Some believe authenticity
is about being genuine and real.

Others say it’s about being true to yourself.

Julie Ann's ConsciousSHIFT guest Jason Moffatt -
author of THE ART OF AUTHENTICITY: Tapping
Into the Uniqueness of You - says his version
of authenticity "is a bit different. A little less self-centered."

"I believe authenticity is not so much about you.
It’s about the people around you and how you
relate to them," Jason explains. "It’s how you interact,
value, and appreciate them. It’s whether your respect, listen and give others a fair shot ... through flexibility
and having an open mind. This allows you to demonstrate your authenticity to others."

While many marketers spend time and energy trying
to grow their business with external tools and automated software, Jason believes there's another path to success -
a more natural and honest way
of running your business. An authentic path that lies
within you - that combines humor, personal growth,
and quick action.

Join Julie Ann and Jason for what he calls an opportunity to get right within yourself. To do your best and serve others in a way that is mutually beneficial to all involved.