehall, a one-stop-shop publishing house for business and medical leaders and innovators, delivers some valuable insight for anyone who is considering publishing a book.

Jacobs & Whitehall is a unique publishing company that has assisted countless attorneys, doctors (general practice, specialty, dentists, etc.), and many other types of serious professionals to launch their books and achieve the respected title of 'published author.' Jacobs & Whitehall's customized Speak-a-Book™ system makes it extremely easy for professionals to just speak what they know and turn that knowledge into a book which can quickly boost their marketing outreach, and potentially boost profits too!

Jacobs recounts some experiences from his early career, just starting out as a young engineer for Motorola. He discusses a conversation he had about genetic engineering, engineering a child's intelligence, eye color, etc., and the thoughts he and his coworker had—that this type of engineering would, in the future, become not only an option, or series of options, but an actual requirement. He transfers this information/scenario onto the legal marketing field, considering that the future would and will bring baseline requirements that all attorneys will need to possess in order to simply be 'in the game' so to speak, to attract clients and get business.

Jacobs goes on to discuss how these baseline competitive tactics will be required to even stay relevant, and one of those tactics will be publishing. Few attorneys are taking advantage of publishing, getting their ideas out there in a book form. It is a secret weapon that attorneys can use to elevate their status and get more clients—better clients.

The possibilities are endless—www.jacobsandwhitehall.com

Richard Jacobs, the principal of Jacobs & Whitehall, an innovative publishing house for respected business and medical professionals, delivers some valuable insight for anyone who is considering publishing a book.

Jacobs & Whitehall has helped many attorneys, dentists, other doctors, and varied professionals to become successful published authors. And publishing helps to attract new clients and/or patients. Jacobs & Whitehall's proprietary Speak-a-Book™ system takes the stress and massive work out of the authoring process, making it super easy for professionals to speak what they know and turn it into a book that can elevate their status, boost their marketing efforts, and potentially boost income as well.

Jacobs discusses his thoughts on the Speak-a-Book™ process. As Jacobs explains, the Jacobs & Whitehall Speak-a-Book™ process allows publishing to happen in a simpler way, at less cost to the professionals. Attorneys, doctors, dentists, etc. are incredibly busy, and since time is their most precious asset, the Jacobs & Whitehall Speak-a-Book™ process ensures that, from start to finish, it will take less time out of the professional's day to get it done, get published, and reap the benefits.

Jacobs answers the big questions, such as why publishing is important. He states that government data shows that, in regard to attorneys, there are less cases to be had, but more and more attorneys graduating law school. The math is obvious—and to get that business you need to stand out. Publishing can make you stand out from the competition in a shrinking market. Becoming an author makes you a semi-celebrity. In short, you have more authority, which can bring in more clients. Jacobs goes on to discuss how the process actually works, what the professional needs to do on their end, and how the Jacobs & Whitehall team takes care of everything, every step of the way.

Jacobs talks about some of the ways he has optimized his Speak-a-Book™ process for attorneys and other professionals. The entrepreneur says that the information is verifiable; read up on the amazing power of publishing and see why it works.

Jacobs encourages interested parties to read testimonials and ask around, and they'll quickly see how the Jacobs & Whitehall Speak-a-Book™ process can be a true winning strategy for professionals.

Richard Jacobs, principal of Jacobs & Whitehall, delivers some helpful insight for anyone who is considering publishing a book.

Jacobs & Whitehall is a successful publishing house for respected professionals. They assist attorneys, dentists, and other professionals, to become published authors, in an effort to help them attract more clients and/or patients. Jacobs & Whitehall's innovative proprietary Speak-a-Book™ method makes authoring a book easy, and fun. 

Jacobs discusses his thoughts on a few of the challenges authors face as they prepare to complete their books and send them off to publishing. Jacobs shares a few stories about writing and publishing, with specific attention to an impactful email he received from a celebrated doctor who was going through some mixed emotions as he neared completion of his book. The doctor shared his frustrations as he neared completion, discussing his desire to quit, and never publish at all due to fear—fear that the book would not live up to his expectations, fear that trolls would try to tear it down, etc. But as he worked more, and reflected on all the things he is grateful for, he was able to get through the temporary roadblock and make it to the finish line. 

Jacobs relates the doctor's experience to attorneys who may be considering publishing or could be in the midst of publishing right now. As Jacobs states, you have to push through the anxieties, and dismiss the worries about perfectionism, trolls, and excessive expectations. If you don't publish you'll be missing out on so many opportunities, but once you do publish, you'll get great feedback and be glad you did.

In today's podcast episode, Tracy Merda and legal marketing expert Richard Jacobs reveal ten specific positioning tactics that Jacob & Whitehall's most successful clients use to differentiate their firms, and themselves, from the hordes of other attorneys out there.

Each of these ten tactics gives them an instant, "unfair", and 100% ethical advantage over competing law firms and solos. Especially desperate juniors who cut fees to the bone. How?

By giving potentials a compelling reason to call their firm first, come into their office for a case review, and, ultimately, retain them — often before competitors get so much as a sniff at their case, let alone a chance to "out-bid" them.

On their own, each of these techniques helps to differentiate your practice in a way that is meaningful to potentials. Combine a few of these, though, and you have an authority platform that is practically unassailable.