Joe Foster is the founder of Reebok, a British sportswear brand that went from a small UK running business to a global giant.

He talks about designing a “five-star” shoe that got picked up in America - the breakthrough that took Reebok from zero to a billion. He breaks down why people underestimate how competitive it was even back then, with Nike, Adidas and others already fighting for the market. Joe also explains how he and his brother left the family business in 1958 when it was “going nowhere,” then spent 10 years building in the UK before making the bold decision to target America. He shares the practical reality of doing it in the 60s - getting a government-backed stand at the NSGA show in Chicago - and why the US felt like the biggest opportunity, even if it looked like “jumping into the lion’s den.”

This is the eventful life of Mr Joe Foster.

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William Brown is a multi-millionairre, serial entrepreneur that went from selling a £50 word doc in his childhood bedroom to running a company doing hundreds of thousands a month, eventually selling it to private equity. He talks about the moment he realised you can make real money online, how he scaled fast without outside funding, and what actually happens behind the scenes when you try to sell the business you built from nothing. William also opens up about moving to Dubai, the freedom it gave him, and why he now helps other founders build, grow and exit their own companies.

This is the eventful life of Mr William Brown

William's company: BuildGrowandExit.com

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All content is in line with MOD disclosures

Alistair Carns opens up about 24 years in the British military, from growing up fighting in Aberdeen to leading elite units on five tours of Afghanistan. He recalls the chaos of night raids, calling in airstrikes, and the brutal reality of losing men under his command. Al shares what it’s really like to face death, the brotherhood that keeps soldiers going, and the mindset that took him from the battlefield to becoming Minister for the Armed Forces.

This is the eventful life of Mr Alistair Carns.

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Kody “Big Mo” Mommaerts tells the story most fight fans have never heard. Before the bright lights, he was a kid battling insecurity, pressure, and the fear of never being good enough. He opens up about the moment his life flipped, the grind that nearly broke him, and the fight world politics he had to survive to become one of the most recognisable voices in combat sports. Kody also reveals the brutal criticism he faced online, the nights where he questioned everything, and the turning point that turned him from an outsider into the man announcing some of the biggest fights on the planet.

This is the eventful life of Mr Kody Mommaerts

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Liam Turnbull shares how he built a Only Fans creator-management agency alongside one of his closest mates from the ground up, turning a small operation into a multi-million-pound business with more than 100 employees. Liam discusses the realities of managing creators at volume, building reliable operational structures, and developing a team capable of supporting global talent. He also reflects on the challenges of rapid growth, the importance of innovation, and what it takes to succeed as a young entrepreneur in the modern creator economy.

This is the eventful life of Mr Liam Turnbull.

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Terry Daniels tells the unbelievable story of how a night out in Tenerife turned into a 10-year cocaine sentence, corrupt cops, and a fight for survival she never saw coming. She opens up about the gun held to her head, the brutality inside Spanish prisons, and the paramilitary raid in Northern Ireland that nearly destroyed her life. Terry also reveals the escape attempts, the friendships that saved her, and the long road home after years on the run.

This is the eventful life of Ms Terry Daniels.

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Justin Rollins reveals how a graffiti tag in South London spiralled into a violent street gang, a reputation he never meant to build, and a life that went out of control fast. He speaks on the fight that changed everything, the loss of his best mate, and the moment on the Underground that sent him to prison for years. Justin also shares how he rebuilt himself from the inside out and why he now fights to change the paths of young men just like him.

This is the eventful life of Mr Justin Rollins

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Frankie James opens up about her journey from the South Wales valleys to becoming one of the UK’s most respected event founders. She shares how she went from door-to-door sales to launching the Great British Entrepreneur Awards with her dad, growing it into a movement that’s been called the Grammys of entrepreneurship. Frankie also reveals the risks behind Ideas Fest, known as “Glastonbury for business,” and the moments that nearly broke her before it all came good.

This is the eventful life of Mrs Frankie James

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Dan O’Reilly is back for a Part 2 and opens up about the highs and lows behind the name Dapper Laughs, from viral fame to addiction, controversy and rebuilding his life from scratch. He talks honestly about the sesh culture that gripped a generation, the spiral that nearly cost him everything and the comeback that took real graft to achieve. He shares the reality of touring, the pressure of social media, fatherhood, sobriety and why he refuses to hide who he is anymore.

This is the eventful life of Mr Dan O’Reilly.

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Jeff Mostyn shares how he saved AFC Bournemouth from collapse, risking his own money and facing death threats to keep the club alive. From financial ruin to Premier League success, it’s a story of loyalty, belief and refusing to give up. He opens up about the moment he nearly walked away, the nod that saved 110 years of history, and the rise that put Bournemouth on the map. It’s one of football’s greatest comeback stories told by the man who lived it.

This is the eventful life of Mr Jeff Mostyn.

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