Online Marketing

By Online Marketing Expert - John LagoudakisBusiness

Online Marketing episodes

December 24, 2017JLDC 0150: Start Your Own Podcast – Interview with David Ralph
Want to start your own podcast? In this podcast episode, we get inside the mind of UK’s number one podcaster, David Ralph!
After having enough of the corporate world, and also after a brief stint at being a web developer, David Ralph decided he would make a full-time living from podcasting. Less than four years later, David’s show, Join Up Dots, is one of the most successful business podcasts in the world.
Topics discussed during this podcast episode include;
Can you make a living with your podcast?
How much work is involved in publishing podcast episodes?
What equipment do you need for a podcast?
And much more!
You can play this podcast episode here:
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Websites referenced during the podcast:
Join Up Dots Podcast Website
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
2:15 – Who is David Ralph and how did you get started in podcasting?
4:30 – How can you make a living from a podcast?
7:30 – How to grow your podcast audience
8:30 – How long did it take before you started to see success with your podcast?
11:45 – How frequently should you release podcast episodes?
14:10 – How do you start your own podcast?
16:30 – How much work is involved in getting an podcast episode published?
20:15 – Suggestions on how to format your podcast show
23:30 – The importance of being unique
27:00 – What podcast equipment do you need?
37:30 – David Ralph’s final thoughts
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42 min
December 18, 2017JLDC 0149: Inbound Marketing – Interview with Dan Moyle
Today we discuss ‘Inbound Marketing’ with Dan Moyle. Dan specializes in promoting helpful, engaging marketing over interruptive advertising.
Coming to marketing from the TV news business, Dan brings a wealth of knowledge from writing to video production to multimedia content creation. He says, “I’d rather help someone reach 50 ideal customers rather than 5,000 passive viewers.”
Topics discussed during this podcast episode include;
What is Inbound Marketing?
Easy ways to get lots of free traffic with Inbound Marketing
What to make sure you DON’T do in your Inbound Marketing campaigns
And much more!
You can play this podcast episode here:
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Websites referenced during the podcast:
Dan’s free Marketing Guide
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:30 – What influences did you have when you were growing up that lead you to where you are today?
3:15 – Dan’s TV production career
4:30 – How Dan got started with Inbound Marketing
5:15 – What is Inbound Marketing?
8:15 – Examples of Inbound Marketing content in specific niches
13:20 – Why should businesses focus on using Inbound Marketing over other marketing methods?
16:45 – The importance of quality content
17:40 – How does someone get started with Inbound Marketing?
20:40 – Repurposing content
23:45 – Adjusting our mindset
26:50 – How do you promote your business with Inbound Marketing?
30:30 – Dan’s free video marketing guide
32:15 – What is so special about being a podcast guest?
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39 min
December 13, 2017JLDC 0148: Online Entrepreneur Basics – Interview with Omar Zenhom
In today’s episode, we discuss Online Entrepreneur Basics with Omar Zenhom, the co-founder of The $100 MBA, the largest alternative business education online.
Omar is also the host of an iTunes Best of 2014 podcast, The $100 MBA Show. The $100 MBA Show has delivered 650 lessons and counting to over 50,000 daily listeners. He is also the co-founder of WebinarNinja, an all-inclusive, easy-to-use webinar platform that allows you to create a webinar in 10 seconds flat.
Topics discussed during this podcast episode include;
The 3 online entrepreneur basics you must have in place before you start
Do you need to be using social media?
Omar’s advice for those that are struggling with their online business
And much more!
You can play this podcast episode here:
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Websites referenced during the podcast:
The $100 MBA
Webinar Ninja
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:40 – What influences did you have when you were growing up that lead you to where you are today?
4:45 – Omar’s teaching career
5:45 – How Omar got started as an online entrepreneur
8:30 – How The $100 MBA program got started
11:00 – The $100 MBA program
12:45 – What do you need to have in place to be a successful online entrepreneur?
14:30 – The deception of quick online riches
16:00 – Consistency is the key to success
17:45 – The best entrepreneurs are those that know how to communicate clearly
21:30 – Omar’s advice to those that are struggling with their online business
25:20 – How important is social media?
