In the 1970s, Jerry Lohr was among the first to realize the inherent potential of Monterey and Paso Robles for producing high quality grapes and superb wines. Today, J Lohr Vineyards & Wines is one of the industry’s most respected wine brands. Still active and robust after five decades, Lohr runs the business with daughter, Cynthia, and sons, Steve and Lawrence. Jerry and Cynthia Lohr discuss the family's story, legacy and Touching Lives initiative with the National Breast Cancer Foundation.

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