Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

"You can ask four thousand people to adjust to you, or you can adjust to them."

"If we want the stores to be successful, they need to feel heard—because their success is our success."

"When I tried to dictate ideas top-down, the organization kind of choked on it."

"Servant leadership means pushing popcorn carts, steaming clothes, and knowing everyone's name."

"In Japan, things take longer to get moving, but when they do, they execute beautifully."

Previously Chris was CEO Gap China; CFO Gap Asia; CFO Gap China; Senior Director Of finance The Nature's Bounty Co.; Procter & Gamble Global Grooming (Gillette) Senior Finance Director; Finance Director CVS Customer team; Finance Director Innovation Portfolio; Finance Associate Director, Supply Chain/Logistics; Global Oral Care, Finance Group Manager FP&A; Senior Cost Analyst Supply Chain & Sarbanes Oxley Consultant; Control Analyst Internal Audit; Market Analyst Prague Stock Exchange; Economic Analyst Cekia Capita; Information Agency. He has a BS in Finance from the Indiana University Kelley School of Business and an MBA from Loyola University Maryland.

Chris exemplifies a flexible, people-centred leadership style shaped by diverse experiences across consumer goods, private equity, and global retail. He views leadership as a balance between strategic clarity and hands-on engagement, shaped by his foundational training at Procter & Gamble, intense operational rigor in private equity, and the fast-paced responsiveness required in China. However, it is in Japan where his adaptability and emotional intelligence have most fully matured.

Chris believes in deeply understanding the customer before driving innovation—a principle ingrained during his P&G days. In both China and Japan, he introduced more structured innovation cycles, ensuring that products and experiences are tailored to a well-defined customer persona. While in China he could drive initiatives top-down with urgency, in Japan he quickly recognized the need for more bottom-up engagement, realizing that imposed ideas often met silent resistance. Instead, he focused on seeding ideas with trusted team members, allowing ownership and momentum to build organically.

Servant leadership is central to Chris's philosophy. He leads visibly from the front—working in stores monthly, performing basic tasks alongside staff, and reinforcing that success is shared. This symbolic participation builds trust and credibility across his 150-store organization. He also insists his leadership team do the same, embedding a culture of humility and visibility.

Post-COVID, Chris identified and revitalized atrophied systems around employee development. He reinstated learning, mentorship, and career progression programs, recognizing that employees across all cultures crave growth and personal investment. He also emphasizes structured team building and regular in-person engagement, despite operating in a hybrid work environment. By setting expectations for in-office presence and making time in the office meaningful—with one-on-ones, development events, and volunteering—he balances flexibility with cultural cohesion.

Trust, for Chris, is not assumed but earned through small, consistent actions—knowing names, listening attentively, acknowledging wins, and giving regular recognition through newsletters, meetings, and store visits. He is acutely aware of cultural dynamics in Japan and chooses to adapt his style, knowing that a soft, relational approach fosters followership more effectively than authoritative direction.

Chris also champions inclusive values in a culturally resonant way. Whether it's supporting women in leadership, valuing age diversity, or promoting community volunteering, he localizes global values for the Japanese context. His efforts extend to embedding pride initiatives and community outreach in business-as-usual operations, reinforcing that culture isn't separate from business—it is business.

Ultimately, Chris's leadership is anchored in clarity of purpose, authentic connection with people, and cultural fluency. He doesn't impose change but cultivates the conditions for it. In his words and actions, leadership is not about control—it's about enabling others to thrive. That mindset, combined with strategic discipline and personal humility, allows him to lead across borders, industries, and cultures with impact.

"Most of any leader's job is change management—setting a vision people buy into and aligning them behind it."

"I view the organisation as an inverted triangle—the frontline is at the top, and we serve them."

"You should be most concerned when your performance board is all green. Red means there's something to learn."

"Trust in Japan isn't optional—it's the foundation of everything, and it can't be rushed."

"Leadership isn't about a role or title—it's about helping others grow and succeed around a shared purpose."

Previously Kasper was General Manager, Novo Nordisk Denmark & Iceland; Corporate Vice President DFP Manufacturing Development; Corporate Vice President Novo Nordisk Production S.A.S.; Vice President Aseptic Production; Corporate Vice President Global Support; Corporate Vice-President Insulin Manufacturing; Corporate Vice-President CMC Support R&D. He has an Executive MBA from IMD; an MSc Psychology from Kobenhavns Universitet-University of Copenhagen and an MSc Management from the University of Bath.

