How Video Marketing Can Drive Sales and Revenue ? How is Lumen5 democratizing video content generation? 

How has content marketing changed recently? What are the trends that you see? 

How can brands create a thought leadership strategy? How Thought Leadership Content Can Build Credibility and Drive Pipeline 

Michael answers the above questions and many more as he gives us fascinating insights on content marketing strategy, video marketing , thought leadership and his entrepreneurial journey. Michael (Mike) Cheng is the CEO and co-founder of Lumen5, an online video creation platform with over 800,000 users worldwide. The vision of Lumen5  is to democratize video creation so that anyone can easily produce engaging video content without prior video editing experience.

Please connect with Michael on Linkedin : https://www.linkedin.com/in/michaelhsc

Visit his venture Lumen5 : https://lumen5.com/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 

Email Jasravee at [email protected]

0:00 Preview & Introduction to Michael 

1:35 Democratizing content with Lumen5 

3:53 Magic of video content  & impact of storytelling on brand building 


8:15 Characteristics of an effective video 

10:41 Repurposing long form content  


13:25 Thought leadership and content management 

15:59 Integration & Consistency across channels critical to brand building 

19:50 : Crystal ball gazing- video content in 2030 

22:53 Lumen5 value proposition and use case - blog to video 


26:01  Key lessons as a serious entrepreneur 


31:13  Talent Show by Michael 


32:37 Rapid Fire - Personally Speaking with Michael 


34:30 Connect with Michael

Michael talks about Why The Blog is Dead. He also talks of an interesting way to create a content repurposing strategy using the aspects of this videocast. He also talks about content marketing and how content marketing has hanged recently and what are the trends that he sees. He also delves upon how  brands  can create a thought leadership strategy and how does that differ from content marketing. Michael also talks about Lumen5,  what it does, along with how someone can get started making videos on the platform. 

Micheal also gives his views on how this video content space looks set to evolve over the next ten years, and we dive into the future of VR, and VR social media. Michael shares some of the challenges involved in a company that grows so fast, along with his experiences as a founder and any lessons he learned along the way.

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#contentmarketing  #videomarketing #marketingvideos

How does the  world’s first solution to transform fresh fruits and vegetables into bank account and savings work ?  Could you share the challenge and insights that led to this campaign? What was its impact? 

What are some of the emerging trends/ insights observed of GenZ consumer segment ? How can marketers leverage it ? 

Bitop answers the above questions and many more as he talks about the very celebrated campaign by UCB Agrobanking  (Winner of Many Cannes Lions, APAC Grand Effie, Grand Prix at WARC for Asian Strategy) . Bitop Das Gupta is AVP & Strategic Planning Lead at Grey Group Bangladesh. 

Please  connect with him at https://www.linkedin.com/in/bitopdasgupta/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 

Email Jasravee at [email protected]

00:00  Introduction to Bitop & Preview 

01:25  Cannes Winner Case Study - AgroBanking by UCB and Shwapno 

15:40  Grameenphone, Bangladesh- Brands Causing Positive Change  

18:30  Segment Gen Z -Definition,  Insights, Trends 

24:55 Rapid Fire - Personally Speaking with Bitop 

27:53 Connecting with Bitop

Over 33% of Bangladesh’s population are without a bank account and most of them are farmers. They live off the land, without  the ability to access credit or savings and are stuck in a vicious cycle of poverty due to the unfairness caused by the middlemen.  Now, inequality and poverty are often accepted as age-old parts of the society, impossible to change, but Project AgroBanking  challenged that and brought positive change in the perception and behavior of the unbanked farmers by letting them use their  excess produce as currency and turning fresh produce and vegetables into bank accounts and savings

AgroBanking is a two-party platform where the currency to deposit into bank accounts is not hard cash, rather it’s the  fresh produce. To convert fresh produce into money, UCB partnered with Shwapno, the largest retail chain in  Bangladesh. Shwapno has stores in all the major urban centres and they already source fresh produce from the marginal  growers across the country. 

