How do we study culture online  using techniques like netnography ?

What are the three key insights based on Edelman Trust  Barometer report that you believe have huge significance for corporates, organizations and brands   ?

What is meant by ‘Trust is the new Brand Equity’. How has the concept TRUST evolved over the last 5 years.  What are the key implications for brands?  

Sumeer Mathur  answers the above questions as he takes us through the insights from Edelman Trust Barometer and its implications for brands, organizations and corporates. Sumeer Mathur is  the Senior Vice President, National Planning & Strategy Head at Edelman India.

Please connect with him at Linkedin https://www.linkedin.com/in/sumeer-mathur-81607812/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

Key Segments

00:00  Introduction To Sumeer


01:41 Netnography -Studying culture online

03:28 Edelman Trust Barometer - Key Findings

11:19  Corporates Inspire More Trust Than Other Institutions


18:39 Consumers Want Brands to Drive Cultural Change

22:50 Brands Coming Back After Trust Issues - Maggi 


25:21 Rapid Fire - Personally Speaking With Sumeer

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in

#brandtrust  #edelmantrustbarometer  #netnography

Has the 'The New Age of Audio' arrived  and why is podcasting is booming in all sectors from B2B Enterprise podcasts to Brand Originals ?

What is the role of human communication in the age of the machine?

How would you characterize the dawn of the 'Age of Authenticity' for business and the importance of Storytelling for brands and  leaders? 

What Apple and Spotify algorithms want from podcasters in 2021 ? What are the podcasting best practices ?

Graham Brown answers the above questions as he talks about Podcasting as a compelling tool for marketing, a story telling medium for business leaders. Graham Brown is  CEO and the  founder of Pikkal & Co - Award Winning Podcast Agency  in Singapore. He is also a host of various podcasts like Podcast Maps, The Be More Human Podcast, The XL Podcast and Asia Tech Podcast.

Please visit his website : https://www.grahamdbrown.com/

You may connect with him on Linkedin : https://www.linkedin.com/in/grahamdbrown/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

Index

00:00  Introduction 

01:14  New Age of Audio 

04:55  Need for Authenticity Fuels Rise Od Audio 

11:33  Conventional Branding is dead.Need for a Pluralistic Narrative 

15:09  B2B & B2C Podcasts 

19:30  Podcasting Market in India, Women Podcasters
 

23:42  What Apple and Spotify Want From Podcasters 

26:14  Rapid Fire - Personally Speaking With Graham

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#podcasting #thoughtleadership #podcastingwomen

How marketing is about helping people make choices and feel good about themselves ?

How to  make the behavior you need people to adopt an easy, natural and rewarding choice ? 

What is Matthew's framework of Behavioral LENS  for behavioral insights and choice architecture? 

If Content is King, how  ‘Context is Queen'?

Matthew Willcox answers the above questions and many more as he get at the heart of how human beings make decisions. Beyond marketing plans and strategies, he gets at what motivates us at our core. The result is revolutionary ways of thinking about the consumer journey and how your brand can intersect and influence choice. Matthew is an author of "The Business of Choice"

Matthew has over 25 years brand strategy experience in Europe, Asia and North America, and has helped organizations such as Levi Strauss and Co., Electronic Arts, Unilever, Nestlé, Shell and GlaxoSmithKline get their products chosen, and in the process, has won eight Effie Awards. 

Matthew's Consulting Company - https://thebusinessofchoice.com/

Matthew's Book - https://www.amazon.in/Business-Choice-Influences-Everyones-Decisions/dp/1839820713

Matthew's Linkedin : https://www.linkedin.com/in/businessofchoice/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

The Conversation Chapters

00:00  Introduction to Matthew Willcox

01:03  Marketing is about helping people make choice

05:40  Matthew's Framework of Behavioural LENS

19:25  Self Efficacy - Making consumers feel lucky, beautiful and smart

23:46  How to make people feel good about their choices -Role of Brands, Brand Purpose

28:10  Familiarity with a Twist

32:40  Cocktail Party Effect - Relevance, followed by Disruption

35:44  Content is King and Context is Queen

42:40  Talent Show - Bird Watching

47:34  Rapid Fire - Personally Speaking with Matthew

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#choicearchitecture #behavioraleconomics  #thebusinessofchoice #behavioralinsights

What is the concept of value based pricing. Why competitor’s price is not sufficient for determining the prices a firm can extract ?

How does business strategy impact pricing?

How can a firm influence a customer’s perception of value ? What is the role of branding in influencing value ?

In reacting to competitor’s pricing actions or the entrance of a new competitor, how do executives use the  Competitive Price Reaction Matrix and identify the reaction most likely to yield a better outcome?

Tim J Smith, answers the above questions, as he makes a case for Value Based Pricing. Tim J Smith  is the Founder & CEO of Wiglaf Pricing. He is a pricing strategy consultant, chief editor of the Wiglaf Journal and author of two books -Pricing Strategy, Pricing Done Right. 

