Clarity is everything. 

In the 31st episode of the SaaS Sales Performance Podcast, Ash Ali chats to sales consultant James Newell of 'Clear Sales Message'.

James’ approach to coaching salespeople focuses on improving the clarity of message and the confidence of their delivery. He talks at length about emotional contagion, honesty, courage - the ways in which such human qualities are integral within a successful sales conversation. 

Coupling this with careful research and advance planning for the trickiest questions, his ethos is ultimately all about bringing value to the table and leaving a lasting impression. In this episode, James dissects anecdotes and advice from his successful career - exploring everything you need to become a natural seller.