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#purposedrivenmarketing  #canneslions #meaningfulbrands

What were the challenges in Affle's  entrepreneurship journey and how  did you resolve them ? 

How did Affle  use the business model innovation of Cost Per Converted User (CPCU) to strongly differentiate itself and create a compelling value proposition for marketers?

What are the key consumer trends that will impact digital marketing and advertising ?

How did Affle use various mergers and acquisitions in enhancing its value proposition ? 

What are the levers of India Growth Strategy and the role of 2Vs of verticalization and vernacularization ?  

Anuj answers the above questions and many more as he takes us on an amazing ride on the  pivotal role he played in building & growing Affle. Anuj Kumar is the Co-founder, Chief Revenue & Operating Officer at Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping Affle to become a leading Mobile platform company.

Please connect with Anuj at  Linkedin https://www.linkedin.com/in/anujk/

Email - [email protected]

Twitter - https://twitter.com/anujkumar13

Please visit his company Affle at https://www.affle.com/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 

Email Jasravee at [email protected]

Sarvajeet Dinesh Chandra is an occasional co-host of the videocast/podcast. He is the Founder Director at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Please connect with Sarvajeet on Linkedin at https://www.linkedin.com/in/sarvajeet/   

Email  [email protected]

00:00 Preview and Introduction to Anuj Kumar

01:30 Starting up Affle -  Entrepreneurial Journey of Anuj & Affle

05:20 Entrepreneurship Lessons - Marathon Mindset, Embracing Change,  Path to Profitability

09:17 Business Model Innovation - Marketing as Revenue through Cost Per Converted User CPCU

13:25 Aligning the Value Proposition of Affle to Integrated & Blended Consumer Journey 

17:38 Acquisitions or Partnering with Like-Minded Entrepreneurs or Co-Founders

19:04 Consumer Trends for Marketers

21:40 India Market - Characteristics,  Vernaculization through Video, Continuous Innovation through Device ID Algorithms

27:48  Fraud in Digital Advertising & Affle's mFaaS Fraud Detection & Prevention Programme

30:45 Developing Markets vs Developed Markets - Characteristics, Unit Economics, Entry Barriers

33:45 Building a Talent Pool of Co-Entrepreneurs or Co-Founders

41:43 Future of Digital Advertising - Delegated Commerce through Voice Assistants, Embedded Devices, IoT

44:55 Use Cases for Affle India - Blended Customer Journeys, Integration of Paid & CRM Channels

51:18 Rapid Fire - Personally Speaking with Anuj

54:10 Connect with Anuj Kumar

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#affleindia #digitaladvertising #customeracquistion

What is UX, user experience and what kind of user experiences does it include? Would unboxing also be part of UX? 

What aspects of UX design can enable seamless experiences across devices?

Does personalization enhance user experience? How do Spotify, Thread do it well ?

What are the key future trends to watch out for in UX?

Damian answers the above questions and many more as he talks about User Experience Design and helping businesses focus on users first and how they can design better interactions using new technology. Damian is an expert in UX research, product design, & psychology.

Damian Rees is the UX Director for Europe at Ipsos (a global research company ) responsible for educating and empowering  teams to deliver top quality UX research and design work to clients globally. He has 22 years of experience in UX working with BBC, Burberry, and Financial Times. 

Please connect with him on Linkedin https://www.linkedin.com/in/damianrees/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 

Email Jasravee at [email protected]

Damian believes that UX is about making an experience easy, useful, and in some circumstances enjoyable for user. The thing that sets UX apart is the structured user-centred design process at the heart. Where users are the focus right from the start and any assumptions are validated and design ideas are tested iteratively. So when something launches, we already know users want it, need it, and can use it.A good user experience is about making it simple, fast, accessible, easy to understand, credible.

