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In this episode, Marcus Edwardes speaks with Jamie Beaumont, a recruiting technology entrepreneur. He ran his own recruiting agency in graduate recruiting before he founded Offerd, a SaaS tool that automates the many top-of-the-funnel administration tasks.

He also, more recently, founded another SaaS platform for recruiters called Fuel, which he calls “the Klarna for Recruitment”, helping agencies get paid 100% of their fees upfront whilst allowing their clients to split their payments over six months.

Listen in as Jamie shares how he was able to found two SaaS platforms after only graduating in 2012, his unusual LinkedIn content strategy that wins him business regularly, why you should minimize automation as a recruiter, and how to effectively use social media for business.

What You’ll Learn in This Episode:

●      [5:33] How Jamie was able to become a serial entrepreneur so quickly

●      [09:09] What Jamie learned from losing five figures overnight day trading

●      [17:21] The advantages and disadvantages of being your own boss

●      [19:46] Jamie’s content strategy on LinkedIn

●      [26:28] How Jamie wins clients from people engaging on his LinkedIn feed

●      [27:37] Combining social media content creation with traditional methods

●      [29:46] How Jamie ranks different growth hacks

●      [32:42] Threading the line between automation and personalization

●      [38:50] Having a strong, powerful message and sticking to it

●      [40:19] What is Offerd all about and who is it for?

●      [45:03] Why Offerd tried to solve too many problems

●      [47:05] Why Jamie launched Fuel

●      [52:55] What people often get wrong about using social media for business

Key quotes:

●      “What realistically separates an entrepreneur from somebody else is actioning that idea instead of just sitting on it.”

●      “Don’t be arrogant. Things are far more difficult than you think they are, and it’s usually when they’re going fairly well, there’s something going wrong at the beginning, because you should be learning.”

●      “I don’t like selling. I like splitting audiences.”

●      “Automation within recruitment can be complete suicide because it’s a people business.”

●      “What people don’t realize about social media is that it’s a conversation, not an announcement.”

Resources Mentioned:

●      Jamie Beaumont on LinkedIn

●      [email protected]

●      [email protected]

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/