Kasper's leadership journey reflects a blend of purpose-driven conviction and operational adaptability. Beginning as a psychologist, his career at Novo Nordisk has spanned over two decades and included transitions from HR to manufacturing, R&D, and commercial operations. This multidimensional path helped him develop a leadership style that balances strategic thinking with deep human insight. He views leadership not as a formal mandate but as the ability to rally people around a shared purpose and help them succeed collectively.

Kasper sees change management as the cornerstone of leadership. For him, setting a compelling vision, aligning people behind it, and then designing an organisation that can execute effectively are vital. He believes a leader must master both the financial and human elements of business—but often, the human side is overlooked. His training in psychology gives him a significant advantage in navigating complex interpersonal dynamics and building engagement.

In Japan, Kasper encountered leadership challenges and cultural nuances that required adaptation. He was pleasantly surprised to find Japan's corporate culture less hierarchical than expected, describing it as "middle-up-down," where middle management plays an essential role in shaping and executing strategy. However, he found consensus-building mechanisms like nemawashi both a strength and a barrier—excellent for execution but often limiting for rapid innovation.

To counter these constraints, Kasper has implemented informal listening tours, smaller discussion forums, and ambassador-driven strategy sessions to surface ideas from the front line. He emphasises purpose as the unifying force. By focusing on "creating healthy longevity" for patients, he finds alignment across departments and geographies. His model places the front-line staff at the top of an inverted triangle, with leadership tasked with removing barriers to their success.

Kasper is acutely aware of the barriers to innovation in Japan's risk-averse culture. He aims to create psychological safety, promote entrepreneurial thinking, and reward experimentation even when outcomes fall short. His own career setbacks are a source of learning, and he values candidates who can reflect on failures more than those who only tout success.

Trust-building is another pillar of his approach. Recognising Japan's emphasis on relationships, he actively invests time in social engagement with staff, learns Japanese to demonstrate commitment, and adapts expectations to fit the local environment. He is cautious about imposing quick changes, preferring to spend time understanding needs before charting a strategic course.

Culturally, Kasper navigates between Novo Nordisk's global values and the diversity within Japan. He resists overgeneralising Japanese culture, choosing instead to cultivate subcultures within the organisation that reflect future needs. He also aligns his leadership team with these values, making adjustments where necessary to drive cohesion and performance.

Ultimately, Kasper defines leadership as helping others grow and succeed. It's not about authority, but about creating a shared direction and empowering people to reach it. This people-centred philosophy, combined with strategic acuity and cultural humility, is what he believes drives sustainable success.

"In Japan, if you want performance, you need ultra-clear expectations—people need to know the goal."

"Building trust means creating a safe environment where it's okay to make mistakes."

"Consensus-building is not optional in Japan—it's how decisions gain traction."

"Every new joiner has lunch with me and a one-on-one at three months—connection matters."

"Leading is about inspiring, guiding, and empowering people toward a common purpose."

Previously Duncan was Executive Director-Head of Asia Hamlyn Willams; Country Manager, Robert Walters, Korea; Associate Director, Commerce Finance, Robert Walters Japan; Sales Consultant deVere and Partners. He has a BA from the University of East Anglia.

Duncan leads with a style that emphasizes clarity, collaboration, and cultural sensitivity, shaped by years of cross-cultural experience. His leadership approach in Japan is grounded in providing clear expectations and maintaining transparency. He recognizes that Japanese team members particularly value knowing exactly what success looks like, so he places a premium on setting ultra-clear goals and regularly celebrating achievements. Monthly gatherings that spotlight individual and team successes help reinforce collective motivation and performance.

He builds trust by being approachable and relational. Every new hire is welcomed with a personal lunch on their first day, and after three months, each has a one-on-one coffee chat with him to reflect on their experience. Even in a 60-person organization, he maintains these touchpoints to foster an open culture and reinforce that leadership is accessible. Duncan also leads training sessions himself, using these opportunities to share personal stories of past challenges, signaling humility and building rapport.

