I recently sat down with fellow Wiley author, Jay Baer, who co-authored The Now Revolution with Amber Naslund. He's now gone solo and written a book called Youtility. In Life after the 30-second spot, I wrote about R.U.E. - Relevance,...

Those of you who don't subscribe to Shel Holtz and Neville Hobson's For Immediate Release are probably still blissfully living underneat the rock of ages where 4-color bleeds, mechanicals and 30-second spots reign supreme. For the rest of you, you...