Please connect with Tim on Linkedin - https://www.linkedin.com/in/drwiglaf/

His company blog - https://wiglafjournal.com/

His book - https://www.amazon.in/Pricing-Done-Right-Successful-Profitable/dp/111918319

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

00:00 Introduction to Tim

01:09 Principles of Value Based Pricing

07:19 Alignment of Business Strategy & Pricing

12:38 Role of Branding in Pricing

15:00 Psychological Influences that Impact Perception of Value

17:56  Price Competition Matrix

24:24 Tim's Talent Show 

28:03 The Rapid Fire - Personally Speaking with Tim

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#pricingstrategies #pricingdecision #pricingmethods

Why every brand needs to pivot around a critical human story for the maximum ROI ?

What is Stories at Scale ? How to do Qualitative Research at Quantitative Scale ?

Is there a need to build new brands for expansions or extend existing brands to maximize efficiencies ? 

Arindam Som, answers the above questions as he talks of the jagged edges of market research. Arindam is a Founder at BrandEigen Insights & Analytics . He is  ex-HUL, Unilever, GSK , Kantar, Nielsen. 

Please visit his firm at https://brandeigen.com/

You may connect with him on Linkedin https://www.linkedin.com/in/arindam-som-b7924b4/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

Arindam believes that every brand needs to pivot around a critical human story for the maximum ROI. Any transition or any change in life is accompanied with some significant stories. Stories are expressions of some vulnerabilities, some unspoken ambitions. The transitions are about adoptions. Adoptions of categories, services, brands, a new behaviour or a new way of life. The methodology focuses on getting the most impactful story for the category or the brand adoption. The technique focuses on nudging people back to the moment or period when this adoption happened and ask them to narrate their story. 

Getting a hang of the diversity of conversations at a large quantitative scale yet maintaining the depth of them as you do through qualitative research is one of the interesting challenges we have today. One… we know how people have made conversations their staple over WhatsApp. Hours are spent over WhatsApp every day. Two… at the same time, our friends from the AI & NLP front have enabled Q&As through intuitive understanding of human language. Three… we in Market Research know how large-scale survey data is becoming less credible due to non-availability of people’s time and the high claim culture of certain countries. As a result, lot of us believe that implicitly derived scores are far more actionable than the lame duck claimed scores. . The methodology focuses on collecting large volumes of stories automated by effective BOTs & NLPs within WhatsApp conversational chats. Its Qual Research @ Quant Scale. 

00:00 Introduction to Arindam 

00:46 Cutting Edge Ideas at MRSI (Market Research Society of India) 

08:31 Moments or Critical Incident Technique (CIT) 

20:00 Stories at Scale, Learnings from Fintech 

27:00 Caselet :  Use of CIT for Saridon  

29:44 Caselet  : GSK - Extending Old Brands or New Brands for New Spaces 

38:50 Talent Show - Song in Bengali by Arindam 

39:40 Rapid  Fire - Personally Speaking with Arindam

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#marketresearchtechniques #marketresearchmethodology #consumerbehavior

What are your learnings  about effective B2B marketing at Oracle, Seibel Systems etc.?

Why is there so much friction in the buyer's journey? How do we reduce it ? 

Why is Customer Relationship Management (CRM) platform the best hub for marketing automation for SMEs? 

Eric Dickmann answers the above questions and shares his experience as a Senior Director of Marketing at Oracle, Marketing Lead at Siebel Systems. Currently as a Chief Marketing Officer of The Five Echelon Group, Eric is a Strategic Marketing Advisor & Fractional CMO. Eric is also the  host of 'The Virtual CMO' podcast. 

Eric’s Profile at Linkedin : linkedin.com/in/edickmann

Eric's Company Website : fiveechelon.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

Eric talks about how he built awareness and generated  executive level leads at Oracle and how to build nurturing programs for leads working closely with sales leadership. He also talks about his experience in Siebel Systems and how  helped position it as a leading CRM software in financial services. 

He also talks about his stint at how he  repositioned Sunview Software and achieves a significant decrease in lead acquisition spends & 620% increase in organic web traffic. 

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Podcast Page : https://anchor.fm/jagged-with-jasravee

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#b2bmarketing  #buyersjourney #enterprisesoftwaremarketing

John’s Crazy Socks is a father-son venture inspired by co-founder John Lee Cronin, a young man with Down syndrome. John’s affinity for crazy socks paired with his love of making people smile, made him and his father Mark X. Cronin. The mission of John's Crazy Socks is to spread happiness. 

Please visit their website https://johnscrazysocks.com/

Or you may write to [email protected]

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

00:00  Introduction to John's Crazy Socks 

00:46  Vision and  Mission of John’s Crazy Socks 

04:10  How  Social Mission Helps Business 

07:51  Product Design Elements to Ensure Brand-Product Fit 

10:51 Benefits of Unified Workplace with People With Differing Abilities 

18:01 Association with Special Olympics 

21:18  The Origin Story of John's Crazy Socks 

26:00  Business in a Box - 1000 Differing Ability Entrepreneurs 

28:07  Rapid Fire with John & Mark 

30:58  Talent Show with John & Mark

It was in fall of 2016, John's last year of high school, that the idea for John's Crazy Socks started to take shape.Like many of his peers, Cronin was deciding what he wanted to do after graduation. But unlike his classmates, John's options were somewhat limited. With Down syndrome, the career paths available to him didn't exactly pique his interest; many were gigs at retail chains and the ones that weren't had long waiting lists.