Understanding Japan's consensus-driven culture, Duncan avoids top-down decision-making. Instead, he practices "nemawashi," engaging associate directors, managers, and often broader teams before implementing changes. This ensures decisions are well-received and supported. He contrasts this approach with his leadership experiences in China, where decisions were expected to come unilaterally from the top, and Korea, which he found to be more individually driven.

Encouraging innovation and open communication is another hallmark of Duncan's leadership. To surface ideas, he established anonymous suggestion boxes and encourages feedback during regular check-ins. He emphasizes psychological safety, particularly when discussing mistakes or failed innovations. Creating an environment where it's safe to fail is, in his view, essential to fostering creativity and long-term growth.

He also sees training as a core responsibility. New employees follow a structured two-month onboarding program, led by a combination of managers, HR, and himself. Observational learning is built in, with new staff shadowing client and candidate meetings across teams. His goal is not only skill-building but also early immersion into the company's values and standards.

Duncan is deeply attuned to cultural and demographic shifts. He's pragmatic about Japan's aging and shrinking workforce and the limited pool of bilingual professionals. Rather than resist these constraints, he adapts by hiring internationally minded Japanese staff and experienced recruiters from other firms, and by setting realistic expectations for new leaders entering the Japanese market.

His definition of leadership centers on inspiring, guiding, and empowering people toward a shared goal. He believes that leaders must earn trust and encourage followership—not through command, but through empathy, clarity, and inclusion. For foreign leaders new to Japan, his advice is to avoid trying to impose outside systems without first understanding the local context, to invest time in building trust and communication channels, and to respect the nuance behind why things are done a certain way. In Duncan's experience, leading in Japan requires humility, patience, and a commitment to listen before acting.

"We walk the talk—not talk the talk."

"Expect the unexpected—Japan will challenge every assumption you bring."

"The language we use programs our mindset—'we' means we're in it together."

"Creating little leaders is more powerful than just giving orders."

"Trust here runs deeper—it's built case by case, moment by moment."

Previously Yvette was Managing Director Hong Kong and South China; National Sales Manager, Hong Kong, South and West China; Business Development And Key Account Manager, Greater China. She has a Master of Science from the University of Reading and a BA from Oxford Brookes University

Yvette's leadership journey is marked by a deliberate pursuit of challenges and cultural contrasts. She views leadership as a dynamic relationship built on trust, adaptability, and empathy—particularly crucial in navigating cross-cultural business environments like Japan. Taking over her organization in Tokyo during the onset of the COVID-19 pandemic, Yvette saw opportunity within disruption. The crisis leveled traditional expectations and provided her with a rare chance to build credibility and trust with her team from the ground up, not as a foreign imposition, but as a shared survivor of an unprecedented time.

Leading a team in Japan, Yvette quickly discovered that the leadership style required differed greatly from her previous experiences in Hong Kong, China, and the UK. Japanese teams, she observed, value preparation over improvisation and consensus over individual assertion. While her background leaned more toward rapid execution and adaptive correction, she learned to balance that with Japan's cultural emphasis on structure and perfection in implementation. Her leadership had to evolve to emphasize patience, inclusivity, and long-term trust-building.

She also had to navigate Japan's deeply embedded hierarchical norms. Rather than simply asserting authority, Yvette focused on empathy and consistent communication. She intentionally stepped away from the pedestal of title and role to speak directly—and frequently—with team members at all levels. This practice of daily, informal engagement helped break down barriers, inviting ideas and dialogue in a culture often hesitant to voice dissent or innovation publicly.

A core tenet of her leadership philosophy is the development of "little leaders"—empowering team members to take ownership of decisions and develop their own voices. She acknowledged the difficulty of encouraging initiative in a traditionally deferential culture, but saw the value in allowing team members to try, fail, and learn. Mistakes were treated as shared learning opportunities, framed as "we" moments to avoid fear or blame. This approach fostered trust and motivated individuals to gradually speak up and contribute more actively.

Yvette also emphasized the importance of translating the company's global vision into locally meaningful action. Rather than treating values and mission as distant mandates, she sought to connect them to tangible customer experiences. Post-project debriefs became teaching moments where the team could reflect on how their values shaped outcomes. This made abstract ideals like trust and service more relatable and alive in the day-to-day.