28:00 – Practical online entrepreneur basics
31:30 – Accountability partners
33:00 – Are you ready to be an online entrepreneur?
Like this podcast?
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I’ve created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you’ll feel great about yourself…
40 min
December 08, 2017JLDC 0147: Passive Income – Interview with Chris Miles
Chris Miles, a.k.a. The “Cash Flow Expert” is a leading authority when it comes to creating passive income. For years he has been teaching entrepreneurs and professionals how to quickly free up and create cash flow TODAY spending time doing what they love most!
Chris is the the author and podcast host of the Chris Miles Money Show that’s been featured in US News, And CNN Money, and has a high reputation with his company, Money Ripples getting his clients fast, life-altering financial results.
Topics discussed during this podcast episode include;
Where do you start in creating passive income streams?
How can you create multiple streams of passive income in your business?
Is more income streams always the answer?
And much more!
You can play this podcast episode here:
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Websites referenced during the podcast:
MoneyRipples.com
Money Ripples Facebook Page
Chris Miles Money Show
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:30 – What influences did you have when you were growing up that lead you to where you are today?
3:30 – Becoming a Financial Advisor and early retirement
4:30 – Passive income streams that allowed Chris to retire early
8:00 – Where do you start in creating passive income streams?
10:30 – The foundation of every successful passive income venture
16:00 – Advice to young people that want to have enough money to buy their own home
20:30 – Taking control of your expenses and managing your income
25:30 – How can you create multiple streams of passive income in your business?
30:00 – Chris Mile’s final thoughts
Like this podcast?
If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast.
Help them find it!
I’ve created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you’ll feel great about yourself…
35 min
December 01, 2017JLDC 0146: Podcast Interview Marketing – Interview with Tom Schwab
In this podcast episode we discuss how Podcast Interview Marketing with our special guest, Tom Schwab. Tom is the author of Interview Guest Profits and founder of InterviewValet.com
When it comes to getting massive exposure for your business, and building amazing relationships with your market, there’s no better strategy than being a podcast guest. And it’s free to do!
Topics discussed during this podcast episode include;
Why is Podcast Interview Marketing so effective?
How to get yourself booked in as a podcast guest
Podcast interview do and don’ts
And much more!
You can play this podcast episode here:
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Websites referenced during the podcast:
InterviewValet.com
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:45 – What influences did you have when you were growing up that lead you to where you are today?
4:10 – What is a podcast?
5:45 – Why did you choose to focus on Podcast Interview Marketing?
8:20 – Why the podcast interview marketing conversion rates are so high
8:45 – Where does someone begin with podcast interview marketing?
10:55 – Is it important to get on podcasts that have a large following?
11:55 – How do you make yourself attractive to podcasters? How can you better your chances of being a guest?
16:20 – What should you talk about on a podcast?
16:45 – What is a good offer to turn podcast listeners into leads?
20:30 – Who doesn’t podcast interview marketing work for?
23:15 – Passive, long-term traffic
25:05 – Podcast interview marketing real-life success stories
28:30 – Getting in touch with Tom Schwab
Like this podcast?
If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast.
Help them find it!
I’ve created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you’ll feel great about yourself…
32 min
November 23, 2017JLDC 0145: Online Marketing Systems – Interview with Mark Fortune
In this podcast episode we discuss Online Marketing Systems with our special guest, Mark Fortune. Mark is a small business marketing consultant, Master Certified Duct Tape Marketing Consultant and a co-author of the recent Amazon bestseller The Small Business Owner’s Guide to Local Lead Generation.
In 2014, Mark began pursuing a long-time dream and opened his firm, Fortune Marketing, with the goal Of working with small businesses to help them grow and prosper.
Topics discussed during this podcast episode include;
Easy tweaks you can implement right now to improve your online business
Recommended resources for your online business
The biggest mistakes online business owners make
And much more!
