Jason Dorsey is a leading generational researcher, speaker, and author-andthe most passionate and informed champion of Gen Z. In this interview with Winn Claybaugh, Jason shares many great reasons why we absolutely must pay attention to Gen Z, including their approach to employment, shopping, and influencing and their role as a catalyst for positive changes in social justice and other causes. This interview will help every leader, marketer, employer, and parent separate myth from truth and learn to understand and engage this important generation.