Understanding that Japanese business culture places clients at the top of the hierarchy, often at the expense of innovation or efficiency, Yvette introduced the idea of partnership. Though she knew this was a radical shift from the servant mindset, she saw the necessity of guiding both clients and teams toward more collaborative, value-driven relationships.

Ultimately, Yvette's leadership is defined not by asserting control, but by creating a culture where people feel safe to contribute, grow, and lead in their own right. Her presence as a non-Japanese, non-Caucasian woman helped her defy assumptions and craft a leadership identity that fits neither a local mould nor a global cliché—but one tailored to the team she is building.

"You have to crystallize the objective—what the goal is, and how we can get there."

"I treat differences as differences—not as superior or inferior."

"If people are good at what they do, all I need to do is be a facilitator."

"Eighty percent of stress comes from dealing with people—it's not the work itself."

Previously Eiichiro was CEO of Nippon Building fund Management, General Manager Mitsui Fudosan, Managing Director Mitsui Fudosan UK, Senior Vice President Mitsui Fudosan America. He has an MBA from Georgetown University and BA Law from Keio University

Eiichiro's leadership philosophy is defined by adaptability, humility, and a deep understanding of cultural nuance. Throughout his career, spanning continents and economic cycles, he has consistently demonstrated the importance of aligning leadership style to context—geographic, organizational, and economic. He stresses the value of "localizing" behaviour, aiming to reflect the values and communication styles of the region he's operating in, whether in the U.S., UK, or Japan. This sensitivity to environment extends to his leadership approach: servant leadership in stable times, more directive and hands-on leadership in crisis situations.

Central to Eiichiro's leadership is clarity. He believes in crystallizing objectives from the outset, ensuring teams understand not just what needs to be done but also why. He places high value on communication as a leadership tool—listening deeply, questioning frequently, and offering feedback rooted in curiosity rather than criticism. He encourages people to articulate their reasoning, to analyze success and failure alike, and to explore their own strengths and weaknesses with honesty.

Trust, in Eiichiro's view, is both foundational and cultural. Especially in Japan, where long-term relationships and stable organizations are prized, he sees trust as a primary business currency. He builds this by being consistent, approachable, and transparent. Though comfortable revealing his own limitations, he also holds firm expectations—ensuring people understand that business results matter and roles must align with capabilities.

One of Eiichiro's core insights is the acceptance of difference—not as something to be overcome, but simply as something to be understood. He doesn't view cultural, generational, or stylistic differences through a lens of better or worse, but as variations to be worked with. This mindset shapes his approach to international leadership and organizational change, particularly in reconciling the rapid expectations of global HQs with the slower, risk-averse pace typical of Japanese business.

His leadership also emphasizes respect for individuality. Rather than try to make everyone well-rounded, he focuses on identifying and maximizing individual strengths, recognizing that not everyone will excel at everything. He cautions against overinvesting time in underperformance, instead favoring alignment between talent and role. This strategic use of human capital underpins his belief in empowerment—leaders should be facilitators when possible, creating space for others to thrive.

Despite a deep track record, Eiichiro remains grounded and forward-thinking. He knows his tenure is finite and believes strongly in succession planning. Leadership for him is not about personal prestige but about stewarding an organization toward collective goals. He is driven by impact rather than ego, and views stepping aside when the time is right as part of responsible leadership. In all, Eiichiro's style is defined by cultural intelligence, a coaching mindset, and a results-oriented pragmatism wrapped in emotional intelligence.

· You've got to create the right environment so people can be successful and want to stay."

· "In Japan, trust takes longer to earn—but once you have it, it doesn't disappear."

· "You can't just come in and declare the solution—you've got to sit back and observe first."

· "I don't want to tell people what to do; I want them to lead and ask for advice."

· "Sometimes the informal conversations in Japan are more valuable than the formal meetings."

Previously Duncan was Senior Vice-President Corporate Real Estate Citi; Head of Project Management, Arup. He has a B.A. in Structural Engineering from the University of Strathclyde

Duncan approaches leadership with a steady, reflective, and culturally adaptive mindset. At the core of his philosophy is a deep appreciation for building trust and engaging teams through consistency, inclusivity, and authentic communication. His leadership journey began through project management, which served as a pivotal learning ground—teaching him to balance technical expertise with people management and cross-functional collaboration. This foundation shaped his belief that leadership is not about commanding from above but creating the right environment for others to succeed.

