Content, Briefly

Jimmy’s Three Glorious Months in Product Marketing


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In this episode, Jimmy is on to talk about his recent post, What I Learned in My Three Glorious Months as a Product Marketer.

Jimmy got three months as a product marketer at Reforge before the company got acquired, and it shifted how he thinks about content's place in a business. Product marketing sits closer to the money, closer to the team, and closer to the work that gets celebrated internally. Jimmy walks through what surprised him, why product marketers usually earn more, and the lessons content marketers can steal to get more internal pull. Chloe pushes back on where the line between the two roles should sit. Eric has a story about pitching new positioning to a sales team that flat out didn't buy it.

This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.

  • The central post for the discussion: 3 Things AI Has Changed About Content Marketing That Aren't Going Back

  • Follow Jimmy Daly on LinkedIn

  • Follow Chloe Thompson on LinkedIn

  • Follow Eric Doty on LinkedIn

    ...more
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