From a childhood experience, CEO Jeryang Ko has lived feeling sorry for nature and the living things around us and has been interest in the ‘ecological environment’ throughout her life. Even before coming to the era of where the need for environment is a must, she went directly into the villages and pondered with the residents about how they can preserve and protect Jeju nature by becoming ‘ecological village’. Let’s listen to CEO Jeryang Ko, and hear about how we can protect the environment and what Jeju Ecotourism Association is doing to do so.