Jane Hamill | Podcast

When you're approaching wholesale buyers, there's a tricky balance of contacting them enough to stay on their radar without feeling desperate for the sale or appearing stalker-ish.

In this episode, I answer a question from a clothing designer...

"Hi Jane, I reached out to Nordstrom via LinkedIn and the buyer responded with a message with her email and interest to check out my line sheet this past Saturday. I responded via LinkedIn the same day that I have sent her the linesheet and information via Gmail. It's been five days but I don't want to come off obnoxious or desperate. When would you say would be an appropriate time to follow up? Next Monday? Thank you!"

Having been a buyer and boutique owner for so long, I'll give yout the truth about how often to approach a buyer and what to expect.

Enjoy!

Show Notes and Links:

janehamill.com/followup

I recently got this question from a Shopify store owner...

"My sales are growing steadily (we did almost 300K online last year) but we're still not very profitable. I need to grow my sales to have better cash flow. What's the BEST way to grow my business so I can be profitable? Maybe I need to focus more in Instagram?"

*Is it Instagram stories? *Is it getting more Press? *Is it viral YouTube videos? *Is it FB ads? *Is it hiring an SEO expert?

All of these things CAN work - and they do. But it's not any of these that will help you truly take your business to the next level.

The BEST way to grow your online store is to bring your focus to 4 specific aspects of your business. This podcast covers the four ways.

Enjoy!

Jane

No one says entrepreneurship is easy. But when you're the one who creates the products and then relies on them to support yourself, your team, and your family… now that's a whole different thing. People who own other kinds of business, regular businesses, just don't get it. There's a unique set of crazy–brain stuff that goes on when you make a living off of your creativity.

Two different entrepreneurs asked me the same question this week— what if my next season's collection doesn't sell?

And the funny thing is that one of them has been in business for years and is quite successful, and the other one is just starting out. Yet they're both worried their product won't sell next season. It's amazing how we're all different yet we all struggle with the same stuff.

This podcast will help you deal with the unique fear of "will it sell".

- JH

Show notes and discussion on the blog:

janehamill.com/whatif/ Courses and coaching membership:

janehamill.com/courses

If you own a product-based business, there are tasks you're probably doing that you shouldn't be doing. I know because I've wasted a lot of time doing these things when I owned my boutique and clothing line.

Sometimes I felt I was the "only one who could do it", or I "didn't know where to find someone" or the classic -- "by the time I train someone how to do it I could have done it myself".

All BS excuses, BTW.

Today's episode tells you the 4 most important tasks you should outsource immediately.

There's a lot of generalized business advice out there about outsourcing so I'm not covering the basics like bookkeeping or scheduling social media posts.

This is ONLY for entrepreneurs who sell physical products - retail store owners, online boutique owners, makers, fashion designers, jewelry designers, etc...

LMK what you think of this episode back on the blog, OK?

janehamill.com/outsourcing

Are you running Facebook ads? Today I share the 3 biggest mistakes my clients make with their ads that are killing their results.

This is for product-based businesses.

Enjoy!

Jane

Show Notes: www.janehamill.com/FBads

I get this question all the time...

"How do I create content and keep up a blog when I have so little time?"

If you're running a product-based business you know how many details there are to take care of all the time -- shipping, customer service, packaging, social media, inventory control...the list goes on.

This episode covers how to create content for your brand without having it take over your life. I share all my quick-and-dirty secrets for content marketing that doesn't overwhelm you.

Show Notes and Links:

janehamill.com/content

Ready to get serious about your marketing and sales?

The "Sell More Products Online" course:

janehamill.com/smpo

I did a live training this week. Best EVER! I can't even tell you how thrilled I am that the emails I received said it was "excellent". In today's episode, I'm pulling out THREE things that helped people the most.

You're going to set ONE goal for the next 12 months. That's it.

The goal you choose will make all the other goals irrelevant or unnecessary.

My mission is for you to have a simple, do-able PLAN for the next 12 months of your business. How great would it be if you knew exactly what you wanted? How unbelievable would it be to know what you should be doing quarterly, monthly, weekly - even daily.

Amazing, right?

Let's do it.

Show Notes:

janehamill.com/outrageousgoal/

Workshop - Goals and Planning for Product-Based Businesses:

janehamill.com/goals

There's a lot of information out there about setting goals and planning for 2019. This will be different.

In this episode, I take you through a simple exercise to really focus on your sales - not your overall business health right now – just what happened in 2018. You'll use this info to inform your decisions and actions for 2019. This is a super simple exercise. It's going to take you maybe 30 minutes.

I did mine a one sheet in my notebook - no big deal. It's extremely important to review and reflect upon what happened last year before you start working on this year. That said, you don't need a gazillion spreadsheets or complicated stuff.

You need a sheet of paper and 30 minutes.

Let's do it.

Show Notes and Screenshot Example:

www.janehamill.com/plans

The end of the year is fast approaching and we're all getting busy with holiday stuff. It's tempting to start zoning out on your business right now.

I get it, that's my inclination too. But before you get too distracted with holiday cheer, take a little time to finish the year strong.

In this episode, I give you3 ways to end the year strong - and none of these strategies will take you too long.

Seriously, listen to this episode and DO WHAT IT SAYS. If you do, you'll feel better and you'll have more fun relaxing through the holidays.

Show notes and links are on the blog:

www.janehamill.com/finish

What if you could do the same amount of work you're currently doing - or even less - and sell WAY MORE products? It's absolutely possible if you tweak a few simple things in your business.

In today's episode, we're going to look at what's already working in your business so you can Maximize and Monetize it.

We'll focus on 3 areas:

1. What products are currently selling
2. What you're doing that results in money
3. How you can be the most productive you've ever been

I guarantee you're working on stuff in your business that's NOT important to your bottom line - we all are. (That's why I have a business coach who often has to slap the stupid out of me so I stay on track - and I mean that in the best possible way).

Show Notes and discussion on the blog:

https://janehamill.com/monetize/

Learn how to SCALE your business in my monthly business coaching program:

https://janehamill.com/membership/

My STARTUP course for clothing and accessory brands:

http://fashionbrainacademy.com/ndp/