Online Marketing

JLDC 0145: Online Marketing Systems – Interview with Mark Fortune


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In this podcast episode we discuss Online Marketing Systems with our special guest, Mark Fortune. Mark is a small business marketing consultant, Master Certified Duct Tape Marketing Consultant and a co-author of the recent Amazon bestseller The Small Business Owner’s Guide to Local Lead Generation.

In 2014, Mark began pursuing a long-time dream and opened his firm, Fortune Marketing, with the goal Of working with small businesses to help them grow and prosper.

Topics discussed during this podcast episode include;

  • Easy tweaks you can implement right now to improve your online business
  • Recommended resources for your online business
  • The biggest mistakes online business owners make
  • And much more!
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    Websites referenced during the podcast:

    FortuneMarketingInc.com

    Duct Tape Marketing
    LeadPages
    Unbounce
    Thrive WordPress Themes
    ActiveCampaign
    Mailchimp
    Google Analytics

    Here’s a timeline of the topics discussed during the podcast:

    0:00 – Short bio and intro

    1:45 – What influences did you have when you were growing up that lead you to where you are today?
    4:30 – Mark’s parent’s small business and the struggles they faced
    6:10 – How Mark began his own digital marketing agency
    10:00 – Online marketing systems – an overview
    13:45 – What some easy tweaks businesses can implement right now that will dramatically improve their online marketing systems
    15:45 – Many businesses drop the ball when it comes to landing pages
    17:15 – Online marketing systems resources that Mark recommends
    20:25 – The biggest mistakes online business owners make
    23:00 – How businesses can track the results of their advertising and marketing efforts
    26:40 – What else should businesses owners focus on when it comes to their online marketing systems
    28:00 – The importance of using video
    29:15 – Mark Fortune’s real-life case studies
    36:10 – Mark’s final thoughts

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    Online MarketingBy Online Marketing Expert - John Lagoudakis

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