Jaffe Juice

I recently sat down with David Berkowitz AKA @seriamarketer. David has set up a Serial Marketers Slack Channel - you can request access here. I was the first of his Zoom video interviews in collaboration with the community talking about...

Congrats to Leigh Durst on publishing her first book!!! In this episode, Leigh and I sit down and discuss SxSW, similarities between Built to Suck and Walk, Climb, Or Fly and Spirit Animals. Buy the book here. You can become...

In this episode, I respond to David Hachez's question about employees v customer prioritization. I also discuss Delta and Diet Coke's recent "creepy" kerfuffle inviting customers to hit on their "plane crush." Ewwwww. You can become a part of this...

A Rant of the Week dedicated to the now infamous Fyre Festival that is doing its rounds on Netflix and Hulu with a pretty scathing documentary. In this episode, I really focus on the Influencer Marketing component of the fiasco....

Been a little quiet for the past month as it was holidays and all. Plus I started another podcast (a spiritual one) and most importantly, I've been in full-on editing mode for my new book, "Built to Suck" (March, 2019)...

Occasionally I'm going to pepper in an interview or two with fellow authors, influencers, opinion leaders, subject matter experts (you get the drift) and so in this episode, I am pleased to share my conversation with a real life marketer...

I'm not joking. GM just announced they're stopping production of 6 Sedans. Ford has done something similar. In this episode of Jaffe Juice - the New Marketing Podcast, I discuss. There's also a dual winner and loser this week as...

I sure hope this works! After way too much time (I don't even want to calculate), I'm trying to get the ORIGINAL Jaffe Juice - the New Marketing Podcast back up and running. No author interviews. Just me. And you....

I am thrilled to announce the official launch of my new consultancy, the HMS Beagle. For those of you who know your history, the HMS Beagle was laid down 200 years ago and on her second voyage, carried a rather...

Shann Biglione, Chief Strategy Officer, Publicis Media Greater China, wrote a terrific article on LinkedIn (hat tip: Eaon Pritchard) titled, “People who predict the death of brands don’t understand why they exist.” In it, he outlined how harbingers of doom...