The Mr. Blueprint joins us again on Java Chat to talk about the economy and how COVID has affected it. Interestingly enough the news that Richard had to share wasn't one of despair but of hope and opportunity!

We dig into the thought process of what to look for, what investments are smart, what things you should be doing to increase your brand online, and what this #greatreset means for you and I. 

This is probably one of the best interviews I've had to date. The insight that Richard Offers is invaluable and can help you get the right mindset and right direction to increasing your financial future; personally, professionally, and in business. Don't miss this one!

Credits - "Who wants Cawfee?" by Vic DiBetetto www.vicdibetetto.net (Get some of his cawfee...it's amazing)

#business #branding #finance #investing. 

Today was a joy to interview Elena Cuk who is an accomplished teacher and makeup artist. We discuss the challenges of living in a country that is under lock down. How to cope with the isolation and what to consider when you're out and about. We discuss the good the not so good and the differences between what's going on here in the US versus eastern Europe. Her experience and straight forward talk make for a truly interesting conversation over a cup of Joe. 

Elena goes through her creative process and how she gets to creating great looks! Sometimes a creative is a creative, just because. This is one of those that the creative process is just a part of her being! Take a listen to this podcast and make sure you share it!

If you want to follow her do so on Instagram: @elenacuk

Credits for Intro:

"Who wants Cawfee?" Vic Dibetteto - www.vicdibetteto.net

#PhysicalDistancing #businesslifestyle #makeup #COVID19

Dealing with powerful Suppliers that literally hold your profit by telling you when you can advertise, how, where. Etc. 

Do you understand how to compete in the online space using AI? If not, you'll want to take a listen here and understand who your competitors really are. It's not always your "seen" competitors. 

If you want to learn more about how to combat these forces, stop by our website at https://www.inmarketsalesfunnel,com or https://www.omgmarketing.co for a quick video introduction and a chance to book a call

#business101 #omnichannelmarketing #datadrivenmarketing #CMO #CDO #analytics

Identity Resolution is fast becoming a hot topic for Marketers simply because the amount help the technology gives to increasing Return on Ad Spend (ROAS) is both surprising and exciting!

This part describes what it is, how it works and why it is important to a marketer's paid campaign strategy. It's no longer enough to use proper audience and proper attribution when you can now advertise to an individual where they are at in the buyer's journey. Why would you want to guess where they are when the machines can see and help your company do better in your paid campaigns? 

It becomes a no brainer when you're in multi or omni channel marketing strategies that need to be able to see everything going on with a prospect that is looking for your kind of product or service. Listen in on this Part II of the six part series and keep watch for the next section as we pull back the curtain on who's taking your profits without you even having a say so. 

Credits

Vic Di Bitetto - "Who wants Cawfee?" Audio clip. Visit his website and give him a listen. This comic is GOLD! https://vicdibitetto.net/

This is a six part Series that will show you the overview of what Machine Learning is, how it works to YOUR advantage in your paid campaigns, and why it is ABSOLUTELY ESSENTIAL that you use this in some shape or form to save you on your Investment in marketing. 

Whether online or off, you NEED to understand where Market tech is headed and this mini course will show you enough about what this is and how it reduces the cost of acquisition, and increases conversions for your business. 

If you want to see the video series, you can see it online on YouTube, facebook, or LinkedIn. This is for those that want to learn by listening to the audio. I do my best to describe this with words so you can grasp the magnitude of opportunity that your company or business has using this technology. 

You can also visit our website https://www.inmarketsalesfunnel.com for a better direct description of our services using this technology. 

Credit for Audio on intro to Java Chat - Vic DiBetetto "Who wants Cawfee?" https://vicdibitetto.net/ Grab a bag of Cawfee! (No affiliate commissions received for purchases, I just love the guy and support his comedy) 

So we've been revamping some parts of our business in order to serve our clients better with Data. I highlight Daniel Newman with regads to his articles on data in Forbes.com. He makes some really good points and I hope to have him jump on one day to chat about where the whole data thing seems to be marching. 

If you're a business and not using your data to be offensive, you're falling behind. Investigate your ROAS and CTR and make sure they're relevant to your revenue goals. Not everything is about branding. A lot of it has to do with delivering the right message at the right time. This was part art, part science in the days of old. Now, you can almost precisely predict where to deliver the right message for your audience. Don't miss that opportunity. 

Credits: 

Daniel Newman (Principal Analyst and Founding Partner at Futurum Research) - "Will CDO's replace CMO's?" https://www.forbes.com/sites/danielnewman/2019/10/08/will-cdos-replace-cmos/#7d080e24793f

Intro audio - "Who wants cawfee?" by Vic DiBetetto https://vicdibitetto.net/ Check this guy out, HE'S HILARIOUS!

We're just getting started!

This is an introduction to what a martech stack is, what should be considered when designing one for your company and some of the associated roles you may need to execute a successful Omni Channel strategy.  Feel free to check out this blog post to see more of what I'm discussing on this brief audio. 

https://www.optimizely.com/optimization-glossary/marketing-technology-stack/

Intro segment credit: Tony "Ticked off Vic" Dibitetto "Who wants Cawfee?" Audio find him in Instagram and Youtube!

Sean Douglas is an active duty United States Air Force Drill Sargeant that has built multiple 6 figure businesses. Throough each one he's learned a ton about business and life and how balance matters along with forward action. Consistency, persistence and the will do move. All qualities that he not only talks about but executes on the daily. 

As a mentor he shapes the future USAF recruits for our military with discipline and mentorship. In business, he's an unstoppable freight train. (the one that is a mile and a half long with four engines up front and 2 in the back moving at 70mph...savvy?) 

In this interview he gives advice that you can act on TODAY. (I got a few GREAT suggestions from him before, during AND after the show. The guy is just a go giver. 

If you want to know more about him you can check him out at this link: Www.TheSuccessCorps.com/media-appearances

This by far is one of the best interviews I've had yet. I can't wait to bring him back on for another go!

Credit for intro to Java Chat - Audio "Who wants Cawfee?" by Vic "Ticked off Vic" Dibitetto He has his own coffee line now! Go follow his channel on Instagram.