Jane Hamill | Podcast

This week we have a very special guest joining us. Holly is a designer and a retailer and her charming bridal shop is in Evanston, IL. Today she spills the beans about what works, what doesn't work, and what bridal designers should do to get bridal buyers interested. Holly also dishes about how she gets customers, bridal trunk shoes, who gets her orders, and much more.

In this podcast episode we celebrate a fashion designer's product launch. You'll meet Monica-Lee, founder and host of Smart Creative Women, a podcast show designed to help women learn, grow, and get inspired. And now she has her own collection of clutches, accessories, and T-shirts.

In this episode of the Jane Hamill podcast, I talk about the WRONG way to start a fashion brand. The 5 mistakes I list today are all ones I've made myself with my retail store and womenswear line. I really hope today's podcast saves you some trouble – and money.

I know how difficult it can be to stay motivated when you have your own business but I also KNOW you can do it!

In this weeks episode you will learn...

Why we feel wishy-washy about work some days and how to fix it! How to run a marathon and actually finish it (you'll understand if you listen!) Setting a simple goal that you actually REALLY want to make happen. How deadlines can actually help you have more fun at work. Long projects vs. short term projects. Why we all need to feel connected – even in business. Why motivation's like taking a shower. Negative effects of not knowing where your business is going.

So listen up and GET MOTIVATED!

In this episode of the Fashion Brain podcast, I talk about the most common myths about launching a line of apparel or accessories. A lot of us have been Project runway-ized and think starting a business will be different than it really is. Crack these myths and you will become a more successful entrepreneur and designer!

I'll be the first to admit that it's hard to think through the tough questions. Most of us would rather get started designing our awesome product than think through the details of what it means to own a business.

On this episode of the Fashion Brain podcast, we talk about what questions you need to ask yourself before you launch a fashion line (or any business, for that matter). It's a step many of us want to skip. But I warn you… If you launch a fashion biz (and start spending money) without addressing these issues first, you'll be sorry.

This week we're talking about pricing your product or service with my awesome guest Tom Buford of Tome Buford marketing. And really, about the FEAR of pricing. And the voices in our heads that say…

Who would pay that for what I do? If I price it like that even I couldn't afford my own product! I'll start with this low price and raise my price later after I get a following. What if nobody buys? I better price it low just in case!

All of these pricing fears are real – and they can be devastating to your business and your bottom line.

In this episode of the Fashion Brain podcast, we talk about the down-an-dirty reality of running a fashion business.

My guest is Maria Boustead, designer and founder of Po Campo. Maria designs bags that are functional and cute and she loves what she does. She shares her story about the things she wasn't prepared for, her lucky break that turned into her worst nightmare, how her business strategy has changed, and stepping off the cliff.

She is SO HONEST in this interview – it is tremendous of her to share the real deal. No BS and no sugar coating. You are going to LOVE it! She is one of my favorite designers on the planet.

This is amazing advice for any entrepreneur, maker, or fashion designer who is looking for their lucky break.

Ever wonder why some creative entrepreneurs succeed and others struggle?

On this episode of the Fashion Brain podcast, we talk about ALL creatives, not just fashion designers. We cover ways to sell your work, 3 things that every creative needs to do to be successful, and how to sell your work.

My guest is Paul Klein. Paul is an art mentor and he runs a 12 week online for artists to de-mystify the art world. My sister (an artist) took the class and LOVED it. She introduced me to Paul and that was my lucky day.

Paul Klein also works with TED Fellows, writes for Huffington Post and ArtLetter and ran his own cutting edge Chicago gallery for 30 years. Basically, he's the go-to guy in Chicago when it comes to the art world.

Are you having a hard time getting your line in front of boutique buyers? Today is your lucky day.

On this episode of the Fashion Brain podcast, we talk all about calling stores, road-tripping, sales strategies, hustle, patience, and retail buyers. I'm so lucky to have the chance to interview Meredith Banzhoff – a designer who's not afraid to share her story. She even talks about the step-by-step strategies she used to get into her first 10 retail stores.

Also check out my training course on how to sell your line to boutiques, a best seller! http://fashionbrainacademy.com/training-courses/sell-boutiques/