Jeffrey Bogaski is the Chief Revenue Officer at Affinitiv. Affinitiv is the leading provider of data-driven marketing and software solutions to the automotive market. He oversees multiple sales teams that include inside sales, outside sales, training teams, and sales specialists, and creates revenue-generating processes and optimize Affinitiv’s product growth strategy to improve business operations and the customer experience.

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What we discuss in this episode:

In this episode we discuss the importance of a great customer experience in automotive retail's fixed operations. Jeffrey talks about Affinitiv's customer data platform and how it pulls in data and uses it to send targeted and relevant communications that go throughout the customer's journey and life cycle. 

We highlight the importance of starting every decision with the customer and working backward to make the best choices.

Jeffrey Bogaski talks about Affinitiv's mission to create lifelong customers and relationships by providing multichannel communications and customizing communication preferences for each customer. He also shares his extensive background in the automotive industry and his passion for helping lead and grow fixed operations.

Jeffrey also talks about Affinitiv's CRM platform, which is powered by the old car research, and how they work towards the mission of next-generation customer experience. Affinitiv provides technology solutions for the timely need in retail automotive that focuses on the customer lifecycle.

Listen to the episode featuring Jeffrey Bogaski for even more insights!

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Thanks, Jeffrey Bogaski

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