Our guest in this episode is James I. Bond, one of America’s leading behavioral management and business marketing specialists. He is author of the breakthrough multi-award-winning book - BRAIN GLUE - How Selling Becomes Much Easier By Making Your Ideas "Sticky" – which is a finalist as The Best Business Book of the Year by Publishers Weekly. For thirteen years he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business. Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms.

In our conversation Jim and I explore the power of using analogies and emotion in marketing for massive success. Here are some key takeaways from the episode:

• Emotional selling is key to decision making, with over 90% of decisions made on the emotional side of the brain
• Start with a crazy analogy or metaphor, and have fun with it to trigger the brain and make it easier to pitch and win clients
• Self-analysis can help you identify what makes you unique and attract an audience

Listen to the episode to learn more about how to find your edge, use brain glue tools, and trigger emotional responses in your marketing strategy.

Listen to the podcast to find out more.

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