Preston Lee is the architect of Thirty Percent, a performance-driven framework built to help restaurants unlock margin, elevate culture, and create measurable operational clarity. Interviewed by Winn Claybaugh, Preston clarifies the difference between service and hospitality. Even when a business provides a wonderful product or service, hospitality goes much deeper. Whether you're a brand-new or seasoned professional, the goal in any business is to attract, hire, and retain the best team to provide exceptional hospitality, which results in customer loyalty and, eventually, increased profitability. Who wouldn't want that?"