He talks about his personal experience where he took his 7 year old to McDonalds and he ordered a happy meal for himself and his brother with no help from me. He just watched and felt it was such a great example of UX. If a 7 year old can walk up to something, interact, and complete a purchase then the experience has been designed well.

The core differences between Customer Experience (CX) and UX is that CX is about the overall customer relationship – across multiple touch points. UX tends to be more about focusing on individual touch points at a time and designing the interactions between the customer and the business.

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#uxdesign  #uxresearcher  #userexperienceresearch

How do you use neuroscience in market research? How should various research techniques get combined to better understand how a consumer experiences  a product? 

What is sensory footprint and brand harmony?  How do senses contribute to a congruent brand experience? How would this apply on online shopping experience ?

Michelle answers the above questions as she takes us into a fascinating world of application of neuroscience in market research and sensory marketing. Michelle (Murphy) Niedziela, PhD is VP of Research & Innovation at HCD Research. She is a Consumer Behavioral Neuroscientist and Research Innovation Specialist.

You can connect with Michelle at Linkedin https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/  

Email Michelle at [email protected]

You can visit her company HCD Research blog at www.hcdi.net/blog 

You can follow HCD Research on Twitter (@HCDResearchInc & @HCDNeuroscience), HCD Linkedin page is  https://www.linkedin.com/company/hcd-research/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 

Email Jasravee at [email protected]

0:00  Preview and Introduction to Michelle 

1:31 Market Research Techniques incorporating Neuroscience

6:51 Application of Neuroscience in Market Research -Decision Making, Importance of Context, Action Standards

14:56 Sensory Marketing  - Sensory Footprint,  Incongruence decreases Purchase Intent

19:38 Online Sensory Marketing  

22:42 Sensory Marketing in  E-commerce - Metaverse, Augmented Reality 

27:05 Examples of Brands doing great Sensory Marketing

30:29  Effective Sensory Marketing - Collaboration of Marketing and R&D 

31:54 Talent Show by Michelle - Argentine Tango

34:33 Rapid Fire - Personally Speaking with Michelle

37:00  How to Get in Touch with Michelle

Follow Jagged with Jasravee on Social Media

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#sensorybranding  #neuroscience  #marketresearch

What are ‘messes in marketing’ ? What is the most important quality to handle them ? How do we become a better marketing manager by learning from them ?

What are the unique transformational leadership insights that we can learn from master mentors or some of the greatest minds ? 

Scott answers the above two questions and more as he talks about two of his latest books- Master Mentors,  Marketing Mess to Brand Success. Scott J. Miller is a senior advisor on thought leadership with Franklin Covey. He was a Former CMO and EVP of Thought Leadership  at Franklin Covey. He is a best-selling author of first book, Management Mess to Leadership Success, and a WSJ best-selling author of the second book, Everyone Deserves a Great Manager.

Connect with Scott at https://www.scottjeffreymiller.com/

Scott's Linkedin Profile - https://www.linkedin.com/in/scottmillerj1/

Scott's Podcast - On Leadership with Scott Miller

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

0:00 Preview & Introduction to Scott 

2:12 Own your messes 

7:47 Messes in Marketing - What most marketers fail at 


8:31 Marketing Mess 1 - Its the customer, stupid ! 


9:53 Marketing Mess 2 - Stay close to the cash 

11:10 Marketing Mess 3 - Bruised hard, heal fast 

13:20  Concept of Leadership 

15:02  Leadership Lessons from Master Mentors -Nick Vuijic 
 

20:00 Leadership Lessons from Master Mentors -Seth Godin 

23:23 : Not everybody should be a leader of people 


28:27  Common Characteristics of Master Mentors 


30:51 Marketing Mess 4 -Marketing is not a department 

33:55  Rapid Fire -Personally Speaking with Scott 


37:11 Talent Show - Scott’s Cufflink Collection 


39:36 Scott’s  Online Address

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#transformativeleadership  #marketingmanagerlife #marketingmistakes

Helene Cahen  is an Innovation Consultant, Trainer, Facilitator and Speaker with 20 years of experience helping companies navigate innovation challenges. She guides Fortune 500, small businesses and non-profits to understand innovation, create innovative new products/services, build effective teams and support a user-centered culture. 