In Japan, Duncan learned that engagement stems less from directive behaviour and more from consistent demonstration of reliability, involvement, and fairness. He believes that showing up, being dependable, and participating alongside his team builds the relational credibility necessary for true collaboration. He avoids micromanagement, preferring to empower team members to lead in their roles while remaining present as a support and protector, particularly in situations where hierarchy or external pressures threaten team cohesion.

Cultural sensitivity is central to Duncan's leadership in Japan. He emphasizes the importance of understanding not only the language but also the deeper cultural signals—reading between the lines, noticing tone, body language, and the significance of what is left unsaid. This awareness allows him to foster trust and unlock informal communication channels, which in Japan often yield more insight than formal meetings. He views language less as a daily tool at senior levels and more as a symbolic bridge to understanding the nuances of how people think and behave.

Inclusion is another hallmark of Duncan's leadership. He actively ensures that all voices are heard, especially those who might otherwise be overshadowed in meetings—often the case with Japanese team members in global settings. He believes in creating a safe space for contributions and reinforces positive input to boost confidence. His approach includes coaching individuals to participate more and highlighting team achievements broadly, helping to build individual credibility and shared pride.

Duncan is also conscious of shaping culture at the micro-level. Within the broader framework of corporate and national cultures, he instils his own values—promoting enjoyment in work, fostering diverse personalities within teams, and clarifying how every role contributes to the bigger picture. He believes that trust in Japan takes longer to earn but is more enduring once established. For this reason, he prioritizes transparency, protects his team from undue pressure, and defends their interests when necessary, whether internally or with clients.

Ultimately, Duncan sees leadership as the act of creating environments where people can perform at their best, develop personally, and stay committed to the organization. His approach is adaptive, people-cantered, and anchored in a deep understanding of cultural context. Rather than imposing change quickly, he advocates for observation, thoughtful action, and gradual evolution—especially in environments like Japan, where time and process are deeply respected. In his view, effective leadership is less about control and more about guidance, protection, and amplifying the contributions of others.

• "Trust, for me, is the ability to predict someone's behaviour—consistency builds that predictability."
• "Excellence isn't the outcome—it's the rigour of the process, even when the result is uncertain."
• "You can't sell yourself forever; you have to build trust in the company, not just the founder."
• "Being vulnerable as a leader unlocks trust—it gives others permission to be real too."
• "Culture is just norms and heuristics—you shape it by consistently rewarding the right behaviours."

Previously Guillaume was the Founder and Managing Director of Wizcorp; Web Development Consultant Helmut; System Engineer, Consultant Lapyx System.

He has a Master of Science in Computer Science from Francois Rabelais University

Guillaume approaches leadership as a dynamic journey shaped by intuition, experimentation, and personal growth. His early experience of founding a startup in Japan, with no funding and little knowledge of business basics, forged a deep resilience and humility. Over time, he transitioned from instinct-driven decisions to more intentional leadership, grounded in reflection and learning. He discovered that leadership at different company sizes requires entirely different approaches—whereas in a small team the leader is the culture, in larger organisations it's about embedding values and structures that scale.

At the heart of his leadership philosophy is trust, which he defines as the ability to predict behaviour. He believes consistency—especially in mood and decisions—fosters trust. Vulnerability plays a critical role too. Initially reluctant to show weakness, he gradually realized that openly admitting what he didn't know allowed his team to connect more deeply with him, and gave them permission to do the same. This emotional openness, he observed, significantly strengthens engagement and authenticity.

Guillaume emphasizes the importance of separating the self from the business. Early in his career, he equated client service with personal commitment, sometimes undermining internal cohesion. He later recognized the need to build institutional trust in the company, not just in himself. This meant creating repeatable processes, articulating core values, and ensuring every team member could represent the company with consistency and integrity.

He also champions a culture of structured creativity, particularly in high-risk industries like gaming. He views "fun" as an emergent property that can't be predicted or engineered, but must be tested rigorously. Prototypes, constraints, and deliberate iteration are key to fostering innovation while managing risk. Organizational learning, in his view, should focus less on replicating past outcomes and more on documenting and improving the decision-making process.

