Jane Hamill | Podcast

Selling wholesale sucks. At least that's what I hear from a number of you, my dear listeners, on a weekly basis.

In this episode, I made a list of all the reasons selling to boutiques and department stores can feel suck-y. And I say FEEL sucky, not necessarily that they ARE sucky. It's all in how you perceive things and certainly depends on who you talk to.

Then I made a list of things to LOVE about selling wholesale.

I hope you enjoy it!

Jane

SHOW NOTES and discussion:

https://janehamill.com/sellwholesale/

Learn how to sell to boutiques (online course):

https://janehamill.com/wholesale

Jolie Dennison is an American artist based in Northern Ireland. She's owned a retail store for the last 6 years and is ready for a change. She's recently changed her niche and mostly, she wants her BUSINESS to fit into her LIFE - rather than the other way around.

We dive deep into her business in this coaching call and come up with a plan for her to get her "dream" business where she gets to travel 3 months out of the year and still run her business profitably.

• The problem with selling art online and how Jolie can work around it to get consistent sales
• Choosing a faith-centered niche without alienating your current customers
• How to build a business around the lifestyle you want - in this case traveling 3 months out of the year
• How Jolie can combine her faith with her business
• Adding live and virtual events to your business to engage your audience and sell more art and art products
• How Jolie can add a new product - bible journaling - to her business and make it profitable
• The importance of selling replenishable products for repeat business

Check out the show notes and discussion on the blog:

https://janehamill.com/jolie/

To apply for a FREE podcast choaching session, click here:

http://bit.ly/AskJanesBrain

Hey there! I'm starting something new and doing laser coaching sessions with entrepreneurs.

This first #LaserCoaching episode is with Erika Neumayer, a designer of German dirndls. She's a BOSS at marketing but even Erika struggles with knowing what activities will bring in the best ROI. Like all of us, we want to and time only on the most important money generating activities.

In this episode, Erika tells me she's personally taking a break from Facebook but feels like she still needs it for her business. Erika prefers Instagram and wants to spend more time, energy, and resources there.

Her main questions is this:

What's a good strategy to keep engaged with my audience if I want to take a break from Facebook and concentrate on other social media platforms?

Enjoy!

Jane

I'd love your feedback on this episode! Just click over to:

https://janehamill.com/dirndl

You can apply for a FREE podcast coaching call here:

http://bit.ly/AskJanesBrain

Will my business succeed?

SHOW NOTES AND LINKS: http://fashionbrainacademy.com/nicole/

I was looking for a fresh perspective on "the state of the independent fashion design business" so I reached out to Nicole Giordano from Startup Fashion. Nicole is always game to help, we hopped on an interview. and then she SPILLED IT - the true, fresh perspective of startup fashion designers right now.

Here's what we cover:

• Starting your clothing line with a signature product, not a full collection
• The traditional fashion calendar is broken - the internet happened
• What designers are doing NOW in Nicole's community and what's working
• A new approach to selling wholesale to boutiques
• Running your business like a business
• The monthly framework for assessing your business
• As a business owner, excitement and fear are the SAME feeling
• One brand's brilliant strategy to get started with sales
• Content marketing - is it worth your time?

Today's episode shows you how you can raise money for your fashion startup in the next 6 months - without investors or taking out a loan. My guest, Shannon Lohr, is an expert on crowdfunding fashion companies. In fact, when she and her partner launched their own Kickstarter campaign, it became the highest-funded fashion project in Kickstarter history, raising enough money to quadruple their first production order. Bam. SHannon breaks down the dos and don'ts of launching a crowdfunding. This interview is PACKED with actionable edvice. Thanks, Shannon!

>>>SHOW NOTES AND LINKS:

http://fashionbrainacademy.com/shannon/

• What to do in the first 7 seconds of your crowdfunding video
• How to tell your story to get people to back you
• The power of guest posting and what it did for Shannon's Kickstarter campaign
• The 3V's of a successful crowdfunding campaign
• Slick video or old school?
• Flat lay images and look book photos
• Crowdfunding rewards for backers
• Pricepoints that work best for a successful (funded) Kickstarter
• How often to email people about your crowdfunding campaign

Today you're going to meet San Francisco clothing designer, Sarah Liller. What I love about Sarah is that she's SO HONEST and willing to share her struggles, her wins, and the behind-the-scenes reality of running her apparel business. Sarah is one of my "Sell More Products Online" students and someone who takes real ACTION on what she learns.

In this interview, Sarah breaks down the exact steps she took in the last 9 months to make her online shop actually convert to money in the bank.

Sarah always had confidence in her product and she knew it sold well in retail stores. But getting online sales was proving to be a big challenge for her.

SO... In the last 9 months, she started doing things differently in her business. She switched from Squarespace to Shopify (huge win), she did her first NYC Trade Show, she got a rep, opened new wholesale accounts (and is getting re-orders) and she went from "I have no idea who my customer is and no idea what I'm doing online" to "it's working!" and getting consistent sales.

SEE THE IMAGES AND GET THER SHOW NOTES AND LINKS HERE:

https://janehamill.com/sarah/

Is it realistic for me to sell 100K per month from my online store? That's the question I got last night from a student and VIP client. In this episode, I break down the traffic she'll need to drive those kinds of sales, conversions, and the actual math behind it.

DOWNLOAD THE NOTES from this episode and get a visual on the numbers we discuss at this link:

http://fashionbrainacademy.com/whats-a-realistic-amount-to-sell-from-my-online-store

A while back, I was on a road trip with miles and miles to go, when I had an epiphany. It struck me that there's something I KNOW is true for creative business owners and yet I was "afraid" to share with you. It's a topic I was sort of dancing around but not addressing properly.

And honestly, I've been afraid to scare you off by being 100% honest with you about what you need to believe - and do - to make a successful business with money in your pocket.

Listen to the episode and let me know what you think, OK?

Links and notes for this episode are on the blog: http://fashionbrainacademy.com/believe/

Are you making money in your business? I mean, cash in your pocket type money. I'm not asking if you're making SALES, I want to know what's left over for you, what's the profit?

In today's podcast episode, I walk you through a simple exercise to lay out your best-selling products by sales volume, and then again by margins. When you look at these reports side by side, the picture often looks a lot different than you think it will. And it's so important for online stores to know.

Understanding exactly where the true money (the profit) comes from in your product-based business will help you make confident decisions on how to grow and what to work on next. DOWNLOAD THE EXAMPLE FOR THIS EPISODE HERE: http://fashionbrainacademy.com/how-to-find-the-profit-in-your-business/

What are you working on today? Will you focus on money making activities or "safe" work for your creative business? Today's episode walks you through 5 simple statements - a quick process to determine what REALLY makes you a profit. The idea is to know WHAT to do and what NOT to do so you can DO LESS so you can get more sale and make more money. In all fairness, it's an easy thing to do IF you're willing to be honest with yourself and tweak the way you work and how you spend your time. You can download the 5 STATEMENT process (yo, it's free) at this link: http://fashionbrainacademy.com/makemoney/ Do it!! It works. -Jane