- People go out drinking every single day in Japan

- Millennial males don't drink as much as older generations (39% of millennial males don’t drink)

- They also buy less cars and less wrist watches

- Simon’s friend has lots of watches, some of them are worth $20,000

- Watches used to be a sign of status

- Phones are the new status symbol and many males don't have a watches

- Less divide because majority of us have one of three phone types

- Expensive bags are the equivalent status symbol for women

- Martina thinks we should spend money more wisely

- Everyone  should invest in a good kitchen knife - more practical

- Less male millennial drinking signifies a change in work culture

- In the past part of your job was to drink with the boss. This generation are saying no to business drinks and ar spending more time with their families.

- Women in Japan are drinking more wine

- Wine consumption still quite low (4 bottles per person per year)

- Western cuisines like Spanish Tapas becoming more popular, and this believed to be responsible for the increase in wine consumption