The Jijuze podcast episode, hosted by Brian, delves into the concerning issue of systemic corruption in Kenya, starting with President William Ruto's recent claim about bribery in government. The episode explores the historical backdrop of corruption in Kenya, mentioning significant events such as the Ngei maize scandal, the Goldenberg Affair, and the Anglo-Leasing scandal. It discusses the impact of corruption on foreign investment and tourism sector, both of which are critical to the Kenyan economy. While acknowledging the government's attempts to implement anti-corruption frameworks, the episode emphasizes the necessity for more practical solutions, including enhancing transparency, fostering public-private sector interactions, and ensuring the independence of anti-corruption bodies. The role of civil society and youth-led protests in challenging corruption is also highlighted. The episode concludes stressing the need for comprehensive reforms to restore public trust and enhance international investment prospects.

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• Some MPs received Sh10 million to sink anti-money laundering law – Ruto
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• Corruption in Kenya - Wikipedia
• https://www.u4.no/publications/kenya-overview-of-corruption-and-anti-corruption.pdf
• MP Makilap wants Ruto to publicly name corrupt lawmakers
• 2024 CORRUPTION PERCEPTIONS INDEX REVEALS HOW WEAK ANTI-CORRUPTION MEASURES UNDERMINE CLIMATE ACTION AND CONTRIBUTE TO THE VIOLATION OF HUMAN RIGHTS - TI-Kenya
• Kenya Creates Multi-Agency Task Force to Fight Corruption - Ecofin Agency
• Index of Economic Freedom: Kenya | The Heritage Foundation
• The War Against Corruption in Kenya - Open Society Foundations
• https://www.congress.gov/crs-product/R48072
• World Report 2025: Kenya | Human Rights Watch
• https://eacc.go.ke/en/default/wp-content/uploads/2024/03/EACC-NATIONAL-SURVEY-REPORT-2023.pdf
• Kenya - United States Department of State
• Kenya - United States Department of State
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• Hope at last as President Ruto signs Conflict of Interest Bill into law - EACC
• New Conflict of Interest law takes effect as EACC vows strict oversight | KBC Digital
• https://www.researchgate.net/publication/388910432_The_Impact_of_Corruption_on_Foreign_Direct_Investment_in_Kenya_Trends_and_Legal_Solutions
• Does Corruption Act as a Deterrent to Foreign Direct Investment in Developing Countries?
• Does Corruption undermine Kenya's FDI Inflows? | Lund University
• https://www.researchgate.net/publication/360311815_Does_corruption_undermine_tourism_development_in_Africa
• Open Knowledge Repository
• The Revolution Will Be Reposted: Digital Anti-Government Resistance Among Kenya’s Gen Z – MIR
• Combatting Fraud in Kenya’s Tourism: A Growing Threat | Jijuze
• https://www.undp.org/sites/g/files/zskgke326/files/migration/ke/1010601c55739cc80b47788d4116745131792d320ba5bcc457fc14c309f5d0cd.pdf
• Corruption, deforestation, and tourism – Europe case study - PMC
• Long-term asymmetric impacts of insecurity and corruption on development of tourism: Evidence from Nigeria | Revista Galega de Economía
• Combatting Fraud in Kenya's Tourism: A Growing Threat
• Kenya Business Climate Survey 2025 - Business Sweden
• https://www.oecd.org/en/publications/investing-in-climate-for-growth-and-development_16b7cbc7-en.html
• https://www.oecd.org/en/about/directorates/directorate-for-financial-and-enterprise-affairs.html
• AfriCOG report accuses Ruto's gov't of mismanaging public funds, fueling graft - Citizen Digital - AfriCOG
• https://africog.org/wp-content/uploads/2025/06/Stealing-the-Future.pdf
• East Africa’s investment potential: Why leaders need to tackle corruption
• https://ncaj.go.ke/wp-content/uploads/download-manager-files/ANTI-CORRUPTION-STRATEGIC-GUIDING-FRAMEWORK-FOR-THE-JUSTICE-SECTOR.pdf

In this episode of Jijuze, Brian explores how Kenya’s rising popularity as a destination for international conferences, cultural festivals, and sports events is being hampered by recurring lapses in event security. The podcast highlights that these security oversights, ranging from crowd control failures to delayed emergency responses, threaten not only Kenya’s reputation but also its tourism and investment-driven economy. Brian discusses the root causes of these lapses, including fragmented coordination among security agencies, inadequate marshal training, and a lack of preemptive risk assessments. The episode stresses the need for a fundamental overhaul of security protocols in Kenya's event management, incorporating crowd science, digital surveillance, and emergency response drills. Lastly, Brian reflects on the potential consequences if these issues are not addressed, such as loss of hosting opportunities, diminished confidence among international organizers, sponsors, and attendees, and consequential economic losses.

