Say hello Claudia Boyer, co-founder of JENKI - the UK's favourite matcha brand, coming to a high street near you. Swapping the coffee jitters for a 'calm focus'.

As a coffee lover, I've always been curious (yet skeptical) of matcha. Isn't it just 'green tea' rebranded for a new generation? For those who want to feel focused, not wired - swapping bean origin and moka pots for function and status - antioxidants and L-theanine, with an aesthetic that says 'we're on top of a chaotic life, not part of it'.

This culture shift is a massive business opportunity. The UK matcha market is exploding, currently valued at around £175 million and projected to rocket to a staggering £300 million by 2033, at a CAGR of 8.6%.

Claudia and her husband Otto saw this opportunity early and went straight to the source - the hills of Uji, Japan - to find a ceremonial grade powder that actually tasted good. They started with a £15 market stall at Brick Lane and have since built a new world of matcha with bars in Spitalfields, Selfridges, and Battersea Power Station, delivery for those who need it on demand, DTC channels those who need it at home, as well as wholesale for those who need it in store.

In this episode, we delve into the confidence it took to remove coffee from their menu, the reality of building a business while raising twins, and why matcha is the drink of a new generation.

Grab your whisk and enjoy.