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In today’s episode, we sit down with JayEmm — filmmaker turned automotive YouTuber — to explore the unpredictable journey that took him from freezing nights on film sets to building a thriving car channel with hundreds of thousands of subscribers.

JayEmm opens up about the highs and lows of his career: selling £100k worth of camera gear to start again, navigating burnout in the film industry, spotting the opportunity that launched his YouTube channel, surviving lockdown when his entire schedule collapsed overnight, and creating the most emotional video of his life.

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