Dr. Aaron Shaffer is a coach and strategic advisor to top business leaders and athletes. As an industrial organizational psychology coach, consultant, and thought leader, Aaron has over 30 years of international experience helping people optimize potential, drive engagement, build resilience, develop leadership, and create winning and innovative cultures. Interviewed by Winn Claybaugh, Aaron shares easy-to-remember anecdotes and tips, including his four F's for individual evaluation and his recommended MEDSS (meditation, exercise, diet, sleep, and socialization). His wonderful advice will benefit veteran business leaders as well as brand-new rookies."