Jane Hamill | Podcast

I could have called this episode, "How NOT to Blow the Sale at Holiday Markets".

Or maybe, "The Five Dumbest Things I've Ever Said to Lose the Sale at a Craft Show".

I'm pretty sure I'm uniquely qualified to teach you how to blow a sale at a direct-to-consumer selling event, craft fair, art show, retail pop-up...because I've said and done the DUMBEST things right in front of potential customers that made them give me a perplexed look and turn on their heel and walk away from my booth.

And then I learned. And kept learning, and kept trying other things to say. And finally figured it out. And then became a BOSS salesperson with money in my pocket.

This episode teaches you what NOT to say so you can end up with a bucket 'o cash at the end of a show. :)

Show Notes and Checklist Download:

www.janehamill.com/markets

Black Friday Weekend.

Love it or hate it, it's happening.

In a few weeks, our bellies will be full, the football games will be nonstop, and the kids will be hopped up on candy corn.

Let the stampedes begin.

What are you going to do about BFCM?

Skip it? Offer a heavy discount? Just do Small Business Saturday? What about Giving Tuesday?

Find out how to deal with the craziness in this brand new episode.

Show notes and discussion:

janehamill.com/blackfriday

- JH

If you're an established brand and you want business coaching, click here:

janehamill.com/membership/ If you want to start a clothing line from scratch, click here:

fashionbrainacademy.com/ndp

Let's get right to it.

People won't buy online the first time they go to your site. Hardly ever.

And yet, we're continually SHOCKED that we have to do more than post a great product shot on Instagram and wait for the money to roll in.

For small businesses, getting consistent sales works like this.

• Choose who you really want to sell to
• Add value to their lives (even if it's in a very small way)
• Get a "relationship" going, build trust and goodwill
• Offer these people something to buy

That's it.

But most creative entrepreneurs and online shop owners are too lazy, too busy, too unsure - too something, to do the work. We somehow feel that should be someone else's job.

This episode lays out the four steps you need to have to get people to give you their credit card.

Show notes and discussion back on the blog:

https://janehamill.com/four

The monthly marketing & sales coaching program:

janehamill.com/membership/

"If you would have told me a year ago about everything I'd accomplish this last year, I would NOT have believed you...

And the biggest thing is I just pushed myself. I pushed myself in any way, shape or form. Ohhhhh, it was so scary and gross, but I did it. And now those things don't seem so bad, you know. You uplevel your fear factor, and then you wonder - why was I even worried about that?"

In the last 12 months, Jackie went from a full-time corporate fashion design to working full-time on her business, Dyetology.com. In this episode, she tells us the details of what she did to make this truly a BREAKTHROUGH year for her.

...About making the hard decisions and doing things that were SO outside her comfort zone she felt like barfing.

...About finally getting consistent with marketing her clothing and accessories line and the difference it's made.

...How she was worried about "bothering" people with her marketing but now she's so over that.

...About doing craft shows and markets and SELLING THE CRAP out of her line. And so much more.

I hope you love Jackie as much as I do. :) Discussion and Show Notes on the blog:

janehamill.com/jackie/

The monthly business coaching program Jackie mentioned:

janehamill.com/membership/

14 years of owning a retail store and still, every year, every single year, the Holiday Season seemed to creep up on me.

• Did I order enough inventory?
• Did I order decorations?
• Gift wrap?
• What products do I want to sell?
• What events am I participating in?

All the stuff to do.

I want you to have a record-breaking season and if you wait until the last minute, it ain't gonna happen. Ask me how I know...

"Plans are nothing; planning is everything." - Dwight D. Eisenhower

Great holiday sales start NOW. Enjoy this episode!

Show notes and discussion on the blog:

https://janehamill.com/maximize/

My monthly coaching program, Imperfect Action:

https://janehamill.com/membership/

In today's episode, my guest is Syama Meagher, founder and owner of Scaling Retail. Syama has worked with some heavy hitters in retail... Barneys, Gucci, and Macy's, to name a few. Syama's a thought leader in the world of luxury retail and she's IN IT every day.

We discuss the future of retail, the changes in what luxury really means these days, shifts in consumer shopping patterns and emotions, collaborations with luxury micro-influencers, and more. I learn a lot from Syama and I think you will too.

Show Notes and discussion:

janehamill.com/luxuryretail

My monthly business coaching membership, Imperfect Action:

janehamill.com/membership/

In the last episode, we covered how to find customers the "old school" way. If you missed it, go here now:

www.janehamill.com/find/

Today we dive deeper into where to find your "perfect" customer and I give you 5 specific ways to use "new school" (aka the interwebs) strategies to sell more products.

I'd love to know which if these 5 you will choose and commit to. You DO NOT need to do all 5! That is crazy-making (ask me how I know).

Leave me a comment and let me know what you think back on the blog...

Today's episode runs through 5 specific ways to get customers using "old school" strategies my clients have used to get paying customers. I give you real life examples of how to get in front of the "right" people. And by the "right" people, I mean prospects who fit 3 important criteria:

1. They like what you have to offer
2. They "get it" and understand the value
3. They can afford it

Like a 3- legged stool, you need all of these things for someone to be the ideal customer.

Next week, in part 2, I'll give you 5 specific ways to get customers using the interwebs. Bam.

Show notes and discussion on the blog:

https://janehamill.com/find/

Our monthly business coaching program:

https://janehamill.com/membership/

Social media.

All the different platforms...all the options...all the updates...you can lose yourself in it pretty quickly.

There's so much noise out there, so much competition, so many people vying for your customer's attention. How do you get it?

In this episode, my goal is to clarify a few things for you. I think this podcast will help you relax a bit and do a BETTER job on social without doing more stuff.

Because doing more and being busier is not necessarily better. In the end, you want to enjoy your business and make good money. I want to help you accomplish those 2 goals.

Show notes and discussion on the blog:

https://janehamill.com/social/

Our monthly business coaching program, Imperfect Action, is here:

https://janehamill.com/imperfect/

In this week's episode, I share some takeaways from a recent presentation about turning your email subscribers into actual paying customers.

I get questions about using email all the time...

• What's the best content to offer new email sign ups?
• How do I get more people to open my emails?
• I have over 600 names on my email list and don't know where to get started.
• How often should I send emails if I don't want to "bother" anyone?
• What should I talk about in emails so it's not boring?

For most small business owners, your email subscribers are your MOST engaged audience and much more likely to buy than social media followers. And yet, many entrepreneurs spend so much time on social and use email as almost an afterthought.

If you know you should up your email game, this episode is for you.

Show notes and discussion on the blog: https://fashionbrainacademy.com/emails

Our monthly business coaching program for product business is here:

https://janehamill.com/membership/