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• How CHAN 2024 is Boosting Tourism and Infrastructure in East Africa | Jijuze
• https://kenyanwallstreet.com/legacy-or-liability-putting-kenyas-chan-2024-moment-under-the-lens/
• Crowd disorder at CHAN raises concerns in Kenya
• 2024 CHAN: Kenya fined by CAF again over multiple safety and security breaches | Flashscore.com
• Protect the Game: How CHAN 2024 Fans Can Keep Big Tournaments Coming to Kenya | Pulse Sports Kenya
• CHAN 2024: Why Kenya could lose quarterfinal hosting rights - The Standard Sports

In this episode of the Jijuze podcast, Brian explores the rise in fraud schemes affecting Kenya's tourism industry. These schemes—which often involve fake booking websites and counterfeit licenses—are causing a considerable hit to the country's tourism, hurting its reputation and affecting its post-pandemic recovery. Stakeholders are finding it challenging to counter this due to regulatory gaps, slow cross-border law enforcement, and a lack of consumer awareness, thus giving fraudsters an opportunity to scam unsuspecting travellers. Response strategies include real-time verification systems, a central registry of legitimate tourism businesses, and awareness campaigns. Brian ends on a positive note, discussing the government and private sector’s collaborative steps toward combatting fraud, including developing verification platforms and consumer education initiatives. Rescue efforts such as these are crucial in restoring Kenya's status as a secure and trustworthy tourist destination.

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• Travel advice and advisories for Kenya
• DCI Arrest Suspect After Greek Tourist Loses Ksh3.6 Million in Maasai Mara Scam - Kenyans.co.ke
• How to Avoid Being Conned on Your Travels in Kenya - Shian Safaris
• Kenya Romance Scams - Action Fraud Claims Advice

The podcast episode, hosted by Brian, examines the complex journey of Kenya's transition to a universal Electronic Travel Authorization (eTA) system. The eTA system, which was initially hailed as a significant improvement in easing travel to Kenya, faced various challenges, such as technical glitches, processing delays, and controversy within the industry. A shift from a Swiss to a local platform only complicated matters, resulting in a lawsuit and operational hurdles significantly affecting tourism-related businesses. These issues have also led to a severe decline in Kenya's standing as a travel destination. Despite governmental policy changes designed to rectify the situation, more work is needed to restore Kenya’s image and ensure the eTA system's functionality. Throughout the discussion, Brian highlights the vital role of transparent communication and a reliable digital entry framework in maintaining Kenya's reputation as a top-tier destination.

• Tourism industry raises concerns over ETA system delays – Kenya Association of Travel Agents
• How Foreigners Will Apply For Kenya ETA Before Visiting (Visa-Free Kenya)
• ‘Bait and switch’: Why Kenya’s no-visa policy is drawing pushback | Tourism | Al Jazeera
• Implementation of Electronic Travel Authorization (eTA) in Kenya | Kenya
• KATA Meets Tourism CS Rebecca Miano to Address Sector Challenges and Strengthen Collaboration – Kenya Association of Travel Agents

In the latest episode of Jijuze, host Brian discusses Kenya's strategic shift in its tourism industry, from focusing on safaris to the exhilarating world of football. He gives insights into the newly formed partnership between the Football Kenya Federation and the Kenya Tourism Board, which is set to utilize football, particularly the Harambee Stars, to promote Kenya's diverse travel experiences. Brian sheds light on the broad scope of this partnership, which goes beyond branding to include storytelling that links football passion to Kenya's appealing landscapes, culture, and hospitality. The episode concludes with Brian encouraging sports-loving travelers to visit Kenya – for the game and the enchanting experiences the country has to offer.

• Kenya to leverage sports to boost tourism sector-Xinhua
• FKF signs Ksh15million deal with Kenya Tourism Board
• FKF inks Sh15 million partnership deal with KTB to tap into sports tourism
• Arrival of African teams and fans for CHAN 2024, a boost for tourism
• Ministry of Tourism and FKF sign Ksh 15 million partnership to promote Kenya as a sports tourist destination

The podcast episode focuses on how Watamu, a coastal town in Kenya, is championing community-powered, climate-smart tourism. By integrating environmental sustainability with economic inclusion, the town is redefining the model of tourism in Africa by making it more regenerative. It shares how local associations, women’s groups, and marine conservationists are taking the lead in environmental protection initiatives like beach cleanups, turtle protection, and plastic recycling to create viable economic opportunities. The podcast highlights the important role of Kenya’s diaspora in this transformation, inviting them to invest in, collaborate with, and amplify Watamu's sustainable model. This model aligns the town's future with a strategic blueprint that is green, inclusive, and profitable, which could serve as an effective solution against climate change.