You can play this podcast episode here:
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Websites referenced during the podcast:
FortuneMarketingInc.com
Duct Tape Marketing
LeadPages
Unbounce
Thrive WordPress Themes
ActiveCampaign
Mailchimp
Google Analytics
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:45 – What influences did you have when you were growing up that lead you to where you are today?
4:30 – Mark’s parent’s small business and the struggles they faced
6:10 – How Mark began his own digital marketing agency
10:00 – Online marketing systems – an overview
13:45 – What some easy tweaks businesses can implement right now that will dramatically improve their online marketing systems
15:45 – Many businesses drop the ball when it comes to landing pages
17:15 – Online marketing systems resources that Mark recommends
20:25 – The biggest mistakes online business owners make
23:00 – How businesses can track the results of their advertising and marketing efforts
26:40 – What else should businesses owners focus on when it comes to their online marketing systems
28:00 – The importance of using video
29:15 – Mark Fortune’s real-life case studies
36:10 – Mark’s final thoughts
Like this podcast?
If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast.
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I’ve created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you’ll feel great about yourself…
39 min
November 17, 2017JLDC 0144: LinkedIn Best Practices – Interview with Kate Paine
Kate Paine is a LinkedIn Best Practices expert and the founder of StandingOutOnline.com. In this interview with Kate, she shares with us her ninja marketing strategies for getting leads and sales through LinkedIn.
Topics discussed during this podcast episode include;
How to set up your LinkedIn profile for maximum impact
LinkedIn etiquette (what you should and shouldn’t do!)
The latest LinkedIn features and how you can use them
And much more!
You can play this podcast episode here:
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Websites referenced during the podcast:
StandingOutOnline.com
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:20 – What influences did you have when you were growing up that lead you to where you are today?
2:00 – Kate’s career as a journalist
4:10 – Why Kate has chosen the LinkedIn platform to focus her marketing efforts
7:05 – LinkedIn’s new tool – ProFinder
7:50 – Who is LinkedIn for?
10:05 – The different ways you can publish content on LinkedIn
12:25 – LinkedIn best practices for your content: re-purposing your content on LinkedIn for greater exposure
13:15 – Using ‘Influencers’ to get even greater exposure for LinkedIn content, and better LinkedIn rankings
14:20 – What’s the difference between free and premium LinkedIn accounts?
17:30 – How can you get more LinkedIn connections?
19:20 – The response to LinkedIn email messages is much better than sending a traditional email message, especially when soliciting new business
20:40 – Why your LinkedIn profile is so important
21:55 – LinkedIn best practices for your profile
24:50 – The importance of having a LinkedIn profile photo
26:00 – LinkedIn endorsements and recommendations
28:55 – Should you be using LinkedIn Groups?
30:35 – LinkedIn Company Pages – who should be using them and how?
32:50 – LinkedIn Ads – are they any good?
34:00 – New LinkedIn feature – Native Video
37:30 – LinkedIn gets a ton of traffic
Like this podcast?
If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast.
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I’ve created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you’ll feel great about yourself…
40 min
November 07, 2017JLDC 0143: Evergreen SEO Strategies – Interview with Phil Singleton
In this podcast episode we discuss evergreen SEO strategies with Phil Singleton, a web designer, SEO expert, and an award winning author.
Since 2005, Phil has owned and operated a digital agency based in Kansas City.In 2016, Phil, and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.
SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and on many other industry websites.
Topics discussed during this podcast episode include;
The biggest SEO mistakes businesses make
Must-do on page and off page SEO strategies
What to look for in an SEO company
And much more!
You can play this podcast episode here:
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Websites referenced during the podcast:
SEOforGrowth.com
KCWebDesigner.com – Phil’s web design and SEO company
Google’s Search Engine Optimization Starter Guide
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:45 – What influences did you have when you were growing up that lead you to where you are today?
3:30 – Left the corporate world to live in Taiwan
6:10 – Got his MBA in the U.S.
6:30 – How Phil started with SEO
10:15 – SEO for Growth
11:15 – Where does SEO start? Are domain names important?
