October 06, 2017

JLDC 0139: Content Marketing – Interview with Nicolas Cole

34 minutes

In today’s podcast episode, we’re going to be talking all about Content Marketing with none other than Nicolas Cole a writer, author, and columnist for Inc Magazine, and a Top Writer on Quora.

Nicolas’ work has been published in TIME, Forbes, Fortune, The Huffington Post, Entrepreneur, Business Insider, and many more publications. Topics he writes about range from self-development, creativity and innovation, productivity and positive habits, and others.

Nicolas is also the Founder of Digital Press, a Ghostwriting and Influence agency for serial entrepreneurs, CEOs, and business owners.

Topics discussed during this podcast episode include;

How Cole became one of the top writers on Quora

How businesses and individuals can benefit from content marketing

Content marketing ‘do’s’ and ‘don’t do’s’

And much more!

You can play this podcast episode here:

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Websites referenced during the podcast:

NicolasCole.com

Nicolas Cole’s Quora profile

Here’s a timeline of the topics discussed during the podcast:

0:00 – Short bio and intro

1:30 – Cole’s upbringing, background and key influences growing up

4:25 – First success with content marketing

5:50 – Top writer on Quora and starting Digital Press

6:50 – How did your parents react to you being a competitive video gamer?

10:00 – Why Cole chose Creative Writing at college

11:45 – Why is the benefit for business owners or corporations to release content online?

15:50 – What is the best type of content to create?

20:30 – Outsourcing your content marketing – is it a good or bad idea?

24:00 – Getting what you pay for with your content marketing

27:15 – What are the best content marketing platforms

29:00 – What ‘call to action’ should you add to your content?

31:45 – Cole’s final thoughts

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