The John's Crazy Socks website officially launched in December 2016. The response from customers, Mark recalls, was promising. They received 42 orders that first day, all local and largely coming from nearby Huntington, New York. John, at the time, was a student at Huntington High School.

Since its launch in John's Crazy Socks has exploded. In five years, the yearly revenue is in excess of 10 million dollars. Customers include high-profile people ranging from George H.W. Bush to Eva Longoria. John's official title at John's Crazy Socks is chief happiness officer, which is fitting in more ways than one.

John's Crazy Socks has a social mission and a retail mission, and they are indivisible. They believe in giving back: the company donates 5 percent of its earnings to the Special Olympics as they’ve played a vital role in John’s development. The company continues to expand its charity partners by offering and creating socks with specific “awareness” themes, such as our Autism Awareness Socks and Down Syndrome Awareness Socks.

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#CrazySocks #DownSyndrome #SpreadingHappiness

Michael Buzinski's  book 'The Rule of 26'  narrows the focus of website revenue growth down to three key performance indicators (KPIs). These indicators allow SME owners to take control of their website marketing without having to learn  digital marketing.

Connect with Michael on Linkedin https://www.linkedin.com/in/michaelbuzinski/

His Book on Amazon : https://www.amazon.in/Rule-26-Service-Based-Businesses-Doubling-ebook/dp/B0957QYM27/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

Digital marketing is made complex by two main factors.

1. The intricacies marketing agencies create to measure success for large enterprise companies.

2. The plethora of tactics and tools available to obtain enterprise marketing goals.

Neither completely pertains nor scales down to the needs of small or medium-sized businesses, and less so for service-based businesses. Michael Buzinski shows you the path to doubling your website revenue using the Rule of 26, focusing on the only three key performance indicators (KPIs) you need to track when marketing your website. 

These are simple strategies that increase your revenue without proportionately increasing your workload.

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#websitemarketing #websiterevenue #websitemarketingstrategy

What is the strategy first approach to sales and marketing ?  

How do you convert every touch into a voracious advocate of your brand ? 

What is the role of predictive AI & data analytics in upselling and cross-selling ?  

Andrew Deutsch answers the above questions in an interesting and often funny conversation. Andrew Deutsch is a CEO of Fangled Technology. He is a Global Marketing & Sales Executive, passionate about converting every touch into an advocate for your brand.  

Please connect with Andrew on Linkedin https://www.linkedin.com/in/andrew-deutsch-2445936/ 

Andrew is also a host of The FangledCast Podcast. 

Please visit his Podcast page- https://fangledtech.com/podcasts/ 

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.   

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 

00:00 Introduction to Andrew Deutsch 

00:55 Strategy First or Customer First Approach to S & M 

06:66 Converting Every Touch Into an Advocate for Your Brand 

09:43  Need for Due Diligence in International Marketing 

12:45 Predictive AI & Data Analytics in Sales & Marketing 

17:45 Rapid Fire - Personally Speaking With Andrew  

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ 

#brandadvocacy #predictivesalesai #customerfirst

Why is ‘my brand is better than your brand’ strategy irrelevant?

How formation & re-framing of Game-Changing Subcategories is the only way to drive growth? 

Why becoming an exemplar brand is the key to relevance ? 

What has fundamentally changed in the relationship a consumer has with brand; and the role brands play in an organization?

How is 'signature story'  a strategic asset ? What makes an effective signature story ? How to build a culture of story-telling ?

 The “Father of Modern Branding”, David Aaker answers the above questions. David serves as Vice Chairman at Prophet, a global growth consultancy.David has been the Professor of Marketing Strategy  at Haas School of Business since 1971. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing.

David Aaker has authored and published hundreds of articles and 16 books, including Aaker on Branding: 20 Principles That Drive Success, Brand Relevance, Spanning Silos, Brand Portfolio Strategy, Building Strong Brands, and From Fargo to the World of Brands. His books have been translated in 18 languages and sold over 1 million copies.

You can follow David Aaker on his blog at wwwdavidaaker.com

You can connect with his company at www.prophet.com 

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

00:00  Introduction to the 'Father of Branding'

01:51  David Aaker on 'What led him to write on brands'

06:42  About David’s Book “Aaker on Branding’

08:09  Changes in the Relationship a Consumer with the Brand

11:25  Owning  Game-changing Subcategories

16:27  Ways to Finding and Own  Subcategories

20:02  Signature story as a Strategic Asset

25:27 Examples of Brands with Great Signature Stories

30:00 The Process, Skills for Great Storytelling

34:10 Why An  Organization needs to have a Story Culture

36:18  Brands and Stories

40:12  Personally Speaking with Dave - Rapid Fire 

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#davidaaker #davidaakerbook #brandingstrategy #davidaakermodel