Jirk's Podcast

This episode features our special guest Ryan Armistead from Happy Moose Juice. Ryan founded this juice company with his former house mate, Phoebe. The idea still remains for which they started their company, to have a fresh, delicious, and healthy start to your day. Ryan speaks towards also mentions how Happy Moose gives back to the community in ways that are invaluable to those that live there. We called it "real world" experience. 

Every episode will speak towards our society from the food, culture, and branding aspects of things. You're gonna hear some shit with which you may or may not agree. However, the perspective that  is provided is open and honest. Frankly, it's gonna make some people a little mad. It's not done in a way to be assholes, but in a way to make  you think of us as being jerks. After all, "Jeremy" and "Kirk", does equal "Jirk".

And with that, welcome to Jirk's Podcast.

_______________________________________________

About Jeremy and Kirk.

Jeremy Smith is the President of Launchpad Group USA, and they specialize in helping brands in the Costco space, with presentations and business strategy. His expertise in the food and beverage space, as well as his depth in observation and analysis to trends in the food world, make his unique perspective valued and respected. Learn more about Launchpad Group USA here.

Kirk Visola is the Founder and Creative Director of MIND THE FONT™, a full scale branding and packaging design agency. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.

This episode speaks towards the idea of going from being charmful, to harmful. We take a look at the actions of an NFL head coach, and contrast it with that of a stand up comedian. And no matter how kind and well-loved or stand-up (pun intended) that these people may be, there is always room to see your faults, grow as a person, and hopefully educate others on how your words can harm those who are vulnerable to hateful actions and rhetoric. 

Every episode will speak towards our society from the food, culture, and branding aspects of things. You're gonna hear some shit with which you may or may not agree. However, the perspective that  is provided is open and honest. Frankly, it's gonna make some people a little mad. It's not done in a way to be assholes, but in a way to make  you think of us as being jerks. After all, "Jeremy" and "Kirk", does equal "Jirk".

And with that, welcome to Jirk's Podcast.

_______________________________________________

About Jeremy and Kirk.

Jeremy Smith is the President of Launchpad Group USA, and they specialize in helping brands in the Costco space, with presentations and business strategy. His expertise in the food and beverage space, as well as his depth in observation and analysis to trends in the food world, make his unique perspective valued and respected. Learn more about Launchpad Group USA here.

Kirk Visola is the Founder and Creative Director of MIND THE FONT™, a full scale branding and packaging design agency. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.

This Episode, we speak with Michele Simon. Michele Simon is a public health attorney, food policy expert, author, and thought leader in the  plant-based foods industry. In 2016, she founded the Plant Based Foods Association (PBFA), the nation’s only membership association promoting the interests of plant-based food companies. For five years as PBFA’s executive director, Simon grew the association to over 300 members, leading a team of policy and retail experts. 

Through her strategic  efforts, PBFA fought off the powerful meat and dairy lobbies, and  forged new marketplace opportunities for the plant-based foods industry. Simon has written extensively on the politics of food and alcohol. Her first book, Appetite for Profit: How the Food  Industry Undermines Our Health and How to Fight Back, was published by Nation Books in 2006. NYU Professor Marion Nestle (who calls the book “brilliant”) made it required reading for her nutrition students. 

Simon has a master’s degree in public health from Yale University and received her law degree from the University of California, Hastings College of the Law. 

Every week will tackle the consumer packaged goods industry from the food, culture, and branding aspects of things. You're gonna hear some shit with which you may or may not agree. However, the perspective that is provided is open and honest. Frankly, it's gonna make some people a little mad. It's not done in a way to be assholes, but in a way to make you think of us as being jerks. After all, "Jeremy" and "Kirk", does equal "Jirk".

And with that, welcome to Jirk's Podcast.

_______________________________________________

About Jeremy and Kirk.

Jeremy Smith is the President of Launchpad Group USA, and they specialize in helping brands in the Costco space, with presentations and business strategy. His expertise in the food and beverage space, as well as his depth in observation and analysis to trends in the food world, make his unique perspective valued and respected. Learn more about Launchpad Group USA here.

Kirk Visola is the Founder and Creative Director of MIND THE FONT™, a full scale branding and packaging design agency. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.

This week we have our first guest, Alex Bayer of Genius. He details the successes and failures of being an entrepreneur, the hard truths of what is necessary sometimes, and how to juggle balls. Well, that last part is a bit vague, but listen in to get all of the details. This is an honest and open look into what it takes to remake a Genius. A great company with a great product: https://geniusjuice.com/ 

Every week will tackle the consumer packaged goods industry from the  food, culture, and branding aspects of things. You're gonna hear some shit with which you may or may not agree. However, the perspective that is provided is open and honest. Frankly, it's gonna make some people a little mad. It's not done in a way to be assholes, but in a way to make you think of us as being jerks. After all, "Jeremy" and "Kirk", does equal "Jirk".

And with that, welcome to Jirk's Podcast.

_______________________________________________

About Jeremy and Kirk.

Jeremy Smith is the President of Launchpad Group USA, and they specialize in helping brands in the Costco space, with presentations and business strategy. His expertise in the food and beverage space, as well as his depth in observation and analysis to trends in the food world, make his unique perspective valued and respected. Learn more about Launchpad Group USA here.

Kirk Visola is the Founder and Creative Director of MIND THE FONT™, a full scale branding and packaging design agency. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.

Episode two came from the notion of how eating healthy is hard to do with limited money, time, and accessible resources. Yes, we understand that eating healthier can make one's longevity and overall well-being better. However, we also know that it is harder for some people to attain. Not because they don't want to, but because they can't afford to.

Every week will tackle the consumer packaged goods industry from the food, culture, and branding aspects of things. You're gonna hear some shit with which you may or may not agree. However, the perspective  that is provided is open and honest. Frankly, it's gonna make some  people a little mad. It's not done in a way to be assholes, but in a way  to make you think of us as being jerks. After all, "Jeremy" and "Kirk", does equal "Jirk".

And with that, welcome to Jirk's Podcast.

_______________________________________________

About Jeremy and Kirk.

Jeremy Smith is the President of Launchpad Group USA, and they specialize in helping brands in the Costco space, with presentations and business strategy. His expertise in the food and beverage space, as well as his depth in observation and analysis to trends in the food world, make his unique perspective valued and respected. Learn more about Launchpad Group USA here.

Kirk Visola is the Founder and Creative Director of MIND THE FONT™, a full scale branding and packaging design agency. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.

To kick off this podcast, we've decided to speak about New Hope's EXPO EAST 2021. The exploration of detriment, versus benefit, of holding this large scale event during the pandemic. We also tackle a little pop culture with the recent Nic Cage movie, PIG.

We will mainly tackle the consumer packaged goods industry from the food, culture, and branding aspects of things. And, you're gonna hear some shit with which you may or may not agree. However, the perspective that is provided is open and honest. Frankly, it's gonna make some people a little mad. It's not done in a way to be assholes, but in a way to make you think of us as being jerks. After all, "Jeremy" and "Kirk", does equal "Jirk". 

And with that, welcome to Jirk's Podcast.

_______________________________________________

About Jeremy and Kirk.

Jeremy Smith is the President of Launchpad Group USA, and they specialize in helping brands in the Costco space, with presentations and business strategy. His expertise in the food and beverage space, as well as his depth in observation and analysis to trends in the food world, make his unique perspective valued and respected. Learn more about Launchpad Group USA here.

Kirk Visola is the Founder and Creative Director of MIND THE FONT™, a full scale branding and packaging design agency. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.