Jesse Schell is the CEO of Schell Games, a team of one hundred people who strive to make truly great games, both for the purposes of entertainment and education, including award-winning VR games such as I Expect You To Die, HoloLAB Champions, and Star Wars: Droid Repair Bay. Jesse serves as Distinguished Professor of the Practice of Entertainment Technology at Carnegie Mellon University and is the author of the award-winning book The Art of Game Design: A Book of Lenses.