Jeanette McCulloch, IBCLC is a lactation consultant in private practice and co-founder of BirthSwell bringing new media tools to birth and breastfeeding professionals. She co-authored, “Establishing an Online and Social Media Presence for Your IBCLC Practice” with Amber McCann, IBCLC, of Nourish Breastfeeding Support. She is passionate about the ways in which social media can be used to help build business, spread evidence-based information, and support breastfeeding policy. She brings more than 20 years of public interest public relations experience and is a birth and maternal health advocate working on the local, state and national level. (8:20 minutes)

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