Leading in Japan, Guillaume sees language and cultural fluency not as optional, but essential for trust and influence. He stresses the need to deeply understand local norms and communicate in ways that resonate. For multicultural teams, he believes the leader's job is to define shared behavioural expectations clearly, without relying on implicit cultural assumptions. Ultimately, Guillaume sees leadership as a journey of self-awareness, consistent example, intentional culture-shaping, and the courage to learn publicly.

Previously Terii was Talent and Change-Asia Pacific head for British American Tabacco; Executive Officer and Vice-President, Business Engagement Leader-Special Projects, MetLife; Talent Partner APAC-Director UBS; Senior Consultant, Human Partners/Citadel Consulting; Organization Development Executive British American Tabacco Japan.

He has a BA from Macalester College and an MBA from McGill University.

· "You can't change Japan, so you're the one that's going to need to change."

· "If you say something, you've got to follow through with it—that's how you build trust."

· "I believe in uplifting the team more than the team executing my directives."

· "Patience doesn't mean doing nothing; it means putting in the time to build understanding."

· "Feedback means you care—if you stop giving feedback, you've stopped caring about their development."

Terii approaches leadership in Japan through the lens of authenticity, patience, and servant leadership. His cross-cultural background and career in multiple industries provide him with a nuanced view of leadership dynamics, but it is his ability to adapt to the Japanese context that defines his success. In Japan, he recognises that building rapport and trust takes significantly longer than in other markets like Singapore or Hong Kong. This delay, however, is not a barrier but a gateway—he invests heavily in relationships and sees trust as something earned through consistent action and personal engagement.

He stresses the importance of understanding before implementing change. Entering a new industry, Terii refrained from immediate restructuring. Instead, he observed, listened, and built relationships with stakeholders at every level. By not coming in as the outsider intent on overhauling everything, he earned credibility and buy-in. He believes in creating a culture where feedback is delivered constructively and mistakes are viewed as learning opportunities, not grounds for punishment.

Trust, for him, is built on follow-through, consistency, and psychological safety. He makes an intentional effort to have his team's back, especially when things go wrong, and avoids public reprimands. Emotional control and a steady demeanour are key to maintaining trust—he's acutely aware that employees are constantly reading their leader's signals.

Terii has driven Hilton's cultural transformation in Japan by focusing on both hygiene factors, such as leave policies and compensation, and emotional engagement through peer recognition and celebration of human milestones. Under his leadership, Hilton Japan rose from being unranked to third best place to work in the country and number one in hospitality.

He values grassroots input, launching Gemba-level focus groups to surface insights from the frontline. For new leaders in Japan, his advice is clear: be patient, don't expect to change the country—change yourself. Invest time in relationships, identify internal influencers, and adapt communication for clarity and resonance. Above all, leadership for Terii is about dreaming big, inspiring others, and making things happen—with humility, empathy, and persistence.

• "If you're going to lead a team in Japan, trust is the number one thing you have to build."
• "I didn't want it to be too top-down—I wanted everyone to feel part of one unit."
• "Celebrate success, but do it as a team—that's how you motivate in Japan."
• "Innovation needs a safe environment where people feel they won't be punished for trying."
• "Foreign leaders must become the voice of Japan inside headquarters—that's how you build real credibility."

Previously Marc was Vice President of Business Development (Asia) for Fleury Michon; General Manager and President of Hitachi High Tech AW Cyro Inc; Manager, Strategic Planning Division Hitachi High Tech AW Cyro Inc; Account Manager Hitachi High Technologies America; Account Manager & Strategic Business Development Sumitomo Corporation of Americas; International Trade Specialist Nestle. He has a BA from McGill University and an MBA from HEC Montreal

Marc emphasises that successful leadership in Japan hinges on trust, cultural fluency, and consistent demonstration of commitment. Early in his career, he observed stark contrasts in leadership style when working with Japanese managers in Canada versus in Japan. These experiences shaped his hybrid leadership approach—combining Western transparency and inclusivity with Japanese respect for hierarchy and consensus. His leadership style aims to build team unity through communication, mutual respect, and involvement in shared goals.

When leading multicultural teams, Marc prioritises creating a safe environment for open communication, especially in cultures where speaking out is rare. He actively encourages idea generation by ensuring team members feel heard and respected. His approach balances recognising individual contributions with collective achievements to align with Japan's group-oriented mindset. He acknowledges that overly individual praise can provoke discomfort among Japanese team members and thus tailors recognition to suit cultural sensitivities.