• https://www.unep.org/news-and-stories/video/beach-towns-battle-against-plastic-echoes-global-crisis
• Kenya’s Travel & Tourism Sector Set to Inject a Record KSh1.2TN in 2025
• Circular Economy Protects Nature and Tourism in Watamu, Kenya - Oceanic Society
• Tour Operators anticipate increased in arrivals | KBC Digital

In the most recent episode of Jijuze, host Brian discusses the upcoming African Nations Championship, or CHAN, 2024, and the various ways its co-hosts, Kenya, Tanzania, and Uganda, are preparing. Kenya aims to utilize the tournament as an opportunity for urban redevelopment and increase tourism, aided by investments in stadium infrastructure. Tanzania is focusing on boosting its tourism sector with a brand-driven approach, aiming to increase the economy with anticipated flow from the events. Uganda is adopting a community-centric approach, investing in public-private partnerships to benefit local artisans, vendors, and cultural arts. With all three countries jointly presenting East Africa as a unified travel destination, CHAN 2024's challenge lies in converting the temporary tournament excitement into lasting economic and social advantages.

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• OPINION: Why CHAN 2024 is not just a tournament, but a catalyst for East Africa integration
• https://www.nilepost.co.ug/opinions/277304
• EAC to promote the region as a unified tourism destination at ITB Berlin 2025
• https://www.ippmedia.com/the-guardian
• CHAN 2024, Kenya's opportunity to boost economy, tourism - The Standard

In this episode of Jijuze, host Brian discusses the contentious topic of proposed park fee hikes by the Kenya Wildlife Service. The conversation revolves around the underlying issue of the nation's outdated and economically unsustainable tourism pricing model that fails to contribute to conservation costs. Noting that Kenya's future should not be rooted in cheap mass tourism, Brian explores Professor Bitange Ndemo's vision of a transition to a regenerative tourism approach, focusing on empowered communities, a resilient climate, and the preservation of ecosystems through varied tourist products. Transparency in how raised revenues will be reinvested is emphasized, alongside the potential for Kenya to emerge as a world leader in climate-smart tourism. The episode concludes with the view that the real risk is not in raising fees, but a failure to improve standards while subsidizing access and maintaining the status quo. Brian suggests dynamic pricing models that create a more conservation-friendly tourism industry without restricting access, where tourists contribute to a shared resilient legacy.

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• Weighing the pros and cons of Kenya's proposed safari park fee increase: Travel Weekly
• https://www.mdpi.com/2071-1050/15/5/4339
• "Sustainable Tourism in Kenya: An Analysis of Tourism Policy Currently " by Jacquelyne Muhati
• Tourism and Wildlife Management

In this episode of the Jijuze podcast, host Brian delves into the hotly contested issue surrounding plans to build a luxury hotel complex in Kenya's delicate Maasai Mara, a key cornerstone of the country's ecotourism and site of the Great Migration. The project has spurred significant opposition from environmentalists, conservancy leaders, and local Maasai community members, who voice concerns about furthering damage to the already fragile ecosystem, disrupting wildlife migration, and undermining long-standing community-led conservation efforts. Brian emphasizes the need for a shift towards climate-smart, community-centered tourism, and the necessity of policies grounded in ecological wisdom, local ownership, and sustainable, inclusive conservation. The future of Kenya’s tourism reputation and climate resilience largely depends on such thoughtful approach towards the preservation of places such as the Maasai Mara.

• https://www.spaopportunities.com/spa-news/Marriott-to-open-luxury-safari-camps-in-Kenya-under-JW-Marriott-and-Ritz-Carlton-brands-with-architecture-by-LW-Design/356299
• County contests claims that new safari camp is obstructing wildlife - The Standard
• https://www.ritzcarlton.com/en/hotels/nbomr-the-ritz-carlton-masai-mara-safari-camp/safari/
• Narok county defends Ritz-Carlton Safari Camp amid conservation criticism

In this episode of Jijuze, Brian discusses the environmental transformation of Lake Nakuru in Kenya, a UNESCO World Heritage Site once renowned for its flocks of flamingos. The change, owing to climate change, deforestation, urban runoff, and persistent pollution, has deeply affected the lake's ecology and its economic and cultural importance for tourism. The staggering shift from a shallow, alkaline soda lake to a swelling freshwater body has led to the disappearance of Spirulina platensis, the algae on which the lake's flamingos feed, causing a critical decrease in their numbers and a subsequent tourism identity crisis. These changes have significant implications for the local hospitality industry and have also necessitated expensive repair and relocation projects. However, the shift also presents an opportunity to redefine Lake Nakuru as a blueprint for adaptive, resilient tourism in the age of climate change. With strategic investments in adjustments like game-viewing routes and potential boating attractions, Kenya has the potential to create a new kind of eco-tourism centered on freshwater biodiversity, migratory birds, and climate adaptation success stories. Managing this transformation requires a strategic and inclusive approach, involving displaced communities and evolving tourism policies to support heritage resilience. The episode ends with Brian urging the need to repurpose Lake Nakuru's brand while safeguarding its ecosystems and communities, which could create a model for climate-smart tourism across Africa and beyond.

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• Assessment of Spatial Expansion of Rift Valley Lakes Using Satellite Data
• State of three Rift Valley Lakes worry experts - The Standard
• Lake Nakuru’s Water levels Expected to Cause More Havoc During The Rainy Season, Experts Say   - Talk Africa
• Is Lake Nakuru’s Ecosystem at Risk Due to Pollution and Illegal Fishing? | Jijuze