One of the most important questions you will ask yourself during the concept phase: Who is this game being built for?
Thinking about your audience early on is essential for long-term success. Defining your audience not only allows you to focus in on feature development, it’s also key for building a user acquisition strategy and subsequent campaigns. Once you have your persona down, it’s time to find out where you can connect with your audience. This will help you determine where to launch (and soft launch) your game, which territories to prioritize, and the parameters for future user acquisition efforts. Specifically, you want to identify: Don’t lead players to an answer like me
While it can be tempting to help out when someone's playing your game, it’s important to let testers work through things themselves. One of the most common mistakes people make is providing too much help, information, or asking leading questions. Make sure any test you run is unbiased by
Get them to talk through the process
It’s essential to encourage anyone playing your demo to talk through their thought process. While it may be a bit awkward at first, it’s a great way to have a record of how players are moving through your game, what they enjoy, and what may be frustrating for them. Likewise, it's important for you to NOT talk during the test, other than driving things forward.
Record and take notes.
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