Marc also underlines the importance of learning the local language—not just to improve communication, but to demonstrate respect and effort in understanding the culture. His fluency in Japanese helps him earn credibility with both clients and employees, allowing him to lead from the front by accompanying team members to meetings and engaging directly with customers.

Throughout his career, Marc has navigated challenging situations such as building a new office, managing across time zones, and driving innovation within traditional corporate structures. He sees innovation not just as a technical pursuit, but as a process that relies on team engagement, empowerment, and a tolerance for risk and failure. He believes celebrating both success and the lessons of failure sustains a healthy innovation culture.

Marc also highlights the strategic role leaders play in bridging headquarters and local operations. In Japan, credibility often stems not from one's title, but from the ability to get things done for the local team. Building trust with both headquarters and local staff is crucial for success, particularly in a country where institutional memory is long and relationship-based business prevails.

Ultimately, Marc's leadership philosophy is grounded in empathy, humility, cultural sensitivity, and long-term thinking. He leads by example, listens deeply, and invests in relationships—not just to drive business, but to sustain trust over the long haul in the Japanese market.

"Leadership is building a strong team that can execute with resilience and deliver consistent results over time."

"There's no easy way—other than talking to people—to truly know what's happening in your organization."

"You need a balance of patience and impatience to create belief and drive change in Japan."

"If you say the customer comes first, then the customer has to come first—every day of the week."

"Engagement isn't just passion—it's also connection and commitment, and each needs different actions."

Kohei graduated from Princeton University in 2011 with a major in Ecology and Evolutionary Biology and a minor in Global Health. Following his graduation, he joined Bain & Company in Tokyo, where he worked as a management consultant from 2011 to 2015.

In 2015, Kohei became one of the founding members of AB InBev Japan as the company transitioned from a distributor-based model to direct market operations. He initially joined as a Brand Manager and quickly rose through the ranks. From 2016 to 2018, he served as Head of Marketing and Trade Marketing. He then spent two years (2018–2020) in China with AB InBev, leading premium brand trade marketing efforts.

Returning to Japan in 2020, he took on the role of Head of ZEDx Ventures, focusing on the company's growth portfolio and e-commerce. In 2021, he became Commercial Director, managing nationwide sales and trade marketing teams.

He was appointed Country Director in 2022, and now leads a team of approximately 70 employees.

Kohei's leadership philosophy is rooted in purpose-driven engagement, cultural adaptability, and a structured yet human-centered approach to management. He began his leadership journey at AB InBev Japan by helping to build the organization from the ground up. Early on, he transitioned from being an individual contributor to a team leader, gradually scaling his responsibilities from three direct reports to overseeing a seventy-person organization. This evolution shaped his views on how leadership needs to shift as organizations grow—not only managing direct reports but also leading through multiple layers and ensuring alignment across the entire structure.

Kohei sees leadership as a blend of strategic clarity, consistent communication, and empowering people at every level. He stresses the importance of face-to-face engagement and building trust through transparency, especially in a Japanese context where emotional connection, loyalty, and social harmony are essential. His approach involves structured frameworks around engagement—specifically passion, connection, and commitment—as pillars for organizational culture. These concepts are not just theoretical; they guide concrete actions like offsite gatherings, collaborative planning sessions, and cross-functional problem-solving to address pain points and reduce friction.

One of his most effective strategies has been establishing open channels for innovation through initiatives like a "Shark Tank" pitch format, where employees present business ideas. He emphasizes that listening isn't enough—leaders must also provide feedback on why certain ideas are or are not adopted to maintain trust and morale.

Cultural alignment is another key focus. Hiring for fit and reinforcing cultural values through regular feedback cycles is central to sustaining the company's ethos. Kohei believes in cultivating resilience within teams by encouraging calculated risk-taking, building from small wins, and gradually reinforcing a growth mindset.

He also balances global and local expectations, often acting as a bridge between AB InBev's global vision and Japan's unique market realities. For him, effective leadership in Japan requires balancing patience with ambition—acknowledging that while change takes time, a leader must still push toward transformation. His ability to navigate these nuances—combined with personal routines like regular exercise and mindfulness—supports both his own resilience and that of the organization.