In addition, she has been a facilitator, coach and lecturer for the Haas School of Business and the VP of Innovation for a start-up.  Trained in Creative Problem Solving and Design Thinking, Helene received an M.S. in Creativity and Change Leadership from the International Center for Studies in Creativity at Buffalo New York and has a business degree from Sciences-Po Paris, a top French Business School.  

Contact Details for Helene 

Website       www.strategicinsights.biz

Contact       [email protected]

LinkedIn      https://www.linkedin.com/in/strategicinsights/

Twitter         https://twitter.com/@guidinnov 

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

Special offer from Helene for  Jagged with Jasravee Listeners to help you grow your business and be more innovative .

Download and review our Nine Questions to Spark your Thinking about Innovation 

Schedule a free 30 minutes consultation with Helene Cahen to discuss your unique challenges related to these nine issues and how they can be addressed by going to 

https://www.strategicinsights.biz/growth-through-innovation/ 

0:00 Preview & introduction to Helene 

2:38  How to be more Innovative 

3:50  Why diversity  in teams aids innovation 

5:11 Human centered design 

9:48 Improving collaboration & productivity of online meetings  

13:31 Innovation Management - Wall of Assumptions, Blindspots, Common Tools & Process, Brainstorming etc. 

17:49  Improv and creativity  

23:27 Rapid fire- Personally speaking with Helene 

25:14  Helene’s contact details 

25:51  Feedback about JWJ

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Linktree : https://linktr.ee/jaggedwithjasravee

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

What’s so special and unique about the kids below 13 age segment ?

How is the segment of kids between 5- 13 evolving ? Are there any misconceptions about this age segment ? 

Can you share some observations of aspirations, dreams or opinions of kids through your app Voxbox?

Aditya Jaishankar , Founder of Voxbox , answers the above questions as he takes us on a journey to a playground for  kid's imagination. Before he started on his entrepreneurial journey, Aditya was a South India Strategy Planning Head for MacCann Erickson.

Please connect with Aditya on Linkedin - https://www.linkedin.com/in/aditya-jaishankar-4029523/

The Voxbox App is available for download on Google Playstore. 

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

0:00 Preview & Introduction to Aditya  

1:00  The Fascinating World of Kids  

2:14  The Three Age Bands of Kids  Between 6-12  

3:41  Identity Formation For Kids  

5:31  How are the Kid Segments evolving ? What does this imply for brands?   

9:35 Voxbox - Imagica for Kids

14:19 How can  Technology Enhancing Kids’ Creativity   

15:17  How can  Brands Harness Insights from Voxbox Stories & Content  

16:47  Rapid Fire - Personally Speaking with Aditya  

17:57  Feedback About Jagged with Jasravee

Aditya talks about the fascinating world of kids between 6 to 13, wherein the kids carve an identity  for themselves  and stand out amongst the  peers . Every age band is a different world, 8 -10 ts hugely different from 10 -12 . The differences between small age groups can be extremely pronounced in the 6 -12 segment.Aditya talks about context of Voxbox, the app that he has founded, which acts as a playground for kid's imagination.  The app enables kids below 13 to share their thoughts ideas, opinions and experiences under the supervision of their parents.Kids below 13 are looking for avenues of expression but there is no safe and secure platform that enables them to that . The app creates a safe and secure social community for kids 

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

How has one of India's oldest tea  brand Brook Bond Red Label  stayed consistent over its core idea…even while refreshing it as we evolve ? 

Not just a Cadbury Ad : How did the thinking behind an exemplary communication come about; which supported local businesses in the covid times ?

Cadbury re-imagined ad : What would you say are the benefits to a brand in giving such a twist to a classic ? 

