Online Marketing

JLDC 0102: Eliot Wagonheim Interview – Fire, Aim… Ready: Management


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Successful lawyer, businessman, author and speaker, Eliot Wagonheim shares with us his unique ‘fire, aim, ready’ approach to building a successful enterprise…

Topics discussed during this podcast include;

  • What is the ‘Fire, Aim, Ready’ approach all about
  • How to build solid business relationships right from the get-go
  • Creating a successful online business
  • And much more!
  • You can play this session of the podcast here:

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    Websites referenced during the podcast:

    ‘Fire, Aim… Ready! Management’ by Eliot Wagonheim (this book is no longer available on Amazon)
    Wagonheim.com

    Here’s a timeline of the topics discussed during the podcast:

    0:00 – Eliot Wagonheim short intro and bio

    2:00 – Eliot’s upbringing, family and career beginnings
    4:10 – Why did you decide to go into law?
    7:30 – Why did you start writing the ‘Fire, Aim, Ready’ book series?
    11:30 – How can you lay a solid foundation for a new business relationships?
    17:30 – Do you have any specific advice for online entrepreneurs?
    22:30 – Final thoughts
    24:15 – How to get Eliot’s latest book

    The main insights I got out of this interview with Eliot are that we need to always be asking ourselves questions that focus on the end result; good or bad.

    An example of this would be customer experience in your organisation. Questions you could be asking yourself include:

    – What do I want my customers to say about me?

    – What will make my customers want to refer their friends to me?
    – If a customer is not happy with their purchase, or the purchasing experience, how will I make it up to that customer to keep them happy?

    Once we’ve asked ourselves these questions, we can them make plans to bring these scenarios into reality.

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    Online MarketingBy Online Marketing Expert - John Lagoudakis

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