12:00 – How important is keyword research today
13:15 – Your website is a marketing platform
14:30 – Recommended keyword research tools
16:10 – The importance of Google Analytics
17:45 – Google Search Console
18:20 – Are keywords in domain names still importance today?
20:30 – Expired domain names
21:10 – Is WordPress the best CMS to use?
23:45 – Legal pages
26:00 – Google’s Search Engine Optimization Starter Guide pdf
27:10 – Yoast SEO WordPress plugin
28:00 – Why embedding videos on your website skyrockets your SEO rankings
30:00 – Backlinks
31:45 – Phil’s final thoughts
Like this podcast?
If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast.
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I’ve created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you’ll feel great about yourself…
35 min
October 26, 2017JLDC 0142: Building a Software Business – Interview with Mitch Russo
Building a software business? Today we interview Mitch Russo. Mitch is the former CEO of Tony Robbins and Chet Holmes Business Breakthroughs International which together they grew to $25M+ per year in revenue.
Before that, Mitch founded the software company Timeslips Corp which was purchased after reaching $10M in sales.
Mitch has also published the Amazon best-seller, “The Invisible Organization” which had the forward written by famous business guru Jay Abraham.
Mitch has also been nominated by Inc Magazine twice for “Entrepreneur of the Year”.
Topics discussed during this podcast episode include;
How Mitch’s first attempt at building a software business almost failed… and how he was able to turn it around into a fabulous success!
Insights of working with Tony Robbins
How Mitch dealt with his most irate customers (gold nugget here)
And much more!
You can play this podcast episode here:
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Websites referenced during the podcast:
MitchRusso.com
How being the lead guitar player set the stage for being the CEO –
Mitch’s story
Mitch Russo’s Podcast – Your First Thousand Clients
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:40 – Mitch Russo’s upbringing, background and key influences growing up
3:15 – Business lessons Mitch learned by creating a successful band
5:45 – Why Mitch didn’t continue with his musical career
7:00 – Starting Timeslips Corp in 1985
8:00 – Overcoming a major hurdle that almost didn’t see Timeslips Corp come about
10:30 – Why customer feedback is so important during the startup phase of building a software business
12:40 – How Mitch was able to get customer feedback in the early days
13:15 – How Mitch rolled out the software when it was ready to sell
14:45 – What was PR like in 1985?
15:50 – Strategies that work today in getting exposure for your software product
17:45 – Mitch is about to release a new software product
18:30 – How did you become CEO of Tony Robbins and Chet Holmes Business Breakthroughs International?
21:00 – Insights working with Tony Robbins
22:30 – How Mitch dealt with the most irate customers (gold nugget)
26:00 – How did you price your software?
28:00 – What is the best pricing strategy today for software?
29:45 – Benefits of a subscription based software business
30:50 – Best places to get a hold of Mitch Russo
Like this podcast?
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I’ve created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you’ll feel great about yourself…
34 min
October 17, 2017JLDC 0141: Stop, Think, Focus, Execute – Interview with Philip Bliss
Philip Bliss is a digital marketing pioneer and a board-level executive/entrepreneur who has been at the forefront of digital media development for the past twenty years.
Phil’s national and international track record includes companies including the Smithsonian Institution, Microsoft, NEC, Samsung, and Cisco Systems.
Topics discussed during this podcast episode include;
The one simple step that entrepreneurs need to take BEFORE launching massive action
How Philip lost $200,000 AFTER selling a successful business
How to ‘reset’ your mind and get the right focus
And much more!
You can play this podcast episode here:
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Websites referenced during the podcast:
StopThinkFocusExecute.com
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:20 – Philip Bliss’ upbringing, background and key influences growing up
2:40 – Philip’s early career and first business
5:00 – Businesses Philip has worked with over the years
5:45 – How did you come up with Stop, Think, Focus, Execute (STFE)?
7:30 – What are the four STFE steps?
9:10 – Stop and Think are the 2 most important steps
12:50 – Importance of resetting our minds
13:35 – Examples of how STFE works in real life situations
16:50 – Philip’s final thoughts
Like this podcast?
If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast.
Help them find it!
I’ve created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you’ll feel great about yourself…
22 min

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