How do you look at small town as a segment, any insights and observations on the same ?

Prem Narayan, Chief Strategy Officer at Ogilvy India, answers the above questions and more as he talks about his experience of working on some of the top Indian advertising campaigns of the last decade by Ogilvy.  In fact some of these campaigns are widely celebrated and awarded. For example in the Asia Pacific Marketing Effectiveness Awards Effie 2021 , Ogilvy India had a Silver win was for Red Label's 'Taste Of Togetherness' and the Bronze came for Mondelez's 'Not Just A Cadbury Ad'.

You can reach out to Prem at [email protected] or connect with him on Linkedin https://www.linkedin.com/in/prem-narayan-47a0a5a/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

00:00  Preview & Introduction to Prem

01:53  Brand Red Label -Taste of Togetherness Campaign  

14:09  The Power of Briefs - Client Brief, Creative Brief

16:12  Significance of ‘Seek Out content

20:40  ‘Not just a Cadbury Ad’ Campaign 

27:47  Red Label Ad - Physical vs Social Distancing 

30:49  Cadbury Dairy Milk -Re-imaging a Classic 

35:33  Small Town Consumer 

48:15  Rapid Fire - Personally Speaking with Prem

Prem talks about how the celebrated and award-winning Brook Bond Red Label has adopted a relevant and grand purpose that its genuinely making India find common ground over a cup of tea through its various campaigns like the current transgender ad,  that type of girl ad and 6pack bands etc.

Prem talks  about another award winning 'Not just a Cadbury Ad' . He talks about how they collaborated with a data company in Bangalore to deliver a hyper-local campaign that boosted the morale and sales of local retailers. He explains the  thinking behind an exemplary communication come  which supported local businesses in the covid times .

Prem gives his views on Cadbury re-imagined ad : Good Luck girls. He explains the  benefits to a brand in giving such a twist to a classic; and in adapting to changing times. He also gives his views on  nostalgia marketing.

Prem talks about his view on small town India, and explains that 'small town' is a mindset that is present amongst 95% of urban Indians. 

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#swadapnepanka  #smalltownIndia  #notjustacadbury

Chris Hood is the Head of Business Innovation & Strategy at Google. In this conversation he answers the below mentioned questions and many more. 

How do the marketers continuously innovate to remain relevant and provide value to their customers? 

According to research, majority of digital customers expect marketers to know what they want before you ask them ? How do we deliver personalized and predictable experience to our customers?

What is an API First strategy and how does it help marketers and businesses to pivot quickly ? How does it accelerate time to market ? What are the opportunities to monetize  data through APIs. 

In this conversation, Chris talks about Marketing Transformation, Digital Innovation at Scale and API First approach.  His thought leadership and strategic insights on digital and business transformation have fueled countless enterprises' digital success.  He is also a host of  That Digital Show, a weekly business podcast for Google Cloud.

Please visit his website https://chrishood.com

You may also follow/connect with him on Linkedin : https://www.linkedin.com/in/chrishood/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

Sarvajeet Dinesh Chandra is an occasional co-host of the videocast/podcast. He is the Founder Director at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. 

Please connect with Sarvajeet on Linkedin at https://www.linkedin.com/in/sarvajeet/

00:00 Preview & Hello to Chris 

01:53 Customers are becoming more curious, impatient and demanding 

03:54  Digital transformation to meet the consumers needs 

08:21  Outside-In approach to customer innovation 

11:43  Hyper Personalization & Predictable Experience 

15:42  Biggest barriers to digital transformation 

20:15  Connected experiences as key differentiator for brands.  

25:00  API First Strategy  29:00  Monetization through API  

36:08  American Idol - Transformative story telling technologies for engaging content  

40:00  Rapid Fire - Personally Speaking with Chris 

47:19  Online Contact Details for Chris 

48:19 Feedback about JWJ by Chris

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#apifirst  #customerinnovation #datadrivenmarketing